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We highly value and uphold secrecy

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We believe in personally handling all our processes internally

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Think different

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We make great people better

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All our employees can make a difference, and we encourage them to do so

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We believe in saying 'no' to many projects and instead focusing on what is important and meaningful

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Innovation is our constant focus

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We will only participate in markets where we can truly make a difference

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We believe in the simple and not the complex

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We believe in deep collaboration between our different groups

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We don't settle for anything less than excellence in all our groups

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We are here to make great products

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Becoming An Expert In A New Area To Create A Product Is Not Unusual For Apple Workers

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Becoming An Expert In A New Area To Create A Product Is Not Unusual For Apple Workers

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Continuous learning and personal development are common in Apple's culture as workers need to be flexible, adaptable, and highly creative to be able to meet the needs of the market and company at all times

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"There's No Such Thing As Good Enough. It Just Has To Be The Best."

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"There's No Such Thing As Good Enough. It Just Has To Be The Best."

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Apple's mindset revolves around perfection and attention to detail, resulting in an intense 'Work-Hard' corporate culture as well as long hours of work and dedication

Only the best of the best are hired and so highly skilled individuals are essential to the company

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                                  Invisible Corporate Culture

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                                  Invisible Corporate Culture

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Deeper values and shared understandings held by organisation members

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An easily recognisable and simple image of a bitten apple

Has evolved over the years but has maintained the same overall image since 1977

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"Think Different" (1997)

Highlights the emphasis the firm places on innovation and on achieving the best that can be created rather than simply competing with other companies

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Apple Store employees are trained in etiquette

Taught that they are "enriching people's lives" rather than just simply selling products

Secrecy is a key value employees learn to avoid theft and leakage of ideas and projects

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Lax

Sole requirement for Apple Store employees is the Apple T-shirt which can not be worn outside of work

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Mostly 'Theory Y' Style Of Management (McGregor)

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Mostly 'Theory Y' Style Of Management (McGregor)

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Apple Inc. expects that it's employees will meet the demands of the company without being strictly monitored. Only motivated individuals are hired and so workers know that they have freedom, but they also know that they have to get their work done

Although Steve Jobs was known for his combative style of leadership, current CEO Tim Cook is slowly steering the organisational culture towards becoming more sociable and less combative

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                        Visible Corporate Culture

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                        Visible Corporate Culture

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Culture that can be seen at the surface level of a company

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"We're The Biggest Start-Up On The Planet"

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"We're The Biggest Start-Up On The Planet"

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Workers at Apple are highly specialised individuals with specific job descriptions, but they work together with other specialists from all disciplines in small groups to collabratively achieve goals

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"The Most Innovative Company Must Also Be The Most Diverse"

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"The Most Innovative Company Must Also Be The Most Diverse"

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Apple hires people from all sorts of diverse backgrounds as they believe that "new ideas come from diverse ways of seeing things" and they train, encourage, and empower employees to bring their own ideas to the table

Apple also keeps statistics about 'Global Female' and 'U.S. Underrepresented Minorities' employment to show their efforts towards equality, as well as a declaration towards their belief in equal pay

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We are holding ourselves accountable for creating a culture of inclusion and increasing representation across every team at Apple.