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The mind map used to form my ideas around Sibling Swap has helped me to think outside of the box and expand on my ideas. The brainstorm evidently shows that my product video will be primarily targeted at my identified audience; adolescent with siblings. It has also helped me identify that if I incorporate certain aspects of TikTok trends I can potentially create free publicity.

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DashBurst 2014, 'How to use the psychology of colours When marketing', blog post, Marketing tips, 14 June, viewed 9 April 2021, <https://smallbiztrends.com/2014/06/psychology-of-colors.html>.

The paragraphs on warm and cool colours in this blog interested me as the warm colours evoke the emotion, enthusiasm, happiness, creativity etc. This is the similar tone/emotions I want my audience to feel about Sibling Swap.
While the sections on tones and shades made me think about the first couple of seconds in my promotion video where I want my audience to feel sad, annoyed, like their sibling is causing them to feel depressed.

The first colour palette is for the beginning of the advertisement, it creates the tone of unhappiness, sadness, depression. It's bleak almost monotone, however the touch of blue assists is evoking the emotion of sadness like life has been drained out. The second colour palette protrudes warmth and makes the viewer think of summer and autumn, racking up leaves and jumping into them, the happiness that they experience during that time. This is for the remainder of the promotion video, after discovering Sibling Swap.

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Brown, E 2016, 'How typography plays with consumer moods: a dance of letters', blog post, Typography, 10 October, viewed 9th April 2021, <https://www.designmantic.com/blog/typography-plays-with-moods/>.

The section within this reference about injecting personality into my typography interested me. As my product/service is unique I want to make it fun and look eye catching and fun for my audience, however, I need to be aware that it still looks like a reputable and reliable source.

Considering my target audience is young and usually skip reading, I will use Congenial font for the limited text I do have as it is neat and easy to read. I wanted a more creative style font for my heading, however I could not find out that fully captured the essence of my product while maintaining a reputable/reliable character. Therefore,  I will use Brevia for my headings and sub heading as they are easy to read and causes positive associations due to the rounded nature of the font..

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Teh Botol 2021, TikToks that only siblings will understand part 6, video, Youtube, 16th February, viewed 9th April 2021, <https://www.youtube.com/watch?v=Z4SL_c1NlmE>.

One Million Channel 2020, Lay on your siblings TIK TOK compilation, video, Youtube, 12th September, viewed 9th April 2021, <https://www.youtube.com/watch?v=XffFtb89_ys>.

These references are compilations of videos TikTok users uploaded. They show the different kind of relationships and scenarios that play out with sibling that people hate or love. For example; the annoying sibling entering the room, the youngest sibling getting what away with things/what they want as well as the desire for hugs from their sibling without getting injured and the picturesque relationship. These compilations show me what my target audience want in their relationship with their siblings and that they wish for a different relationship.

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Before seeing my promotional video, I believe my target audience would be interested in the concept and want to know more about it. However, they would want more information about the service particularly if it is safe for them.
After viewing the video, I want my target audience to feel like their dreams have finally come true in the form of my service. They finally have the option to exchange their siblings with someone who would treat them better rather then tolerate their annoying sibling for eternity. I want them to have the urge to immediately jump onto their computer and exchange their sibling through Sibling Swap.

As teenagers are quick to skip or get distracted I need to ensure the tone of my promotional video is humorous and light hearted. However, I still need to ensure I capture the emotional journey of a teenager and match the emotions my audience would be feeling. For example the hatred and anger towards their own siblings and the sadness they feel as they do not have that picturesque relationship. It would need to be dull blues and reds. Compared to the love, happiness and adoration with their exchange sibling which would be  convey through bright/warm yellows, oranges and maybe a touch of pink.

Using a sharp font would convey the first emotions of anger and hate. While a softer but bold font would best represent a happier emotion.

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I found this advertisement quite boring because while throughout the duration of this advertisement, the viewer is directed to read about the process and product. I believe that no teenager would sit through 5 seconds of this advertisement. I want to steer clear of this when creating my advertisement.
Vinted 2015, The Vinted Experience: buy, sell & swap preloved, video, Youtube, 18th July, viewed 9th April 2021, <https://www.youtube.com/watch?v=vesvl37vi3I>.

