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China's E-commerce sales have grown rapidly in recent years. More and more Chinese consumers choose online shopping. China's online shopping market has great potential. Many retailers and consumer goods companies launched E-commerce business in China including Armani, Gap, Uniqlo and Adidas. At the same time a large number of emerging electricity business website also appeared in China.

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Shopping online has been a trend to the cyber citizen. Online sales this year in China has been doubled and up to 500 billion.  Online shopping market has enormous potential since netizen are transforming to internet consumer exponentially. Retailers, consumer goods companies and overseas-funded enterprises have now established e-commerce websites. Domestic enterprises also follow the trend. New e-commerce websites are mushrooming. However, the rapid growth brings about challenges as well.

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Data shows that Chinese network turnover this year doubled from 2009’s, increasing from 253 billion RMB to 500 billion RMB. Analysts see a huge potential in China’s online shopping market, as there are numerous emerging online shoppers. More and more foreign-funded enterprises such as Walmart and Uniqlo are following footsteps of Amazon to develop diversified business. New e-commerce websites are springing up as Chinese domestic enterprises piled into the e-commerce market as well. However, the booming trading volume also brings challenge.

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There is a high-speed growing trend that Chinese people are addicted in online shopping. In addition, it will take three years for neitzen to become an online consumer. The retailer and consumer industry begin to develop their own e-commerce website. More and more foreign enterprises also diversify their business, for example: Uniqlo and Adidas. Furthermore, the domestic enterprise are entering into the e-commerce market.

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According to the statistics, China’s e-commerce is developing dramatically and the market has a great potential which is dominated by C2C trading model currently. Many retailers and consumer-goods companies have opened e-commerce websites one after another. However, the rapid growth also brings challenges.

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薯条

Chinese people have a huge interest on online shopping, the retailers’ online sales also doubled in China. Moreover, the online consumers’ is still not a big potion in the number of netizens, there is still potentialnality for Chinese online shopping market. A recent report said: most of netizens will become online consumers in a few years, it would be a huge population for online shopping market. consequently, most of retailers and consumables enterprises believe it with no doubt. Most of companies chose to start up an online shopping website in the last year. And the biggest online book store is just listed in New York Stock Exchange.

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Online shopping has become more popular in China and Total online retail sales are forecast to double this year, the number of people shopping online rose from 28% to more than 33%, and many of them are younger netizens, Retailing and consumer goods business such as clothing, tickets book retailers has launched their online store, Taobao estimated the trading volume are going to triple than the 2009’s.  but rapid growth would also bring challenge. So far, China's online retail market has been dominated by the C2C trading model.

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马云 王思聪王健林李彦宏

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马云 王思聪王健林李彦宏

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The Chinese fell in love with the internet and online shopping, online sales double comparing to 2009.

There exists great potential in the Chinese online market, analysts say.In less than 6 month, the proportion of online buyers in internet users went up by 5%, still below global standard.

McKinsey released a report, that it takes about 3 years for a internet user to become a online buyer, keeping this speed, there soon will emerge tens of millions of online buyers.

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Online shopping becomes popular in China and the trading volume increases a lot, but the number of online consumers is still lower than the average level of the world. The analyst thought the online shopping market had great potential because the development of online shopping had not yet matured. Retailers and consumer goods companies at home and abroad start to build up e-commerce website and develop online shopping business. However, the online shopping in China is always lead by C2C trading mode and the increasing trading brings challenge as well.

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Online shopping has grown its popularity in China and have seen an increasing trend in recent year. Online shopping in China is regarded to have huge market potential and will soon bring in millions of consumers into this sector. While many retailers and consumer goods companies believed in the market potential of online shopping, they were starting to build up their E-commerce websites to allow diversification in their businesses. Moreover, domestic companies also quickly entered to the E-commerce market. In recent year, E-commerce has been dominated by C2C while it has now been challenged by B2B model.

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C2C online shopping model is changing to B2C since more and more enterprises join e-commerce such as Armani, Dangdang and Geely. Also, the number of people who shops online is significantly increasing and due to proportion of online consumer and a low ratio of online retail sales, there is a huge potential in Chinese e-commerce market.