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So,

How do we repurpose content in a meaningful way?

Although there is an overwhelming amount of content out there, there are also so many ways to collaborate with others to repurpose content. If we keep our audience and our platform in mind, we can actively repurpose content in a way that respects our readers time and provides value for them.

Additionally, if we participate in digital communities, we should be prepared to accept the multilevel nature of digital spaces and the creative process that goes into it.

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Lots of Content  + Participatory Culture = Creating a Digital Community

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Lots of Content  + Participatory Culture = Creating a Digital Community

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"Implicit in electronic
culture is an acceptance of the
idea of multilevel participation in the
creative process." Source:

Lamb, B. (2007). Dr. Mashup or, Why Educators Should Learn to Stop Worrying and Love the Remix. Educause Review. p. 14

This can be a good thing if done properly because multiple ideas and authors can collaborate to create a community and make worthwhile content.

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"...more than one-half of all teens have created media
content, and roughly one-third of teens who use the Internet
have shared content they produced...these teens
are actively involved in what we are calling participatory cultures.
A participatory culture is a culture with relatively low barriers to
artistic expression and civic engagement, strong support for
creating and sharing creations, and some type of informal mentorship
whereby experienced participants pass along knowledge
to novices. In a participatory culture, members also believe their
contributions matter and feel some degree of social connection
with one another (at the least, members care about others’
opinions of what they have created)." source:

Jenkins, H. (2009). Confronting the Challenges of Participatory Cultures. MacArthur Foundation Report.

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click the photo to view in full source: https://getcodeless.com/repurpose-blog/

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"A blog (originally short for weblog [Web log]) is, at its simplest, an online
diary posted in reverse chronological order ...online diaries could be
constructed previously in Web 1.0, based on laborious editing and republishing of
Web pages, but specialized software popularized in 1999 made the process
remarkably simple...later free versions of
blogging software accelerated the growth of weblogs. By early 2006, approximately
39% of teenage and adult Internet users in the United States were reading blogs
(Lenhart & Fox, 2006)." source:

Warschauer, M. & Grimes, D. (2008). Audience, Authorship, and Artifact: The Emergent Semiotics of Web 2.0. Annual Review of Applied Linguistics 27, 1–23.

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We're not wasting paper, but are we wasting our readers time?

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We're not wasting paper, but are we wasting our readers time?

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Josh Bernoff coined the notion "The Iron Imperative of writing" which is don’t waste your readers time. (Writing Without Bullshit).

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"60% of marketers create at least one blog or content piece per day" source: e-marker.com

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For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer

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Content marketing is only getting more important to companies, especially those in the business-to-business (B2B) space. According to a new eMarketer report, strategies to effectively use the tactic include segmenting and personalizing content and making sure the content keeps coming.

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"Millions of people now interact through blogs, collaborate through
wikis, play multiplayer games, publish podcasts and video, build relationships
through social network sites, and evaluate all the above forms of communication
through feedback and ranking mechanisms." - Source:

Warschauer, M. & Grimes, D. (2008). Audience, Authorship, and Artifact: The Emergent Semiotics of Web 2.0. Annual Review of Applied Linguistics 27, 1–23.