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The different genre: Boybands - The Vamps

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The different genre: Boybands - The Vamps

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Now to compare one type of genre to a totally different one to see the differences and similarities in conventions, for this we will be comparing the pop genre of the CD covers above and now the Boy band genre with 'The Vamps' CD cover, so lets begin; First things first, one main similarity seen throughout many genres is the use of one main image that fills the entire cover of the CD, this making the covers interesting and eye catching toward the audience as if it were cluttered with just text then it wouldn't be appealing at all to buy . But although this genre has a main picture too there are many differences we can see between it and the pop genre covers above; the first being the amount of artists , with boy bands the clue is in the title; they are a 'band' meaning there are more than one artist and conventionally in boy bands the number ranges from 4 to 5 (when with pop song there is only really one artist and normally most often they are female meaning most covers only really need a close up shot of the female artist) , because of this more room is needed in the photos to get all the artists in so a more zoomed out shot is needed, a long shot is conventionally used to get everyone in the photo in which their whole bodies are shown. Another difference is the whole color scheme not only with the photo background etc but also the costume; the colors are very vibrant and very eye catching (the very light blues of the sky in the background of the scene and denim in the foreground along with the whites of the boys costumes), especially compared to that of the pop covers seen above (with them being very quite dark reflecting the artists emotional/deep style of pop) this then reflection these boy bands artists style of boy band songs: being very happy and upbeat. The next difference that is prominent in boy band covers is that most of their typography is used towards the top of the cover and in center cover instead of a lot of the typography at the bottom in which are at the left and right sides, seen in the pop covers like the ones above. Carrying on with typography with boy band covers there is usually a mix in different fonts and sizes and there is a mixture of different colors; for example the 'MEET' and the 'THE' are in one font type but the 'VAMPS' is in a slightly different font and bigger size and also color, this vast variation makes the cover ever more so vibrant and therefore more eye catching. (this big use of variation when it comes to vibrant colors, different font types and boys helps target their audience, in which is stereo typically younger females and maybe younger males, as the younger generations get appealed more by these kind of conventions, where the older generation prefer and get appealed more by the conventions in the above pop covers- more mellow colors with older artists and more maturer styles (deep and emotional)

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Nicole Scherzinger Digi-pack analysis (POP)

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Nicole Scherzinger Digi-pack analysis (POP)

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Similarly with Beyonce's digi-pack cover the first thing we see is the main picture in which contains again the artist (Nicole) in a close up shot showing her from her shoulders upwards and her head framed in the middle of the picture, again like Beyonce's she is depicted looking straight into the camera and then into the audience who may be looking for CDs to buy, granting a eye to face recognition that us as humans normally do, this appealing to the audience more than just a picture of an object for example that some other genres may have. Again with the picture, using the artist as the main picture attracts her target audience (female audience of all ages but mainly the younger generations) as they can instantly recognize its her and then are appealed to buy the CD. Unlike Beyonce's cover though this cover hasn't really tried to appeal to other types of audiences for example the male gender, this shown by the fact there isn't really any 'sexual' advantages in this picture, there isn't really any full on skin showing that could be seen in a sexual nature (unlike in beyonce's), although the picture and the artist still quite attractive (so there may be a little appeal but not as much as beyonce's). looking more into the picture it follows some of the same conventions as the beyonce one but also has some differences; the similarity is that there is a lot of the black and white style coming through with the background and Nicole's hair giving that sense of deep emotions but unlike beyonce's cover there is some color, the color of the artists skin, this use of color in a dark background gives the whole cover a warm vibe, a light in the darkness you could say; this maybe suggesting that her style of pop music is a tad lighter (happier) than beyonce's style of pop genre. The next thing we notice is again a simple layout of a main picture and two sets of typography - The first being the 'main' title of the artist (in the bottom right what is in a much bigger font and a simple style) and the second being the 'sub title' (the name of the album 'killer love') what is in a slightly smaller font and in a slightly exaggerated stylish style font. This layout being extremely simple like beyonce's, making it easy on the audiences eyes while being stylish and sophisticated to attract the audience.

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Beyonce's Digi-pack cover analysis (POP)

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Beyonce's Digi-pack cover analysis (POP)

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First things first, when it comes to this Digi-pack, the first thing that catches our and the audience's eyes is the main picture that takes up literally the whole of the front cover with the pop genre this main picture consists of the main artist framed with a close up shot of the upper body and framed using the rule of thirds so that the artists face is dead center and the artist is looking into the camera (out at us) this done so that when the audience are going into places in which they can buy CD's they get get their attention caught by this cover (as we as humans recognize human faces better than objects and cartoon style pictures) this making the cover more eye catching and more appealing for us and the audience to buy. The use of the female artist herself on the front for the picture is also good for appealing to her target audience (females of all ages) as it creates the female to female (buyer to artist) connection to entice them to buy the CD, but on the other hand the picture also appeals to people not normally in her target audience and that being the male gender, the artist, Beyonce has been depicted with no top on and with a lot of skin showing, this takes advantage of sexual appeal to entice a much bigger audience to buy the CD, this adheres to a theory by Laura Mulvey called the male gaze theory in which says that the female gender are seen as sexual objects in which males are attracted to for sexual purposes, this makes it so the male gender are enticed to the CD because she looks attractive and then because of this they may become interested in the artist (maybe in a attracted way) what will then develop into an interest in her music and then resulting in them buying the music more. Another thing that the picture can emphasize is the type/style of her music and maybe what people can expect; the whole picture is depicted in a sharp black and white filter, these colors normally used to connote sadness and emotion, this signifying that her style of music is quite deep and meaningful (something a little unconventional for the pop genres as quite a lot of the time pop genre is more of a happy genre). Furthermore, the next thing that we see is the typography combined with the layout: with this and many other CD covers the typography normally contains the name of the artist as the 'Main' title in which is the biggest size of any of the typography on the cover (The 'Beyonce' to the left of the cover) , and normally the the CD title/album title as the 'sub title' what is in smaller font the the main title (the 'I am..Sasha fierce, the bonus tracks' in the bottom right of the CD cover. The typography is very simple and easy to read, this helping the CD to be more attractive to the audience as if you cant read the typography on the digi-pack then you wont be able to read what is on the CD and then might end up not buying it. Another thing that is simple is the whole layout of the cover, one main picture with typography at the bottom of the cover, this giving off a simple, calm and ordered vibe that is easy on the eye of the audience, making it more attractive to look at and then will entice the audinece to buy.

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For our next piece of research we need to analyse different music genres and their digi-packs to see the conventions that arise. For this task i will be analyzing two digi-pack covers of similar genres and then one cover from a totally different genre. As we did the pop song from Beyonce 'if i were a boy' the two similar genre covers i will analyse are in the pop genre and then i will analyse a totally different genre cover.