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Emotional appeal: This advertisement makes use of a sexual innuendo to advertise a burger. This could be viewed as funny and therefore has appeal to a large demographic.

Glittering Generalities: "It'll blow your mind away" exaggerating the effects of the burger.

Glittering Generalities: "It just tastes better" The tone of this is demanding, and an opinion is conveyed as a fact

'Scientific' Appeal: Providing the audience with a price (Not exactly data not sure about this one)

Plain Folks: Use of a woman that you might see every day in a country like America; shade of her lipstick draws audience's attention towards her mouth

Features Used:

->Rule of third: Placing the woman and the burger at the middle of the poster

->Slogan: Two slogans are used "It just tastes better" this slogan generally talks about Burger King and has conveyed an opinion as a fact. The other slogan used is "It'll blow your mind away" is talking about the specific burger in the poster.

->Colour: Bright red lipstick draws the audience's eyes towards the women

->Symbolism: The burger's size and placement (next to the woman's mouth) is a sexual innuendo

PSA: Global issue could be about the advertisement being inappropriate to culture.

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Print advertising
techniques - The main technique used in this ad is Emotional appeal/ pathos, this technique makes the viewer of this Ad reflect on their actions and also evoke a sense of realization that we have only one planet and remind us that we are destroying our planet. The global issue in this Ad is global warming and they show this issue by portraying Earth as a candle is slowly melting away.
- Plain folks is also used in this ad, as this Ad is not for a particular demographic and not targeted towards a specific audience, it  is for everyone. And want everyone to remember this day.

Features
Visual narrative - The story in this Ad is mainly portrayed through visuals, by showing Earth as a candle that is melting, this itself gives the viewer the main idea, story and purpose of the Ad.

Copy - The written text used in this Ad evokes emotion in a person and helps them realize the bigger issues with the world , and they are using facts in like mentioning there is no planet B and we have to act and save our planet. The biggest text is Earth day and april 22, this is mentioned in bold because they want the viewer to remember to dedicate a day for this planet.
URL - mentioned in the bottom right of the add

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Pathos-The picture includes a dog that seems to be left alone in a car giving an idea of how the owner might be irresponsible as this also signifies a prominent global issue, 'animal abuse'. The picture creates a sense of empathy, sympathy pity and sadness showed towards the dog by spreading awareness as to how higher temperatures could lead to death of pets left behind in vehicles.

Logos-The picture includes text with statistics and scientific data specifically on the temperatures that could affect the pet's wellbeing and instructions on how such an incident could be avoided through suggestions.

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This is an advertisement by the UN women that is portraying a strong message through different features and techniques.

Features:
visual narrative: this picture brings about the concept of illtreatment of women , or the inequality present between the two genders. The way there's a contrast of colour and a complete highlight on her facial expression emphasise on the boldness and seriousness of this message behind the picture. This connects to the global issue of gender inequality, illtreatmenr of woman, feminism.

copy: the text here is written really small however still creates an impactful message , when reading the small sentence in simple letters in the contrast of the black background you can understand the bold tone of the text. the white google search box and how there's a emphasis on the word "women need to" it's repeated 5 times throughout this advertisement. This emphasis shows how for years people have been demanding women to act and be a certain way, people try to control their action, this makes the readers realise women never had the freedom to express themselves, because they were constantly living up to society's expectations from women.

URL: they did provide a URL "unwomen.org" to guide the target audience to the website for help, for confidence, for guidance.

colour / symbolism: There is a play around with colour however three colours mainly are being shown

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Pathos: This ad displays a turtle being strangled by a plastic straw. showing the impact of a straw being used. This image evokes a sense of empathy for the turtle.

Ethos: This print ad also evokes one's ethics, as it is unethical to allow our plastic waste to affect and potentially kill off sea animals.

Glittering Generalities: Big promises are made when it is said that this step could " Beat Plastic Pollution" but the reality is that there is more steps to be able to reach that stage.

Visual Narrative: This print ad is a definite visual narrative as there is no content text, only an image telling the story of how a turtle cam get strangled by plastic straws thrown into the ocean.

Symbolism: The hand holding the straw that is wrapped around the turtle is a representation of the fact that we, as humans, are responsible for the plight of these sea animals.