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I love that even though the dialogue was not in English, the emotions of the characters could still be conveyed through the use of colour scheme in this advertisement. I could use this in my advertisement to convey that before swapping their siblings is miserable and annoying but after is happy and nothing but love.

Facebook App 2020, Facebook: 'Holi' - more together, video, Youtube, 2nd March, viewed 9th April 2021, <https://www.youtube.com/watch?v=1PjfIIFEf_M>.

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In this advertisement I liked seeing someone use the app and the emotion the mother felt during and after she had used the app. The expression of emotion is something I hope to achieve in my video.
I also liked the comedic effect of this advertisement, going from a reference picture to the costume and I believe this strategy would be ideal for teenagers.

H. Jay Yun 2013, Google search app : Martin Van Buren [funny commercial, transcript, 윤현우], video, Youtube, 3 January, viewed 9th April 2021, <https://www.youtube.com/watch?v=DnAJ-8t8Hm8>.

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The process approach of the upcoming satchel business really interested me and is something I would like to achieve with my advertisement. However I found that occasionally it was too zoomed in. When watching this advertisement I also felt like I wanted to see a person typing etc. therefore, I could implement a couple over the shoulder shots.
Yakuza4 2016, Google Chrome: Cambridge satchel company advert, video, Youtube, 19th October, viewed 9th April 2021, <https://www.youtube.com/watch?v=VsM8_mwfs9E>.

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This advertisement is obviously targeting the teenage audience. This is identified through the incorporation of a trend found on the TikTok app which majority teenagers have and use on a regular basis. I want to implement this strategy into my advertisement to assist in drawing the eyes of my target audience and holding their attention.
Apfelspot 2020, iPhone 12 mini — TikTok Ad — Jessica Wang, video, Youtube, 22nd November, viewed 9th April 2021, <https://www.youtube.com/watch?v=oYN_lcT930o>.

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My short promotion video will entice the viewers the exchange their annoying, unloved siblings through Sibling Swap.

The film begins in a dull, dimly lit stereotypical teenager room. A young female dressed in baggy clothes and a messy ponytail is sitting on her bed arguing with her visibly younger sister. As the little sister proceeds to grab her older sisters makeup brush and run, the camera captures a close up of the angry older sister zooming out as she slams the door shut and storms back to her bed.
The camera then tracks to the left from the foot of the bed to the side where the older sister is furiously typing away a bright blue light protruding out of the screen. The camera then switches to an over the shoulder shot of the laptop screen which shows a google tab open with the search 'exchange my sibling', clicking on Sibling Swap then led to the five steps. The camera then zooms into a white screen and then zooms out to a brightly coloured garden with a large box.
An upbeat song fades in with a 4/4 drum beat emphasising every second beat. On the emphasised beat, a hand appears from behind the camera and clicks, the younger sister appears looking disoriented. She is about to argue when again the hand clicks and she is standing in the cardboard box. The hand clicks again and the box is sealed, the younger sister inside. The hand then grabs the cardboard box, the camera panning to the right where the hand throws the cardboard box onto the tray of a Ute. As the Ute is leaving, the hand behind the camera flicks to the right 'causing' the camera to speedily pan to the right fading the black. The camera fades from black back to the brightly coloured garden where a box is arriving on the tray of a Ute.
The hand behind the camera clicks and the box is no longer on the back of the Ute but on the ground. The hand clicks once more and the box is opened and a tall male dressed in a nice casual top and pants stands up and climbs out of the box. The older sister from earlier runs form behind the camera and the two envelope in a hug.

The ending will show the male piggy backing the girl pass the camera, while the camera zooms into the box where the following phrase is printed '#SiblingSwap'.

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Attention:
To initially capture my audience's attention, I intend to depict the disliked truth of having siblings; chasing after each other, screaming, annoying, fighting etc predominantly colourless. This will evoke the feelings of anger and disgust from the targeted audience as they relate to the scene playing out. The brightly coloured picturesque sibling relationship will closely follow, showing siblings laughing, hugging, enjoying each others presence etc. This in turn, will evoke a mix of happiness and jealousy from the viewer.

Throughout the video, the attention of my target audience should be captured as I intend to incorporate TikTok trend techniques. This is because many teenagers and young adults in todays generation are logged onto TikTok and using the trends they recognise will intrigue them.

