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1. Set up the store in different directions in order to get customers in different traffic directions.
2. Pay attention to the culture of different countries and open up foreign markets.
3. Insist on direct sales.
4. Launch seasonal innovative products.

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Resources:

Physical Resources (tangible)- global roaster and retailer of coffee, 4000 stores

Human capital resources (intangible):Cultivation of employee values, progressive compensation system

Organisational Capital Resources: franchising arrangements

competencies

1. Direct sales

2. Hire part-time employees and provide them with a welfare system

3. Retain customers by providing quality services

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1. Maximize profit and control by managing franchise rights

2. Provide employees with a better welfare system so that they can provide better services at work

3. By providing environment, services, etc. to allow more customers to pay for high prices and increase their profit margins

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Because this can facilitate its management and control of all stores, ensure the quality of coffee, environment, and service, and carry out rapid expansion.

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1. identify the main mission provide the premium coffee and make it become the third place of people's life.

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1. identify the main mission provide the premium coffee and make it become the third place of people's life.

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2.trained employees
3. put the experience as a kind of services
4. launch the seasonal products
5.Targeted at specific groups
6.break the old environmental rule, set up innovation of policy.

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1.  a large of offline store.
2.  Loyal customer base
3. the mature human resources management
4.Well-trained staff, high quality coffee and a captivating environment

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1.insisting using the raw material with out pollution to make well-welcome coffee and offer the comfortable environment to attract new costomers.
2. provide better welfare systems for employees to maintain excellent workers.
3.the unique sale strategy,
Set up a large number of offline coffee stores, and expand the brand awareness while making profits

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Coffee quality control, a large number of loyal customer groups and excellent service quality

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1. Turn Starbucks into a relaxing space to meet friends and sell their coffee in this business model.
2. Starbucks switches drinks in different seasons to attract more customers.
3. Requires employees to attend training courses to establish service-oriented values.
4. Give part-time employees stock options and health benefits.
5. Place the store at both ends of a busy street so that traffic will be attracted to it in both directions.

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Resources: Starbucks has become a global coffee roaster and retailer with more than 12,000 retail stores. Of which about 3,000 are in 40 countries outside the United States.
Capabilities: (1) Focus on customer service, all based on service;
(2) Have a large number of repeat customers;
(3)Unique positioning strategy
Distinctive competencies: Innovative employee compensation policy to attract more people to work

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Starbucks sells more than coffee. It sells more of a service concept, and its high-priced coffee reflects that. First, Starbucks requires all employees to attend training courses to teach them service-oriented values. Secondly, Starbucks will provide temporary employees with a compensation policy, which will make them better serve in their positions. Unique business model is one of the reasons why it achieve amazing financial performance, it developed a kind of very complex positioning strategies, and it stole a march on its imitators, so that lots of places can see Starbucks' figure such as airports. In addition, Starbucks promote to own as many stores as it can which led to his huge success.

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First of all, this way of opening store increases the exposure rate for the brand.
If customers often see this brand when they are shopping, then naturally they will feel that this brand should be popular. Being able to see a Starbucks every few steps or turn around the block will help you think of Starbucks when you're looking for a place to sit down. That's the benefit of constant exposure.
Second, from the point of view of business expansion, it achieves "aggressive" coverage expansion. For example, when you go out in the morning, you see a coffee shop of the same brand again when you get off the subway, and there is this coffee shop downstairs when you come to the company, which will leave a deep impression on your mind and achieve the purpose of aggressive coverage of the opening of the shop.
Finally, one of the things that I think is very important is diminishing marginal costs. As production increases, the cost of a single product drops, so profitability increases as the plant's fixed expense ratio drops as the number and size of nearby stores can be supported.

