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Font on my website:

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Font on digipak:

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Font from the my music video:

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Black and white shot from my video:

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Shot from Paigey Cakey's video

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In the music video we used font that was in the convention of the grime genre - bold and plain. The reason we used this type of font was because even though it is in a plain colour and not a fancy text, it still fit into how our music video looked.  In my ancillary texts I wanted to change the text to make it more classy but in the grime genre conventions.

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- Black and white image
- Colour to make it stand out and not look too boring

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- White text
- Artist in all black clothing
- In an area which isn't built up
- Colour as well as black and white

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- Black and white theme
- White or black writing
- Bold text that stands out

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My digipak follows the conventions of the genre as it has the black and white colour scheme, 10 songs on the back including bonus, the font is bold and the text stands out and is block like.

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The camera goes up close to the artist and then pans round and the artist moves with the camera slightly.

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Some close up shots of the artist and extra people in the music video but it is more shots of the people in the surroundings.

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Thera aren't very much close up shots as it is more fast shots and shots of the area and people.

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Used many times in the video as the beat is fast and in grime the camera moves a lot every 3-5 seconds.

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Used 5+ times during the video. We didn't use many close ups because it isn't a convention of the grime genre.

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- Camera movement moves to the beat so the clip changes every 5 seconds.
- Slow motion, normal speed and fast motion throughout the music video. We used this in our one as we has a few shots that we sped up and slowed down but we kept most of them normal because in the grime genre there wasn't much of playing with the speed of the clips.
- Special effects that are obvious and catch the audiences attention - we only used special effects at the start and the end of the music video which was a white screen to introduce and end it.
- Another aspect of editing we used was colour grading. With this we changed a few of the shots into black and white but kept most of the video in colour.  We got this idea from Paigey Cakey's song called Boyfriend as we liked her idea and it suited our video as our colour theme was black and white as well as colour. Even though most grime videos are bright in colour, we wanted to try something different and be unique with it while keeping the conventions of the genre in mind and I think we did this well.
- We chose the location to be Barbican because we feel that our audience (mainly young teenagers who live in London) know this area and it will draw them in more if they know the area. We also chose this area because other grime artists around London have used this location before and it looked good so we gave it a go too.

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- Repeat of chorus and lines to make the genre more obvious. Our genre became obvious through the lyrics because there was slang used which our target audience is familiar with today.
- We used his idea of an illustrative music video as we illustrated the lyrics through camera movements/angles, hand movements and body language.