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Here is an example of an real media product using a song list, a barcode, copy right details and its record label:

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I followed the conventions of real media products by using a song list, barcode, copy right details and its record label (Virgin EMI Records).

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The image of smoke bombs have been displayed on my digipak design and on my website to create synergy with the main product.

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Here is a picture of the use of smoke bombs being used during production. By using the smoke bombs it follows the conventions of real media products.

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The use of smoke bombs were used to replicate real media products. For example, Ke$ha uses smoke bombs in her music video:

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We used the location of Westfield Car Park to real media products, like seen in Beyonce's music video above.

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Referring to Andrew Goodwin's theory, our artist looks directly into the camera lens.

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Uploaded by Candi A2 Set One on 2017-01-26.

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Despite challenging real media conventions, there  is evidence that supports the male gaze being used in our main product. Through mise-en-scène ,  we see l'kaite (our artist), wearing provocative costumes, such as, short dresses and crop tops.

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Our main product challenges Mulvey's theory to some extent. We have made sure the camera introduces the female artist by using a mid-shot, only displaying her face- not her body. By using this technique, it disallows the audience to see through the male gaze and presents women in a non-sexualised manner. This camera technique challenges the stereotypical representation of females in real media products.

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Another way that our music video follows Andrew Goodwin's theory, is through the use of amplification. Thus, the visuals do not have a connection with the song lyrics.
Andrew Goodwin's theory can be demonstrated in  conventions of real media products. For example in  Gotye's music video, 'Somebody That I Used To Know', his lyrics do not match the location. Our music video also supports Goodwin's theory as it uses locations that are disconnected with the meaning of the lyrics.

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Gotye - Somebody That I Used To Know (feat. Kimbra) [Official Music Video]

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The Use of Close ups on the Ancillary Texts

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The Use of Close ups on the Ancillary Texts

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As well as using close ups in the main product, I have also included them on my ancillary texts. This uses conventions of real products, like seen in Rihanna's ancillary texts.
Below, is an close-up of L'kaite's face on my digipak:

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I am please to have made progression in media. I intend to maintain my grade at this level or higher, by posting in the blank posts, and I also intend to complete several incomplete blog tasks.

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I am please to have made progression in media. I intend to maintain my grade at this level or higher, by posting in the blank posts, and I also intend to complete several incomplete blog tasks.

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In real media ancillary texts, there is often synergy in colour being used throughout all the products. For example, in all Rita Ora's products, the use of red is seen from her digipak (as seen in the image below), to her music video, where she wears red lipstick.
In response to Pop mainstream music video, I have also followed the synergy conventions. In my music video, 'Borders', there is a colour scheme of blue and pink, that are shown through the use of costumes and props. The digipak also uses the same colour schemes to resemble the music video and the website.

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Close ups were used in all my media products to resemble real media conventions. An example of an established artist that does this is Rihanna, where there is a close-up shot of her face on her 'Loud' digipak. She also uses them repetitively in her music videos and on her official website:
http://www.rihannanow.com/

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In our main product (the music video), the use of close ups have been used on the artist's face, to resemble real media products and to promote the artist. This can be seen in mainstream music videos, such as in  'Ariana Grande - Dangerous Woman' or in Rihanna's products (as seen above), where they have also used close ups to promote the artist.
Below, are examples of where close ups have been used in our music video:

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Our music video followed Carol's theory closely by the use of frequent edits that were in synch with the speed of the music. It also followed Carol's narrative theory, showing the music videos don't always have to have a reflection.

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Our music video follows Goodwin's theory to some extent. For example throughout our music video, the artist breaks the 'fourth wall' by looking straight into the camera. This makes the audience feel connected with the artist.
Other mainstream music videos from the same genre as our pop/rap music video also follow this narrative. For example, in Macklemore's 'Thrift Store' video, he directly stares in the camera lens.

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MACKLEMORE & RYAN LEWIS - THRIFT SHOP FEAT. WANZ (OFFICIAL VIDEO)

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We chose to colour grade our music video to make it look a real media convention. By adjusting the brightness and contrast, the music video looked more appealing to watch and gave it a professional feel.
The blue and pink filters also reflected our colour schemes.

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From viewing various Pop/Rap real media conventions, I have noticed the song list is usually displayed on the right hand side. However, my ancillary product challenges this typical convention as the song list is displayed on the left-hand side.

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During the production, we chose to use technical camera equipment to resemble the conventions of real media products. By using a fig-rig, it allowed us to experiment with movement. We also used a tripod, during the production, to achieve a steady base track.
An example of an real media product that uses a fig-rig to show camera movement is in:

'Bruno Mars - Uptown Funk'

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During the editing stage, we chose to use the fast and slow motion effect  in our music video,  to resemble real media conventions. The majority of mainstream record labels demand their music video products to use these motions to engage their audiences.
Here is a music video which shows use of slow motion:
'Beyonce - Rocket'

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Beyonce's pop music videos highly influenced our music video, from her carpark locations to her oversized 'hipster' costumes.

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Mulvey suggests women are sexualized and objectified in society, and specifically in the mass media. Furthermore, she points out this is from the dominant group being males.
Here is example of an real media product, where the 'male gaze' concept is being used through mise-en-scène:

'Work - Iggy Azalea'