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Products and key markets (buyers/sellers, products and services pg 19-20)

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Products and key markets (buyers/sellers, products and services pg 19-20)

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Factors influencing demand, market segments and business locations (pg. 21-23)

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Factors influencing demand, market segments and business locations (pg. 21-23)

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Competitive landscape and Key Success Factors (pg 25-27)

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Competitive landscape and Key Success Factors (pg 25-27)

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Segmentation of market (2021)
Luxury 26.6%
Other accomodation 55.4%
F&B 12.1%
Other products & services 5.9%
TOTAL REVENUE: 5.2bn

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Top buyers:
Travel Agencies
Top Sellers:
Food (eg. meat, dairy), construction

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Services throughout hotels
- restaurants
- room services
- hotel quarantine
- conference
- physical platform to book accomodation
- valet

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Accor SA operates two primary business
segments called HotelServices and Hotel
Assets.
Hotel services focuses on franchising and management, HotelAssets focuses on hotel property that were not transferred to AccorInvest
In 2018, Accor SA sold over 60% of AccorInvest to external investors, losing its majority share.

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Must comply with local and state public heath, occupational health, safety regulations
Government planning regulations regarding the physical hotel property, which involves the provision of wheelchair access, fire safety and other planning requirements
If hotel premises offer liquor and gambling services, it must also be complied ​with laws

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Hotel Revenue / hospitality industry suffers from the effect of cover-19
In March 2021, Revenue per available room fell by 53.3% in Australia compared to 2020.
Federal Government has used some Accor hotels as quarantine hotels, limiting company revenue declines.

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The most important factors for the hotel industry are:

-Loyal customer base (return customers to help maximise room occupancy)
-Proximity to key market (good location in high tourist areas)
-skilled workforce
-clear market position (understanding the clients need so that you can best serve them)
-management of seasonal production (knowing when on and off peak are so that you can adjust)
-optimum capacity utilisation (hotels need to maximise occupancy rates to make adequate revenue per room)

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for the past 5 years 2015-2020 Hotel and Resorts industry capital remain the same which is moderate. the spending mostly for wages and capital investment such as property fixing and fitures to update the hotel management and enlarge technology

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Due to the effects of COVID-19 pandemic, Hotel and Resorts will have to rely on Domestic travelers as a short-terms support for the next years to come, while waiting for further more developments.

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Because of COVID-19 Pandemic situation and government restrictions, domestic tourist visitor nights, business tourist visitor nights, international tourist visitor nights and real household discretionary income will be decreased in 2020-21. These elements are all provided huge impacts to the hotel's demand and accommodation. Also, consumer sentiment index which can be impacted to the customers expenditures and hotel accommodation will be increased, however, this also will stay negative in 2020-21. The Australians international travel will also be fallen because of the influence of price and availability of flights.

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Still Covid-19 pandemic has had a significant negative effect on the Hotels and Resorts industy

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Still Covid-19 pandemic has had a significant negative effect on the Hotels and Resorts industy

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The depreciation of the Australian dollar has driven more Australians to travel domestically, and rising incomes from countries in the Asia-Pacific region have helped increase international travel to Australia during that period, further supporting the industry.
The Covid-19 pandemic has had a significant negative effect on the Hotels and Resorts industry.
Performance. Overall, industry revenue is expected to decline by 15.9% per annum over the five years 2020-21 to reach $5.2 billion.

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many hotels adopted multifunctional networked system, linking accounting, management information systems, payment systems, online booking system and EFTPOS facilities to increase efficiency of booking and tracking guest accommodation

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For franchised hotel operations, the Franchising Code of Conduct, which is a mandatory industry code, applies to all parties in a franchise agreement.

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Expectation and Reality due to Covid pandemic

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Expectation and Reality due to Covid pandemic

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In May 2018, Accor's acquisition of the Mantra Group significantly boosted the company's market share and is expected to increase at an annualised 7.0% over the five years through December 2021, to $746.3 million.
However because of Covid-19, travel restriction, reduced revenue and with a higher proportion of income being attributed to hotel management so revenue is not expected to reach even pre-COVID-19 levels.

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tourism activity
discretionary incomes
the price and availability of substitute accommodation
the exchange rate

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EVENT HOSPITALITY & ENTERTAINMENT LIMITED

Market Share: 3.0%
Revenue from cinemas, hotels and other investments across Australia, New Zealand and Germany

MARRIOTT INTERNATIONAL MANAGEMENT COMPANY B.V.

Market Share: 3.0%

Key brands include Marriott, Westin, Sheraton, Four Points, W Hotels, the Autograph Collection, Design Hotels and Aloft Hotels.

HILTON INTERNATIONAL AUSTRALIA PTY LIMITED

Market Share: 2.0%

Hilton hotels have been used to help returning travellers quarantine, providing some revenue to the company.

HOLIDAY INNS HOLDINGS (AUSTRALIA) PTY LIMITED

Market Share: 1.0%
Key brands include Holiday Inn, Crowne Plaza and InterContinental. Occupancy rates have fallen strongly during the COVID-19 pandemic, negatively affecting company revenue.

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Domestic leisure tourists - 54.8%
Domestic and international business travellers - 37.2%
Other visitors - 6.9%
International leisure tourists - 1.1%

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Factors influencing demand in the hotel and resort industry
- Government restrictions for travel inbound and outbound due to covd-19 have affect the flow of international and tourists travellers coming into the country
- The value of the Australian dollar has an affect as when it is high it encourages people living in Australia to go on holidays overseas as it would be at a lower cost, rather then domestically,
-Cheaper airfares will attract and encourage to travelling overseas, however strong outbound tourism can affect the domestic demand

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Most industry establishments are located in Australia's eastern seaboard states of New South Wales, Queensland and Victoria
-New South Wales has the largest share of establishments
-Queensland and Victoria are also major entry and exit points for international travel