# data[].attributes.body
The Air Jordan 3 Retro “True Blue,” which was released in 2001, was the first original colorway to be released without “Nike Air” on the back heel.

# data[].attributes.body
Back in 2013, Nike managed to earn a profit of $2.25 billion just from selling Jordan Brand products.

# data[].attributes.body
It is no secret that Tinker Hatfield has drawn inspiration from strange places when designing Jordans, but maybe none as strange as a lawn mower and its protective cover that helped birth the most iconic Jordan to date — the XIs. Patent leather has found its way onto countless sneakers since, but it’s worth remembering that, on the Air Jordan XI, it served a functional purpose besides adding flash.

# data[].attributes.body
Like many other things in the Air Jordan canon, the “Hare Jordan” ad campaign may look like a no-brainer now, but it represented quite the risk — and quite the investment — in 1992. The initial ad alone cost $1 million (not including Jordan’s salary), took six months to make, and required 3,000 separate illustrations drawn by 25 different artists. Ehhhhhh, what’s up, jock?

# data[].attributes.body
When Michael Jordan left the University of North Carolina in 1984, he wanted to sign with adidas, not Nike. He was a self-described “adidas nut,” and told his agent that if the deal the German company offered was even close, he’d sign with them. Apparently it wasn’t. Their loss.

# data[].attributes.body
The Air Jordan II was the first Nike shoe to not feature Swoosh branding anywhere on the sneaker. It was a risky move, but it ushered in an era where design, not a logo, was most important.

# data[].attributes.body
"BECOME LEGENDARY"

# data[].attributes.body
The Jordan brand has Endorsement Deals with baseball players Derek Jeter and Andruw Jones, NFL stars Marvin Harrison and Terrell Owens as well as boxer Andre Ward. Other big names that were a part of Team Jordan include Darius Miles, Maya Moore, Richard Hamilton, Chris Paul, Charles Woodson, CC Sabathia, Michael Finley, Roy Jones Jr., Carmelo Anthony, Eddie Jones, Randy Moss and Ray Allen.

# data[].attributes.body
Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Michael Jordan for Nike's Jordan Brand subsidiary.

# data[].attributes.body
Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary. The shoe concept was made by Michael Jordan before the drawing.