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1  customer reactin to certain stimuli selectively when several occur silmutaneously.
2) a tedency to interpret information in ways which rainforce existing attitude or believe.
3) relating to the mind is the process whereby people more accurately remember message that are closer to their interest, values and believes than those that are in contrast with their values and believe.
4) perception or reaction to a stimulus that occurs without awareness or conciousness or also call subception.

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Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs. For example, a teacher may have a favorite student because they are biased by in group favoritism.The teacher ignores the student's poor attainment. Conversely, they might not notice the progress of their least favorite student.

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Group: solaimmah, gayatri, anusheeya, Shangkari, Neeresh1.the capacity for or process of reacting to certain stimuli selectively when several occur simultaneously.2.(marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective attention; selective retention.3.Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.4.perception of or reaction to a stimulus that occurs without awareness or consciousness

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Group: solaimmah, gayatri, anusheeya, Shangkari, Neeresh1.the capacity for or process of reacting to certain stimuli selectively when several occur simultaneously.2.(marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective attention; selective retention.3.Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.4.perception of or reaction to a stimulus that occurs without awareness or consciousness

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(marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective attention; selective retention. From: selective distortion in A Dictionary of Media and Communication »2

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Sivaletchumy
Revathi
Nanthinee

Question 1
Selective attention is simply the act of focusing on a particular object for a period of time while simultaneously ignoring irrelevant information that is also occurring. This occurs on a daily basis and can be seen in basically any of your interactions. Because it is impossible to give attention to every stimulus in our environment, we use selective attention to select what stimuli are important as events occur.

The degree of selective attention one can apply to a situation varies depending on the person and their ability to focus or concentrate; it's also affected by distractions in the environment. Selective attention may be a conscious effort, but it can occur subconsciously as well.

Question 2
Selective distortion refers to people’s tendency to interpret data in a manner that fits with their own preconceived notions. In other words, people won’t accept any piece of information not conforming to their personal thoughts or beliefs. For example, if someone strongly believes drinking two glasses of water early in the morning on an empty stomach is good for health, he won’t buy any theory propagating the opposite or otherwise.

Question 3
Selective retention is people’s tendency to remember only those things they consider important, interesting, impactful, joyous, etc. In other words, people can recall selected events, experiences, memories, etc. that have had a considerable impact on their lives. For example, when people look back at their college or school days, they can’t recollect each day spent in the institution. Graduation ceremonies, farewell parties, ragging experiences, etc. are usually moments remaining etched into their memories.

Question 4

Subliminal perception refers to a psychological behavior wherein auditory or visual stimulus impacts one’s sub-conscious mind. In other words, it is any aspect of an individual’s external environment not consciously perceived by the brain, but still influencing actions and thoughts. For example, when people walk past a busy shopping place, they come across multiple advertisement signs and company logos. Though the visual signs do not prominently register into their brains, the images enter some parts of their dormant thoughts. Therefore, when the individual notices the same logo later in a shopping mall, it seems familiar.

In the world of advertising and marketing, subliminal perception plays a big role. The huge banners and fancy brand images companies erect basically helps create a brand image in the minds of passive consumers, or buyers who don’t necessarily associate themselves with the actual product or service

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Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

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Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

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Perception without awareness is not the same thing as "subliminal perception." Subliminal perception is supposed to occur when a stimulus is too weak to be perceived yet a person is influenced by it.

How can an undetectable stimulus be created?
As discussed in the section on psychophysics, the word limen was used in the 19th Century to refer to the absolute threshold, which was defined as the point at which a stimulus could be detected 50% of the time. By that definition, a stimulus detected 49% of the time would be subliminal. Obviously this is not what people mean when they discuss subliminal effects on human beings. They are usually referring to stimuli too weak or distorted to be detected through conscious effort. Such stimuli can be created by flashing a visual stimulus then quickly masking it with another stimulus, or by presenting a sound so weak that nobody can detect it without amplification, or by transforming a stimulus electronically until it cannot be recognized.

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Selective attention is the process of focusing on a particular objective in the invoiroment for certain period of time attention is limited resources so selective attantion all allow us to tune out unmportant detail and focus on that really matters 

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Selective attention is the process of focusing on a particular objective in the invoiroment for certain period of time attention is limited resources so selective attantion all allow us to tune out unmportant detail and focus on that really matters 

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Mahadi Ahmat

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Selective attention is the process of focusing on a particular object in the environment for a certain period of time. Attention is a limited resource, so selective attention allows us to tune out unimportant details and focus on what really matters.
Qusetion 2
(marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective attention; selective retention. From: selective distortion in A Dictionary of Media and Communication »
Question 3
Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.
question 4
An organization's marketing is effective when it delivers a message that sticks in consumers' minds and influences them to buy. Consumers experience subliminal perception from marketing messages that influence them without their conscious knowledge.

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Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

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Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

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Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.

Examples include:

-A person may gradually reflect more positively on their time at school as they grow older
-A consumer might remember only the positive health benefits of a product they enjoy
-People tending to omit problems and disputes in past relationships
-A conspiracy theorist paying less attention to facts which do not aid their standpoint

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1)AMANDA SILVANA D/O MARK SILVANUS, 2)SUBHASHINI SUBRAMANIAM,
3)RAJATHURAI
4)UMMAKESWARAN

1) WHAT IS SELECTIVE ATTENTION?

Selective attention is a cognitive process in which a person attends to one or a few sensory inputs while ignoring the other ones. Selective attention can be likened to the manner by which a bottleneck restricts the flow rate of a fluid. The bottleneck doesn't allow the fluid to enter into the body of the bottle all at once; rather, it lets the fluid to enter in certain amounts depending on the flow rate, until all of it has entered the bottle's body. Selective attention is necessary for us to attend consciously to sensory stimuli in such a way that we will not experience sensory overload.

2)WHAT IS SELECTIVE DISTORTION?

Selective Distortion
the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something.
3)WHAT IS SELECTIVE RETENTION?

Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow
4)WHAT IS SUBLIMINAL PERCEPTION?

An organization’s marketing is effective when it delivers a message that sticks in consumers’ minds and influences them to buy. Consumers experience subliminal perception from marketing messages that influence them without their conscious knowledge. Subliminal influence on consumer buying behavior has been studied and debated for decades. Many marketers include subliminal words and images in advertising, while others don't make it a priority.

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Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

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Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

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Selective Distortion:

Even noticed stimuli do not always come across in the way the senders intended. Selective distortion is the tendency to interpret information in a way that will fit our preconceptions. Consumers will often distort information to be consistent with prior brand and product beliefs.

Selective distortion can work to the advantage of marketers with strong brands when consumers distort neutral or ambiguous brand information to make it more positive. In other words, beer may seem to taste better, a car may seem to drive more smoothly, the wait in a bank line may seem shorter, and so on, depending on the particular brands involved.

# data[].attributes.headline
Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

# data[].attributes.subject
Lee Kar Wen/Chow Suep Theng/Vignesh/Amanda/Fatin

# data[].attributes.body
Selective attention is simply the act of focusing on a particular object for a period of time while simultaneously ignoring irrelevant information that is also occurring. This occurs on a daily basis and can be seen in basically any of your interactions. Because it is impossible to give attention to every stimulus in our environment, we use selective attention to select what stimuli are important as events occur.

The degree of selective attention one can apply to a situation varies depending on the person and their ability to focus or concentrate; it's also affected by distractions in the environment. Selective attention may be a conscious effort, but it can occur subconsciously as well.

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1.  What is selective attention?
2.  What is selective distortion
3.  What is selective retention?
4. What is subliminal perception?