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She has a. large platform on Instagram and is followed by many celebs, including Bella Hadid and SZA.

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She is known for her exciting lifestyle and aesthetic style.

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She was part of a Marc Jacobs Editorial on the Papermag.

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February 20220 she was chosen to be apart of the SS20 accessories range for Louis Vuitton. She is shown many times throughout the campaign video.

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By looking at Vogues images of OFF WHITES recent runway I thought that this could be used as a good influence with the patterns gain and style of clothing.

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Her Wildflower case career started when she was 16 at a family meal when she bumped into her idol Miley Cyrus. Her and her sister Sydney Carlson asked for a photographed and was complimented on a homemade leopard print case they made.

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Devon has been modelling for a company called 'REALISATION PAR' fro a while and features on their website many times modelling dresses.

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Her family business also has a huge following and features Bella Hadid, Fatherkels, Stassiebaby and many more celebs.

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She has a family business of phone cases which are supported by many celebs. Her sister Sydney Carlson and her stated the business up when they were 16 years old.

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She has made several partnerships with beauty and fashion brands such as Juicy Couture, Reformation, Victoria Secret, Marc Jacobs, Yves Saint Lauren, and Louis Vuitton. She also has been featured in fashion magazines like Vogue and GQ, where she posed for photos along with her boyfriend, Jesse.

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Her boyfriend Jesse Rutherford who was the lead singer of the Neighbourhood. They're recognised for their iconic couple pictures.

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I researched on to the Vogue archives of brands 2000 spring summer collections and saw that this particular fashion show reflected the style that Devon follows well and can give good inspiration her range.

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Devons main audience is typically late teenage girls who look for style tips and an exciting lifestyle. The range will be perfect for that audience as it brings out the 2000s trends most of them recognise.

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I uploaded and instagram poll to my following to see who would be interest in a collection on the 2000s. The results came back as 100% yes which suggests the range will be successful especially for teenagers.

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I took this picture from Liberty of a Chanel coord suit set which reminded me of the Clueless iconic outfit. this could be inspiration for the launch party fancy dress. I also thought hat despite it being more 50s style it does the In with many 2000s films.

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Here is an image from Micheal Kors 'Palm Bitch' 2000s spring summer collection. This particular outfit can be inspiration for the prints and overall silhouette for DEVONSWORLD with the bold pattern and bucket hat.

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She has been to NYC with Louis Vuitton, Paris with YSL and on many more trips with huge brands and major influencers.

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Bella Hadid and Jesse Jo Stark promoting the Wildflower cases.