Rule of thirds: The print ad is utilizing rule of thirds, having a small text in the first part, the image in the second, and a hashtag and foundation name on the bottom part.

Slogan: The slogan in this print ad, as there is minimal text, one can perceive the #BeatPlasticPollution is the slogan of this print ad.

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Global Issue:

Plastic water pollution resulting in a loss of biodiversity.

Features:

·         Rule of Thirds – focuses on the two plastic sushi rolls and the text about the study.

·         Color – utilizes blue to keep the audience’s attention on the ocean being polluted while having the brown color of plastic representing how that pure blue is being tainted.

·         Symbolism – the symbol for the loss of biodiversity due to plastic pollution in the ocean comes in the form of the sushi rolls being wrapped in plastic instead of fish, representing how more plastic pollution results in more plastic ingested by animals that we consume, a direct impact that will most likely relate to the more abstract “loss of biodiversity.”

·         URL – www.surfrider.org/rap

·         Slogan – “What goes in the ocean goes in you.”

·         Visual Narrative – The fish us humans eat are becoming more and more plastic, and despite the fact that we pollute the ocean, we still eat fish, not realizing that these are the same fish that consume plastic, something that we would NEVER consider eating.

·         Logo – Surfrider Foundation logo on the bottom.

Techniques:

·         Scientific Appeal: 12,000 tons of plastic are ingested by fish on the US west coast, a huge amount that makes the audience how much plastic they use regularly.

·         Ethos: The ethics of polluting waters are put into questions as they not only affect other animals and our planet but also directly affect us as we consume fish, meaning that using materials such as plastic that pollute water bodies does contribute to pollution that has and will kill people, an ethical concern that will make some consider the plastic they use and where it goes after they use it.

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Persuasive technique: Bandwagon effect. The buzz words 'everybody knows' tries to persuade the viewer by convincing them that they are missing out. It also mentions a refreshing drink, in a way it shows that they need something fresh or new in life. A change that could make them feel better. The use of words that trigger people to believe it is a trend, a trend that they are missing out on unless they buy the product.

Global issue:

Features:

1) Colour/symbolism- the use of the brand colours brings a sense of familiarity and trust which convinces people that it is something that everyone relies on and not a risk that needs to be taken. There is a high colour contrast between a shade of sage green and the cola red. This is to bring emphasis on the red to make it stand out.

2) Copy- the use of

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This advertisement shows a cup of coffee and a drawn alarm clock around it, and shows the audience how this brand’s coffee can awaken the people drinking it

Persuasive technique-

Glittering generalities – promise is made in this advertisement as seen in the bottom right “Coffee is a beverage that puts one to sleep when not drank” they are sure about it that the coffee can wake up the people drinking it.

Features-

Symbolism- A cup of coffee and a drawn alarm clock around it, its showing the audience how that cup of coffee can wake us up

Copy- There’s a small written text in ad which tells how by not drinking it can make you sleep, that one sentence can make the audience empathize the whole print advertisement

Rule of Thirds- focuses on the main image which is the clock with a cup of coffee

Color- There are only 2 colors uded red and white, the color red can make the audience focus on the white drawn clock as it is the only thing to focus on

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Global Issue:
Water pollution leading to servere consequences to the environment due to human activities

Features:
Visual Narrative: Visual narrative is used through the picture to showcase the global issue and the severity of it. They used a picture to attract the audience to the ad.
Color: The color of the ad is mostly white while the main picture is in a gloomy brown color. The creators had used white as a neutral background to bring out the color of the main image. Brown was used to showcase dirt and uncleansiness in the ocean and what the aquatic animals have to live in. This is supposed bring an emotional appeal to the audience.
Symbolism: This ad is supposed symbolize the severity of human actions that lead to environmental consequences. The ad is created by an organization that helps in bringing awarness of the saving the environment - specifically the marine life.
Copy: The copy in the ad is very minimal. They use impactful and contreversal words that is supposed to attract the audience. It also encourages the audience to help the organization and the environment - as that is their main goal.
Rule of Thrids: Rule of thrids mas used to place the image in the right place so it would appeal to the audience.