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Innovative beverages: alternating between sweeter, seasonal beverages and drinks to attract more customers to the chain.
Providing superior customer service: motivated employees provide the best customer service, Starbucks executives developed employee hiring and training programs that were the best in the restaurant industry.
Progressive compensation policies: gave even part-time employees stock option grants and medical benefits
Sophisticated location strategy: Detailed demographic analysis was used to identify the best locations for Starbuck’s stores. The company expanded rapidly to capture as many premium locations as possible before imitators.

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Physical Resources (tangible)- physical technology, plant and equipment, access to raw materials
Human capital resources –(intangible)Training, experience, judgement, intelligence, relationships, insights of managers
Organisational Capital Resources: formal reporting system, co-ordinating systems, planning, controlling systems
Capabilities: firm’s skills at coordinating resources and putting the resources to productive use. These skills reside in organisation rules, routines and procedures, how it makes decisions.
Distinct competencies: unique firm specific strength that allows it to better differentiate its product and or achieve substantially lower cost.

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it has strong influential global brand recognition that is also intangible. Capability refers to the skills at coordinating its resources and putting them to productive use. Superior customer services are also intangible resources for Starbuck .Large number of retail stores are the company’s core tangible assets

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to keep its brand image, direct control on quality, and maximize profits

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1. The right market segmentation. Targeting quality customers with high incomes and selling boutique coffee.
2. Create a comfortable environment to meet the social needs of customers.
3. Continuously introduce new seasonal products to attract customers.
4. Training of staff. Set appropriate staff benefits and pay rates.
5. Capture detailed information. For example, develop products based on customer income. Open two shops in different locations on the street.
6. Expand overseas.

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1. Resources: products, numerous shops, loyal customers, brand value.
2. Capabilities: quality coffee, unique social atmosphere.
3. Unique competencies: shops distributed worldwide, brand effect.

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1. Starbucks initially created its own uniqueness. Offering great coffee and a social environment. This set Starbucks up for later growth.
2. Starbucks focused on management and marketing during its development and implemented expansion in line with economic development.
3. The use of analytical data created its own more unique strengths and continued to innovate.

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1. With financial support.
2. With the brand effect, you don't have to worry about no customers.
3. Opening more shops can help build an image in the minds of consumers and can help further profitability.

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1. Create a good dining environment for customers
2. Use industrial engineering knowledge to reduce unnecessary processes and train high-quality employees
3. Introduce seasonal drinks to meet customer needs
4. Expand overseas markets

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Resources: Good product quality, loyal customer group, professional staff training system, huge physical store group
Ability: high-quality in-store environment, high-efficiency work mode, advanced technology
Unique capabilities: brand effect and unique supply chain

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1. Put employees first and be willing to invest heavily in employees.
2. Actively respond to customer needs and feedback, and cater to the market.
3. Put high-quality service in an important position.
4. Break the traditional retailer model and open stores in a centralized location.

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Pursue centralized distribution to increase total sales and market share. This can quickly gain market advantage. This strategy also reduces the cost of supply and branch management.

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The relatively comfortable shop environment and long-term brand marketing made Starbucks a location that people wanted to frequent and Coffey's.

Constant innovation in coffee products and peripherals (e.g. cups) increases customer loyalty and continues to attract new customers.

There is a well-established training system in place to enable staff to serve customers better.

The excellent location will attract more customers.

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Quality in-store environment, high quality of service from staff, proven operational system and widely recognised brand, high customer loyalty

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Giving customers a quality in-store environment and great coffee has given Starbucks brand equity and a loyal customer base over time.

A mature training system allows for good training of staff to provide better service.

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A large number of shops creates a brand effect and helps to cement customer loyalty. A consistent production rate is the basis of a bargain coffee shop.

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1. profession system to train new employees;
2. continuous launch of seasonal products
3. correct address choice of the store
4. related products such as cup, bag, coffee bean

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recourses: high quality products; well-known brand
capabilities: high profit to afford every thing
distinctive competencies: unique technology to make coffee

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resources : attracting people to consume
capabilities: create sale point by recruiting creative employees
distinctive competencies: attracting people to consume

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it can implement internal control b y itself