# data[].attributes.headline
Their POV about adult learning and student learning

# data[].attributes.subject
Their POV about adult learning and student learning

# data[].attributes.body
They ask to bring more people in the district into the conversation.

# data[].attributes.headline
Compelling Visuals that Show How What We Do is Unique

# data[].attributes.subject
Compelling Visuals that Show How What We Do is Unique

# data[].attributes.body
It could be slides, it could be PDF but it has to show really quickly how our product can add value to them in a unique way: Ex: Last summer when we added slides connecting Guskey to our services, we saw immediate impact during our calls

# data[].attributes.headline
Often it's body subtle language, nodding, smiling, etc. that shows me they are with me. JL

# data[].attributes.subject
Often it's body subtle language, nodding, smiling, etc. that shows me they are with me. JL

# data[].attributes.body
Need to make sure I have a solid flow of targeted questions.

# data[].attributes.body
Budget, commitment to PD, time and dedication to being coached.

# data[].attributes.body
Discovery is largely about asking questions of the prospect to understand drivers to buy - pain, what's been tried in the past, what does success look like, who are decision-makers, influencers, budget, timeline

# data[].attributes.body
Have you sought out professional development from outside service providers in the past? What was the goal and impact? Lasting results?

# data[].attributes.headline
What has been difficult in the past with PL? - heavy focus on questioning 

# data[].attributes.subject
What has been difficult in the past with PL? - heavy focus on questioning 

# data[].attributes.body
They start talking about a timeline and how quickly we can do it.

# data[].attributes.body
I know that a partner is interested when they begin to ask more questions about what we offer in parallel to the things they need in their school/district.

# data[].attributes.body
What is your evaluation process for PD providers?

# data[].attributes.headline
They tell me they like it, they've heard of it. They say they're interested in coaching or PD to improve differentiation, or 'our teachers need help on just being teachers. 

# data[].attributes.subject
They tell me they like it, they've heard of it. They say they're interested in coaching or PD to improve differentiation, or 'our teachers need help on just being teachers. 

# data[].attributes.body
Can I excavate the pain point and figure out how much the problem bothers them.