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Bingbin Zheng (P294051),
Yu Wang (P288648),
Yiwen Liu (P285163),
Qingchen Jiang (P293037),
Charles Chen (P292834)

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In the UK, there are almost 2 million people living with sight loss. What’s more, there are more than 35,000 blind and partially sighted children aged 16 years and under in the UK. Guide Dogs is a British charitable which was founded in 1934. It helps blind and partially sighted people across the UK through and provision of guide dogs , mobility and other services. They also invest in eye disease research.

Every person and dog are unique. So matching a guide dog to an owner is a complex process. Trainers have to consider all a person's needs, including their walking speed, height and lifestyle.

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The problems we are here to solve

Despite the devastation caused by sight loss, 70% of adults receive no support within the first 12 months of diagnosis, and are likely to encounter poor education, high unemployment, depression, loneliness and financial insecurity throughout their lifetime.

The rise in the UK’s elderly population continues to impact social care. With shortages in funding, local authorities have prioritised the services they provide, leaving the third sector under great pressure to plug gaps.

Childhood sight loss is on the increase. There are around 35,000 children and young people living with a vision impairment in the UK. Some 80% of a child’s learning takes place using vision, and every day they go without support can affect their development.

Yet we know that the public does not find our charitable cause as engaging as other causes; people fail to relate to the issue and consequently we need to work much harder to build emotional connections with the public.

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We will be led by the needs of our customers and will deliver services and support tailored to their specific needs.

By introducing new services, embracing new technologies, digitising some of the ways we provide services and collaborating with other charities and organisations, we will be able to support thousands more people living with sight loss than we do today.

1. Canine services

2. In-person services

3. Online and telephone service

4. Influencing and campaigning

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Guide Dogs Children Services | 30" TV advert | Accessible version

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3.Raising funds and increasing support for the charity

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3.Raising funds and increasing support for the charity

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1.Set up donation boxes in public places, or we can organize charity performances, charity competitions, charity sales, charity exhibitions, charity auctions and charity parties about how guide dogs help blind people, also to show the training process of the dogs for the public.
2. We can raise awareness through radio, television, newspapers, the Internet and other media dissemination of the significance of fundraising which contributes to the living standard of the blind.