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30 seconds - 1 min

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promo for a sole creative persona and show their pracrice and process and see how they incorporate community into what they do and how important it is

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I have been thinking of a second idea that isnt so gridlocked to mixed spice. The point of the video was to showcase importance of community when it comes to creativity. What I'm thinking instead is doing interviews with 2 or 3 different creative people and get their take on it.

-Judah (poet)
-Ryan
-Star
-Eli
-Sam Wade (photographer)

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Mixed Spice Creative Studios
https://www.youtube.com/watch?v=IemkdNLCbHQ

This is a promo that has already been made for Mixed Spider Creative Studios, this is a good insight into both what the interior and overall character of the space itself but also to gauge whether they would benefit from a higher product as a promo. It's a good way of gauging the places expectation.

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Instead, I will focus more on the end goal - unity among artists. In conjunction, I will also strive to format the promo in a way so that the creative space can have the option of using either the full promo for their website/social media platform - or alternately, a brief cut down version (30 sec - 1 min) that is purely about the pace itself. In a similar fashion, the same would be taken into consideration for each interviewee/artist in the promo, the production will be formatted in a way so that each interview/artist promo will and can stand on its own if it was chosen to promote the artist and its work. However, these smaller acute promos/shorter edits would still give credit to the space as it is the shooting location regardless.

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My promo is will focus on the theme of community within the context of a documentary/infotainment program about not only the creative space but also the creatives themselves. This works both as a way to promote the space and the artists & their work. Although this depends largely on what the personality of the workplace is like, whether its a corporate or a casual creative environment. For this reason, this treatment will skip pass any superficial considerations to the aesthetic of the promo until a later date.

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CLICK HERE

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These inspirations can be found here:

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The visual style for my website will be largely clean with a very modern look, But I will also attempt to refrain from making the website looking like mawson lakes. Because while I like clean modern looks, the most important thing for a promotional website (with the intent of attracting clients) is to really show the personality of the person they're going to be collaborating with, because if the website looks generic - that's going to be their impression of you. Where as if its a little different and unique, it will be more memorable and (hopefully) they will stick out in your mind more in the future when they are looking for work. I am intending on taking a very minimalistic approach because I am being realistic about the level of experience i have and also what is purely an appropriate amount of effort to achieve a high mark for this assignment. however I am keeping my inspirations ambitious and I will do a simplified version of those inspirations.

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the message that I'm conveying specifically is that an artist doesnt have to live or conduct their art in isolation. Often promo/infotainment programs about an artist will show only them and the paintings and this can give  negative connotation that creating art makes friendships/relationships harder than without. by showing all the different types of artists under the same roof, my thematic statement is that community is as important to creativity as anything else.

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the target audience I would want to be broad as it should both serve as a personal interest story as well as a corporate showreel for the space itself. So no age limiting content could be shown.

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- Mixed Spice

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- WOTSO

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the beauty of doing something within this context, is that the target audience is very broad because its not based on age bracket or a niche topic - however its far more reliant on the execution/end result of the video

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a promotion video for creative spaces around adelaide

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with the target audience in mind, it directly comes back to what the personal interest/topic is itself. A promo about a celloist at Adelaide Uni is far different to a Winery.

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it's become clear that with these two approaches that i need to define a target audience in order to move on from here.

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Painter
Filmmaker
Photographer
Sewing/Crafts
Graphic Designer
Poet
workers/job awareness
charity/humanitarian
independent business

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this approach would work providing the target audience have a personal interest in the topic itself, so marketing, shaping and producing a commerical to specifically attract painters for example. However the creative approach woulds differ depending on the culture/aesthetics associated with the topic. This method would be more desirable to the client if they want to attract like-minded people to their brand - where they don't want a universal audience, but a niche audience who are more inclined to engage with the client themselves.

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any promo that can impact the audience on a more psychological level rather than being a public address would be peferred. Purely because there is far less of an option to be not interested if it attracts our instincts. Because of this, these ones could be considered universal, purely because of the effect.

