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¤How is the “new and improved” version any better? What is new? (Be specific)

¤Which utilities does the “new and improved” product address? (Be specific, remember there are 5) You need to address all 5 utilities. (Form, Time, Possession, Information, Place)

¤Why do you think the company modified the product the way they did? Explain.

¤Is the target market the same for the new and improved product? How can you tell? Who is the target market? Be specific (3 demographics, 2 psychographics)

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Microsoft advertised the Xbox one via television or websites

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Having the xbox one available in stores such as Gamestop is very valuable to professional gamers

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To a professional gamer having the latest gaming tools is very valuable to their careers

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The PS4 came out November 15, 2013. So, Microsoft needed to release the Xbox One to keep their customers happy

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The Xbox one is less bulky than the first gen Xbox

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Utilities:

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NEW AND IMPROVED

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OLD