Interest:
Through the arguments and fighting between the siblings and researching how to 'get rid of them' and finding sibling swap, I will create a scenario that majority teenagers with siblings can relate to.  The audience's interest will be peaked as a possible solution is identified.

Desire:
To act on the audience's desire, a large focus will be placed on the colour palette used throughout the promotion. It will begin dull; very bland in colour. As the teenager discovers Sibling Swap, colour will splash into the scene (figuratively). This will convey to the audience the emotions the teenager feels and the happiness she gains once discovering Sibling Swap. Therefore, urging the audience to desire the happiness felt once swapping siblings.

Action:
Post viewing the promotional video, my audience should have the urge to log onto the website and exchange their sibling rather then tolerate them any longer. While also enticing them to log their journey exchanging their siblings through Sibling Swap using the familiar techniques used in my video.

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Academic Research & Annotated Bibliography

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Academic Research & Annotated Bibliography

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Wedel, M & Pieters, R 2000, 'Eye fixations on advertisements and memory for brands: a model and findings', Marketing science; Linthicum, vol. 19, no. 4, pp. 297-312.
The above research study investigates the eye movements during advertisements and therefore the memory of the brands.  This source highlighted that the eyes focused more on the brand then the text, and the need for visual cues to assist in remembering the brand. This source made me recognise that a less of a focus should be placed on text within my promotion video that the logo should be found throughout the video and not just thrown into the audiences face at the end. This is because the audience will be more likely to recall the product and will keep their interest. The study on eye fixations also helped me understand the importance of directing the viewers eyes towards the product/storyline to build their desire, reminding me I need to employ this technique through colours, lines and shot types.

Crocetti, E et. al. 2016, 'Identity Processes and Parent–Child and Sibling Relationships in Adolescence: A Five‐Wave Multi‐Informant Longitudinal Study', Child development, vol. 88, no. 1, pp. 210-228.
The research article studied the effect an adolescents identity has on the family and their relationship with family members. It mentions the effect their sibling relationship has on their development which therefore impacts their identity. According to the study the quality of the relationship 'was significantly related to internalizing and externalizing problem behaviours, with warmth being a protective factor and conflict a risk factor'. As a sibling myself, I know the audience desire the picturesque sibling relationship; the hugging, watching movies together, the protective sibling etc as that was what I dreamed of as a teenager. This source is useful to my promotion as it highlights the importance of growing up with the 'perfect sibling relationship' as it affects their development of who they are. Therefore, convincing them that exchanging their siblings is better for them.

Haenlein, M et. al. 2020, 'Navigating the new era of influencer marketing: how to be successful on Instagram, TikTok, & co.',
California Management Review, vol. 63, no. 1, pp. 5-25.
This final article explores TikTok; explainging approximately 40% of TikTokers are aged 10-19 which has the youngest user percentage out of all platforms. Therefore due to the young age bracket, my promotional video should be created with the intent to be on TikTok. The source goes on to highlight the pros and cons of using of social media influencers to market brands on TikTok, how to go about it and when to use micro and macro influencers. This article has helped me think about how I should design my promotional video to convince people from my young audience to become my brand influencers. It has also made me think about how I capture their attention, whether I use techniques/trends circulating on TikTok which make a fun way to capture their journey using my service or if I instead make a storyline etc.

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The target audience is identified as teenagers, particularly aged between 14-18 who are frequently annoyed or disapproving of their younger siblings.

By incorporating techniques numerous teenagers use on the app 'TikTok', I believe I will grab their attention. This in turn could create fantastic, free promotion for the Sibling Swap as TikTokers may film their journey with Sibling Swap and therefore create a trend.
This will also appear to them as it will not appear as a generic advertisement and therefore allow the use of comedy.

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Siblings are no longer permanent. If you cannot stand your siblings, through Sibling swap they can be exchanged.

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1.     A design of St Ann's College 75th birthday Rugby jumper.

