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Instagram along with other social media platforms have  signs that can be interpreted differently by different receivers of the message.  These platforms have many different uses from personal to business.

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Communication has evolved over time.  Social media is one of the main ways we communicate in modern society.  It is quick and easy and you can communicate with anyone from anywhere in the world from your computer or smartphone.

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From cave drawings to emojis: Communication comes full circle | Marcel Danesi | TEDxToronto

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On the business side of Instagram, Influencers get payed to promote brands and products on their accounts to their personal following.  They may receive money or free products or both.  Building a connection with your followers and being relatable is very important when it comes to being an influencer.

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Many brands pay to have ads on Instagram.  These ads pop up on your feed just like a normal post would.  Advertising through social media is a very effective way to reach a large audience ,especially young people.

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On your Instagram feed you can view the posts of all the people and pages that you choose to follow.  Likewise, your posts pop up on the feed of those who follow you.  It is a strategic web of communication.

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Gaining a solid following and reaching the right people is important when trying to promote and share a message or idea.  Following a bunch of people is one way to gain followers and hoping that they follow you back.  However, another strategic way to reach people is by using hashtags.  Using hashtags with words that describe your pictures and account attract people that have the same interests.

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Instagram is often used to promote or spread a message.  People may share their talents and passions on the app and even make a page dedicated to just that.  This is often the case for people such as photographers, musicians, makeup artists, personal trainers, etc.  Social media is a great medium to promote yourself and your message and possibly the best way to gain potential clients.