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Sewing/Crafts

Coffee shop

Cafe

Restaurant

Tea manufacturer

Burgers

Brewery

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Elder, R & Krishna, A n.d., ‘The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste’, Journal of Consumer Research, vol. 36, no. 5, pp. 748–756.
This source is a really good batch of information about relevant facts regarding the effect of visual stimuli representing food, and other sensory data relating to digestion. While my promo isn't about food, it is an example of how texture and visceral information can invite a lot forced empathy.

Bettiol & Sedita 2011, ‘The role of community of practice in developing creative industry projects’, International Journal of Project Management, vol. 29, no. 4, pp. 468–479.
This is a great source because it directly relates to my point about trying to show the value of community/other people within a creative environment and its effect on the quality of the product.

Martin, JR 2014, Create Documentary Films, Videos and Multimedia : A Comprehensive Guide to Using Documentary Storytelling Techniques for Film, Video, the Internet and Digital Media Projects., Real Deal Press, Ashland.
This is source will be used as a reference when it comes to the actual shooting of the promo, not the format of the promo itself. The format of the promo would be infotainment (such as Top Gear, Escape To The Country, etc.) but Documentary provides a format of crew/shooting production that is low on gear and personal and therefore wouldn't disturb the environment we will be covering.

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Week 1:

not quite yet sure of what I'm going to do, but I'll try my best o keep it simple and leave maximum head room for execution. I could do an awareness topic (humanitarian) but it would depend if I could do any of those topics with justice - otherwise something fun and dynamic like arts. I like the idea of doing sewing/crafts because of the content would be highly visceral.

WEEK 2:
This well I aim to become more accute as to what sort of promo I will want to take on, something exciting and engaging but also familiar enough that I can do it with confidence. A short list will be needed in case some contacts don't flourish. we found that featuring any music in the first five seconds may have a negative impact. Currently. I am considering a promo for a local coffee company in Adelaide, research on affective food commercials are required. Plan B, do a promo someone I know who works in a particular field/industry (arts, local business).

WEEK3:
I have spent this week catching up on some objectives that werte set in WEEK 2, although the extra time has allowed me to have enough clarity within my approach that I can enter into this Padlet with definitive updates. Because of my the two highlighted approaches (visceral and Personal interest) I need to be more acute as to what I want to do. Although - to be clear - there is without a doubt an overlap between the two approaches, a promo specifically tailored towards a niche market and/or client can still (and should be) highly visceral and engaging but it does not rely on the visceral experience itself.

WEEK 4
It's become apparent to me that I can't seem to decide or prefer the general and visceral OR the personal interest, so I ma beginning a new notion of thought into my approach of brainstorming, and coming up with ideas that are a natural blend of these two approaches.  A promotion video for creative spaces around adelaide and reflect the culture/vibe of the space itself - could range from corporate to organised chaos of creative people. Although I acknowledge it would be a lovely feature to get small interviews with a few people who work within the space and so this might be more possible with purely creative people rather than corporate - however, i could be assuming too much so I will try both and see who bites. Not only is this a great opportunity for the promo to simulate a variety special to some degree, its also an excellent vessel for networking.

WEEK 5
This week has merely been a continuous of last week, but with a closer attention to how I want for promo to be presented as. For this reason I will be refining and further drafting my treatment, before finalising it next week.

WEEK 6
This week has been largely just finalising my padlet more before the submission, although I will be continue to be working on my padlet beyond the due date. I also finalised my treatment and cleaned up my padlet of any loose information and or poor formatting. I also lastly adding the humorous navigation pictures and made my page vibrant so it didn't resemble a dentist anymore.

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Promo For

1. Arthur Cricelli (painter)

2. musician

3. Sam Sutton (filmmaker)

4. Neasan McGuiness (photographer)

5. Sam Wade (photographer)

6. Kathy Thompson (sewing/crafts)

7. Sam Harrop (graphic designer)

8. Judah Cricelli (poet)

9. Samuel Pates (Panel-beater/car restoration)

10. Brunellis - Adelaide (coffee shop/cafe)

11. Coffee Branch (coffee shop/cafe)

12. Urban Brew (local coffee company)

13. Tea manufacturer

14. Lolly shop

15. Burgars

16. winery

17. brewery

18. restaurant

19. workers/job awareness

20. charity/humanitarian

21. Thrifty Man (independent business)

CLICK HERE FOR FULL LIST