2.     An importance of animal aids on mental health.

3.     The unrealism of aged actors/actresses playing the role of teenagers and the role it plays on teenagers.

4.     An adopt a family for Christmas website for those who are alone.

5.     A pockets/larger pockets in female apparel.

6.     A fictional line of modest clothing

7.     A new/struggling artist’s work.

8.     A fictional sibling swap to exchange the brothers/sisters that peeve you off.

9.     A barcode on/chip inserted in wrist to scan when entering buildings to replace COVID-19 QR code sign in.

10.   A sock/shoe coin pouch

11.   A windscreen wiper for ocular glasses

12.   A electronic outfit pairer which determines whether the selected outfit matches.

13.   A fictional portable hologram movie projector.

14.   A ocular screenshot chip to take photos with eyes.

15.   A toilet seat protector button which when pressed, provides a new clean toilet seat protector.

16.   A pair of springboard shoes which allow people to jump as high as skyscrapers.

17.   A fictional set of wings for humans.

18.   An automatic plant waterer which waters the plant depending on the soil type, variety, size of plant and sun exposure.

19.   A wall calendar that syncs to the phone calendar.

20.   A fictional small exterior fridge with a huge interior.

21.   An instant clothes dryer, folder, hanger and ironer.

22.   A phone screen protector which is unbreakable.

23.   A phone case that is decorative, a card slot and high sides to protect the screen.

24.   A paint brush that doesn’t leave streak marks or lose brussels.

25.   An awareness of Men’s mental health – its okay to talk and feel emotions.

26.   An awareness that another’s Love can be hard to spot.

27.   A fictional forever friend that never grows up.

28.   An app for tourists that shows the hidden gems of towns, cities and countries.

29.   A family photography session.

30.   A rain maker for farmers living in droughts.

31.   A fictional clothing brand for Christian apparel.

32.   A fictional massage for mothers.

33.   A makeup application by Tafe students.

34.   A fictional vanilla room scent.

35.   A fictional chocolate art business.

36.   A fictional business which sells 50’s styled clothing.

37.   A Bluetooth connection between brain and computer to download and print memories.

38.   A new fictional currency.

39.   A fictional ice-cream that is healthy but delectable.

40.   A camera which teaches beginners how to use it/get the best shot.

41.   A virtual reality headset that connects military with their families and allows physical connection.

42.   A website specifically for finding costume ideas for certain themes/group sizes etc.

43.   A paint that can be washed out of material yet is permanent on canvas.

44.   A shirt incapable of being stained.

45.   A drink as healthy as water yet light in density.

46.   A calendar app that dedicates a different colour to different genres.

47.   A new upcoming band.

48.   The importance of telling your doctor everything that’s going on; sleeping pattern, hunger etc.

49.   A fictional pair of shoes with soles and grip that never wear.

50.   A sustainable water bottle.

51.   A snack safe which has a set limit of times it can be opened throughout a day.

52.   A pair of scissors that allow the user to continue for hours without hand cramps.

53.   Awareness of alcohol abuse among university students.

54.   A website which teaches you how to do CFX makeup.

55.   A realistic simulator to practise CPR on.

56.   A portable hair stylist.

57.   An app that allows the user to take a photo of an animal and the app will identify the species.

58.   Women’s bone health.

59.   A road under the sea to drive to other countries.

60.   Pyjamas that record your sleep patterns, determines when you should sleep and whether you should nap, but is not detrimental to health.

61.   An app for background noise to drown out white noise.

62.   The importance of Mental Health First Aid training today.

63.   A charging cord which can be inserted into every device.

64.   A lanyard which takes on the weight attached so the neck does not bare any of the weight.

65.   An appliance that when hovered over stains, detects what it was and how to remove it.

66.   A news station that only reports positive news.

67.   A pair of glasses that alerts the wearer when to take a break.

68.   A whiteboard that never leaves marks or previously erased work.

69.   Communal creative suites like art rooms around university campuses.

70.   A fictional blog about 21st theme and activity ideas.

71.   A website with free and easily accessible bible studies.

72.   A pen that as it is written with, uploads it to a computer.
73.   The importance of the father figure in a child's life.
74.   A grain farming business.
75.   Body image in young women.
76.   A website for finding Christian churches located nearby when moving/on holidays and whether they are traditional, contemporary etc.
77.   A never decaying bouquet of flowers.
78.   Road Safety
79.   An household organiser business
80.   A couch with installed cupholders

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In 2020, I started studying Early Childhood Education and I was extremely excited for this course. However, as it turns out, it was not for me. Due to this, I have been afraid of being excited towards starting Film and Television, fearing that I will inevitably find the course is not for me.
Nevertheless, I am excited for this course and the skills I will learn throughout.