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The logo doesn't have balance as the 88 does not match with the logo.

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2 things that made the design successful

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2 things that made the design successful

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1. The usage of the line connecting the 2 white circles to represent the 'optical' in their name by symbolising a spectacle.

2. The black and white circles shows contrast.

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1. The two white circles have a line connecting each other to represent a spectacle which is what the shop is mainly selling.

2. The 4 circles also represent the 88 in the shop's name.

3. The circles opposite each other diagonally is coloured black or white.

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It is worth an analysis as it uses only shapes and lines to represent the shop's name.

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How and why this object caught my attention

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How and why this object caught my attention

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This logo caught my attention through its use of circles to convey the name of the spectacle shop.

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The 'm' and 's' could be more iconic in representing the school

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2 things that made the design successful

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2 things that made the design successful

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1. The simple use of the well known tremble clef to inform the public that this is a music school at first glance.

2.  The tremble clef is used to symbolise the symphony in the name of the school.

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1. A tremble clef is used to represent the S in Symphony.

2. The tremble clef and 'm' is coloured orange while the 's' is coloured silver.

3. The 'm' and 's' is in lowercase. This is to make it more pleasing to look at then uppercase as letters in uppercase tend to assert more force or authority then lowercase letters.

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It is worth an analysis as it is shows me that a logo does not always need to be pictures it can also be made up of letters too.

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How and why the object caught my attention?

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How and why the object caught my attention?

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This logo caught my attention after observing the use of simple letters and symbols the represent the music school itself

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1. The 2 'C's in the logo represents the name of the shop, City Chain.

2. By making the 2 'C's connected, it represents the Chain in the shops name.

3.The 2 lines in each of the Cs, makes each C look like a stopwatch. Thus, corresponding what the shop is trying to sell.

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The logo could add one or two silhouettes of buildings to represent the city in their name.

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2 things that made the design successful

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2 things that made the design successful

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1. The simplicity of the design.

2. The usage of shapes, lines and their arrangement to represent the shop's name.

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It is worth an analysis as the logo is simple yet effective in representing the shop.

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How and why the object caught my attention?

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How and why the object caught my attention?

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This logo caught my attention after I realised how smart the logo was. The logo is two 'C's, both made into watches. This simple logo not only represents the shop name but also represents the thing it is selling.

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The logo could be more emphasized instead of the shop name. This is because people tend to relate to pictures better than words

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2 Things that made the design successful

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2 Things that made the design successful

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1. The relationship between the name and the logo is very clear.

2. The use of a simple picture of the bee to represent both the honey and the cake from the shop name.

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1. The usage of simple shapes to create a bee.

2. The stripes of the bees are spaced out in such a way that it made them look like pancakes.

3. The relation between the shop's name and the logo. Honey and bee, pancakes and cakes.

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It is worth an analysis as it shows me that a logo does not need to be detailed in their design and can even use simple shapes to tell the viewer about what the shop is and what they are selling.

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How and why the object caught my attention?

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How and why the object caught my attention?

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The logo stood out to me as I felt it was very iconic in as while looking around I realized that most logos these days do not use pictures as a representation of their company name

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I feel that the only problem with this logo is that the word 'bank' just doesn't fit in as OCBC already stands for Overseas Chinese Banking Corporation.

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2 things that made the design successful

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2 things that made the design successful

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1. The simplicity of the detailing and how it all perfectly fits into the circle while representing the bank itself.

2.The use of symbolism to represent the name of the bank in an iconic way.

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1. The ship inside the 'O' is trying to represent that OCBC is an overseas banking company.

2. The ship in the logo is minimal in its detailing.

3. The ship in the logo is suppose to represent the olden Chinese Treasure ship so as to represent that the company was from a Chinese origins and that it is a bank.

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It is worth an analysis because even though this logo can be seen in most malls, the relation between the logo and the bank is not appreciated due to the face that we live in such a fast paced society and only through this activity did I realize the relation the logo is bringing to the bank.

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How and why the object caught my attention

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How and why the object caught my attention

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This logo caught my attention after realising that there was a ship inside the 'O' of the logo. Since OCBC stands for Oversea Chinese Banking Corporation Limited, the ship displayed inside the 'O' was meant to represent the overseas banking as a part of their core mission