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Mass Displays

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IK- Displayed as a normal, everyday environment

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IKEA has high traffic aisles in store whereas bt doesn’t because of how spaced out the products are

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Bt- spotlights

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Nice changing rooms

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Ikea- provides a different design in each display room

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Ikea- provides a different design in each display room

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Bt- heat

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BT- In Dublin City Centre. Easily Accessible and has high traffic of people such as window shoppers and those on holidays

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IK- Based off motorway. Widely recognised

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showrooms

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IK- DIY. Home decor is made by the customers themselves at home

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BT- Expensive

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IK- Affordable

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Technological displays

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Group 3 whooooooo

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BT- Branded

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demonstrations

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Nice scent

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Bt- marble floor

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IK- Family Friendly

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floor plan

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BT- Luxurious

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Family Friendly

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DIY

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Technological displays

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Luxurious

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Appropriate

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Bt had Window displays whereas Ikea doesn’t

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Scent

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List as many Psychological Techniques used by Brown Thomas

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List as many Psychological Techniques used by Ikea