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-Augustine Chua

The famous firearms manufacturer decided to lend its reputation for quality and reliability to mountain bike. However, like many products in this list, the lack of connection to the main brand turned this product into a well-known flop.

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A carbonated soft drink company launching a new diet soft drink which has only 10 calories in a can to appeal to men. However, the launching campaign, Not for Women, for the new diet soft drink being seen as sexist.

-Willian Leong

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Colgate Kitchen Entrees. The world-wide known toothpaste brand decided to launch ready to eat (frozen food product) meals under the Colgate name.

Roziana Rifa'e

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Tan Janice-
Now, some dog owners are wondering whether tap water is safe enough for their pets as well. Were produced with the assumption that if people bought haircuts, hats and clothes fro their pets , they also will buy them bottled water too.

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Tan Lay Chuan - Chicken Soup for the Soul developed a line of wholesome pet food more than ten years ago—because we know that when you love your pet, every moment matters. We pride ourselves on being a family-owned and operated business that offers wholesome and balanced, super-premium pet food to health-conscious customers.

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Yogurt has a lot of vitamins and minerals, and yogurt-based shampoos are now actually on the market. However, when this came out in 1979, it thrived in the test marketing phase, but actual consumers weren’t so interested in putting yogurt on their scalp. it needs educating the public first.

ainun

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CHONG POH LING

Association of iconic motorcycle brand Harley Davidson with a cake decorating kit for birthday parties did not go well with loyal followers of the brand.  They are loyal beyond belief and follow a set of ‘freedom and macho’ associated values. So whoever thought that Davidson perfume disappointed the fans, clearly didn’t hear about the cake decorating kit.

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Nurul Fadhilah binti Khairunnas
Closed up shop back in 2006, or used the Hooters energy drink for this list. But I went with the Hooters MasterCard for one main reason: I cannot imagine the stones it takes to whip this baby out when making a purchase. Having a business lunch? Let me pay for that with my Hooters Business Card. Taking the family to Great Adventure? No problem, put all four tickets on the Hooters Gold. There should be a website just for the expressions of the people taking the card as payment.

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Lu Min Yi
Evian released a bra that can be filled with water in order to help keep the wearer cool. The water cools the breasts to prevent the deadly disease known as  "sweaty breastitis." And unsuprisingly the product failed to take off.

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THANALACHUMY
Lifesavers Soda was introduced back in the 80s, and was off the shelves not too long after that. It came in five flavors, and apparently did well in taste tests before the launch. But the name just didn't work with the product, as consumers just weren't looking for a candy they could drink.

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Goh Zhen Teong
The fashion arms manufacturer tries to tie its brand and reliability to the mountain bike that it produces. However the mountain bike failed.

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Lee Kai Yung -
Michelin Guides are a series of guide books published by the French company Michelin for more than a century. The term normally refers to the annually published Michelin Red Guide, the oldest European hotel and restaurant reference guide, which awards Michelin stars for excellence to a select few establishments. The acquisition or loss of a star can have dramatic effects on the success of a restaurant. Michelin also publishes a series of general guides to countries.

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BIC company who is famous for their disposal razors, pens and cigarette lighters switched to disposal women's pantyhose
Suthan.k

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Harley Davidson values are strong, masculine, very rugged values so the perfume contrast the image

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Nobody has expected the Virgin Atlantic would come out with a water purifier.

Plane? Water purifier? Why not both?

CEO of Virgin Atlantic

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marinades combine with soft drinks brand to add flavour to your food accordingly, MAG

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Burger King’s local arm announced that it would produce a limited-edition meat perfume called “Flame-Grilled Fragrance” and sell it on April 1st. “Burger King customers can wear the much-loved, flame-grilled patty scent on their bodies, letting them feel like they’re in a restaurant any time,” read an excited press release.

-Cen Yuandong

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Could Cosmo which sells sex, could the magazine sell anything including yogurt?
In 1999, Cosmopolitan somehow “made a connection between sex and dairy” (Jensen 2013), more specifically, sex and yogurt… Bizarre you say? Well Cosmopolitan called it something different – a “fetish”.
Cosmopolitan Yogurt hit the supermarket shelves priced higher than competing brands because of their “sophisticated and aspirational nature”

-Wong Pui Yee

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Colgate launched Kitchen Entrees, a line of frozen food products, in the US in 1982, hoping to capture the growing market for ready-to-eat meals. Colgate expects their customers would eat their Colgate meal then use Colgate toothpaste to brush their teeth. But this is not an good idea by connecting the taste of food and toothpaste. Besides, the customers might confused with the Colgate brand image.

Wong Fui Sin

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The brand Bic Underwear was launched in 1998 in Greece, Austria and Ireland.
Bic make disposable razors, lighters, pens… and underwear? The Bic underwear had sunk under a wave of public confusion as people struggled to figure out why disposable underwear was a good idea, and the other products in the Bic range didn’t seem to auger well for underwear. Perhaps people subconsciously worried that they might be sharp, or leave marks, or be flammable; whatever they did, they didn’t buy them.

Elisha Ng Say Lee

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The idea for a book of records begins in the early 1950s when Sir Hugh Beaver (1890—1967), Managing Director of the Guinness Brewery, attends a shooting party in County Wexford. There, he and his hosts argue about the fastest game bird in Europe, and fail to find an answer in any reference book.
In 1954, recalling his shooting party argument, Sir Hugh has the idea for a Guinness promotion based on the idea of settling pub arguments and invites the twins Norris (1925—2004) and Ross McWhirter (1925—75) to compile a book of facts and figures. Guinness Superlatives is incorporated on 30 November and the office opens in two rooms in a converted gymnasium on the top floor of Ludgate House, 107 Fleet Street.
After an initial research phase, work begins on writing the book, which takes 13 and a half 90-hour weeks, including weekends and bank holidays. Little do the McWhirters know that taking shape is a book that will go on to become an all-time best seller and one of the most recognized and trusted brands in the world…

TAN CHUN WEI

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There are many lip balm product category. But Lip Balm with cheese products was a new bizzare idea. Frito-Lay got in the game in 2005 when they launched Cheetos lip balm. Now maybe it was a great way to experience the delicious joy that is Cheetos, with only a fraction of the calories, but the dozens of negative reviews have convinced that it was an idea ahead of its time.

Thurga Manimaran

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Launched in 1994, Virgin Cola was initially available only on Virgin planes and in Virgin cinemas before Branson sought wider distribution. Virgin founder, Richard Branson was looking to widen the Virgin name and to rival with Pepsi and Coca-cola. The aim is to put the fun back into world of the drinks.
- Chit Hong L.

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Taking its tagline 'Finger Lickin' Good' literally, KFC Hong Kong launched a nail polish product that came in two flavours - original and hot & spicy, aimed at the younger market segment who are game to try fun things.