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Rhetorical technique that appeals to the audience's emotions, to persuade their view on a topic.
For example:

The way the dog is looking thought the wire fence, with the black background, gives a senses of sad and desperation. This picture can make the audience feel sad about the countless animals that are out there in need of shelter and food.

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Rhetorical technique that uses credibility to persuade the audience view on a topic.
For example:
The picture by having a doctor smoking, make people reason about smoking and if they should do it as well.
Then it was the word "camels" in red and all capitalize letter, focusing the viewer to the brand's name, and make someone think that that brand is the best since doctors smoke it.

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Rhetorical technique that uses logical thinking and reasoning, to persuade the audience's point of view on a topic.
For example:
This is trying to reach awareness by showing that the number are increasing and that it should be dealt with it. This make people think about the problem and how to stop it.

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A question that is used to persuade the audience thinking; this question isn't often there to be answered, but rather the impact that will cause on the audience.
For example:
The cat uses this question to represent how he feels when he gets wet. He didn't want an answered, because he is aware that there are worse things than getting wet, but who the question is written and use, is to show how he feels.

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It is a comparison meant between two unlikable things or ideas; it uses for explaining an idea or thing, by comparing it with something familiar.
For example:
It compeers the importance of the sword to a warrior, to the importance of a pen to write, so that even though the person reading it doesn't need to be a warrior to understand its importance.

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It is a brief reference to a known person, place, historical, political or cultural figure; used as a brief description of something.
For example:
He or she is comparing it's grandfather behavior by comparing it to an ogre, even if no one has met his or her grandfather it is easy to determine that he is a bad person, if people know what an ogre is the assumption can be made.