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What do they sell?
Lego is a brand that offer small, colourful bricks that inter-connect to build something. Buyers have the option to build something by following instructions, or through imagination. Lego's partnerships include;

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Prices of the products vary from individual bricks to extremely large sets with thousands of pieces. The cheapest one is 6p and the most expensive is charged at £649.99

The Lego website offers free delivery for all orders above £50 as an incentive to customers.

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https://www.lego.com/en-gb/stores/stores?ignorereferer=true

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- Argos
- Toys "R" Us
- Amazon
- Tesco
- Smyths Toys
- Many more!

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5 Global Hubs, 5 Manufacturing Plants, Numerous Offices & Retail Spaces 

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5 Global Hubs, 5 Manufacturing Plants, Numerous Offices & Retail Spaces 

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Brick Specialists with extensive knowledge can make their shopping trip fun and easy. We are always hiring full and part time employees (which we call Brick Specialists)

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How can you find Lego?
Online and in-store
(Fact -  More than 400 billion Lego bricks have been produced since 1958. There are about 62 Lego bricks per person of the Earth's population )
130 countries sell Lego (195 countries all together) - approx 66% of Earth sells Lego

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https://www.lego.com/en-gb/careers/people

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Popular toymaker Lego is to slash 1,400 jobs from its workforce in a bid to counter falling sales.

The loss of jobs will represent an eight percent cut in the total workforce of the Danish company, with most of the jobs set to be lost before the turn of the year.

http://www.nottinghampost.com/news/business/lego-cut-1400-jobs-due-431580

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People - Events like these at Lego Stores

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People - Events like these at Lego Stores

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Be Ninja!

The first stop on the tour of NINJAGO® City, and the sanctuary of all ninja, is the Ninja Training Dojo.
Visit this hub of activity to train your physical and mental abilities. Decode messages, build your training gear, test your agility & battle skills. After honing your skills depart the dojo to further your quest to right wrongs, save the innocent and BE NINJA!

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The marketing for the product is a large reaching strategy as it's a universally known brand. Lego is promoted in various forms of entertainment including movies, games, TV shows, books etc so it doesn't have to rely on self promotion as much other businesses. It is therefore incorporated into the culture of people and sometimes businesses.

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Introducing the LEGO® Passport!

Come to a store near you to get your own LEGO® Passport!
There are many different stamps you can collect in store by taking part in an activity or experience.
Ask a store associate for more details.
Each store has a unique stamp to collect.
See how many stamps you can collect!