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Goodwin's theory and how i integrated his theory within my music video

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Goodwin's theory and how i integrated his theory within my music video

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Goodwin goes into great detail when it comes to analysing music video. One of his theory's are to do with the fact music videos have intertextual links between other music videos in the same genre. For example a rap video commonly has loads of money, nice cars and girls in the genres music videos. One ways we followed the common cliche tropes of the pop/ grime genre is through the use of dance. We filmed the artist "RISAR" dancing whilst rapping in the video. This is a common characteristic from the pop/ grime genre of music video.

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I clearly displayed the name of the artist "RISAR" in a bigger bolder font above the name of the album "THE LOST BOYS". I also showed star ratings and reviews from critics such as "NME" and "MOBO" so it gives the audience positive reenforcement when choosing to purchase the album. Also there are social media links to each of the artist's social media pages. This makes it so that if someone is interested in the album or the artist's previous work, they can do there research or support the artist further. There is also a clear image of the album cover which makes it so when the viewers of the advertisement see the poster, they will immediately remember the album cover and will be more inclined to purchase it in store if they have seen it somewhere before.

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Skepta's advert for his album "DOIN' IT AGAIN" is similar to mine in that the artist name is shown on the top of the poster, in a bigger bolder font that the name of the album name shown in the middle of the poster. There is also a clear image of the artist, which makes him easily recognisable because you can easily link the poster to the album when your'e buying it.

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Similar to our music video, Madonna's music video for the song ray of light also shows a time-lapse of a sunrise to show passing time or a new day.

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Within our music video we used a time- lapse of a sunrise to show that there are different days within the music video.

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Similar to our music video, JME also uses the same music video conventions in his video for his song "integrity". Throughout most of the video JME is shot from a mid shot with him just standing and rapping straight into the camera.

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Also within our music video there is a wide array of shots that are filmed as a mid shot of our artist (RISAR) rapping whilst looking straight into the camera. This is done frequently in other music videos.

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Within Zara Larsson's music video for her song "Lush life" she uses a close up. Similar to this this is to draw attention to a meaning behind the music video which follows typical music video conventions.

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Throughout our music video there is a massive range of different shot types. In particular we used a lot of close ups. This in turn follows the conventions of most music videos as this shot type (Close-Up) is done frequently.

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Similar to this Rihanna also uses the same conventions in her album cover. There is a clear image of the artist. Also her name is in a bigger font in comparison to the album name.

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Reasons for following these conventions for my album cover

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Reasons for following these conventions for my album cover

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I felt as if I needed to follow these conventions for a number of different reasons. Firstly I chose the picture of the artist to be the main focus due to the fact that he is a new and upcoming artist and his face needs to be instantly recognisable so his fans know what to look for. Also I put the name of the artist in a bigger font compared to everything else on the cover because the artist name is his brand essentially and drawing as much attention to the brand as possible is important.

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Similar to Skepta's album cover I chose to have the main picture on the front panel be the actual artist "RISAR". Also following the conventions of other album covers as well as Skepta's album cover i chose to also put the artist name bigger that the name of the album.

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Also within Skepta's album cover for his album Microphone Champion there is a clear image of the artist. Similar to his other album "doing it again" the artist's name is in a bigger, bolder font compared to the album name underneath.

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Within Skepta's album cover there is a clear image of the artist. Also in a bigger bolder print the artists name is written on top of a smaller print for the album name.