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Based on the acclaimed best seller by Nicholas Sparks and directed by Nick Cassavetes ("John Q")," The Notebook" is a sweeping love story starring Academy Award nominees James Garner, Gena Rowlands and Joan Allen opposite newcomers Ryan Gosling ("Murder by Numbers") and Rachel McAdams. As a man (Garner) reads from a faded notebook to the woman (Rowlands) he regularly visits at a nursing home, his words bring to life the story of a young couple (Gosling and McAdams) who are separated by World War II, then passionately reunited 14 years later after their lives have taken different paths.

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The trailer from the 2004 film The Notebook begins with an MPAA audience green screen which tells the audience what age the film has been rated and that the trailer is suitable for that age group. The logo of the production company that produced the film is then shown and a fade transition is used to allow the frames to merge smoothly. This transition is used throughout the trailer as it is smooth and seamless and fits in well with the relaxing classical music in the background. The editing fits in well with the background music whilst still being quick. This is done by using short clips from the film and editing them together to the pace of the music. Key scenes from the movie have been used to give the audience a small snippet of the film without telling the whole story-line. Towards the end of the trailer, a character asks another 'Who did she choose?', this question is not answered in the trailer to leave the audience asking themselves the same question. The purpose of this is to intrigue the audience and make them want to find out the answer and see the film. In the scenes from the trailer, a variety of shot types and mise-en-scene is used to maintain visual interest and give the audience information about the film. There is a narrator throughout the whole clip who explains the key parts to the story in a way that gives the audience an understanding whilst still keeping the mystery. As well as this, there is background music and dialogue used throughout the clip. This mixture of diegetic and non-diegetic sound is common in movie trailers. Very short clips of dialogue are used in the trailer and in some the background music drops out to add emphasis on certain points. This is known as the turn-line. At the beginning of the clip, the two main characters are introduced to the audience and at the end of the trailer their names are repeated when the rest of the main cast is introduced. At the very end of the trailer is the title of the film along with some more institutional details and a vague release date. Although there is no specific date given, the words 'coming soon' are given to let the audience know that the film will be released shortly. One intertitle has been used in the trailer saying 'from the best-selling novel by Nicholas Sparks'. This intertitle is in sync with the narrator who says the same thing at the same time. A rise is used in the second half of the trailer when one of the main characters is faced with a decision between two people. The music gets louder and more dramatic which creates a build up to the climax of the trailer.

Hits have not been used in this trailer as they would not match the background music that is used throughout the whole trailer. There is also no main joke in the trailer or directly after the title due to the fact that the title is one of the last things shown in the video. A joke or scare used directly after the title is known as the button.

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Film title

Use of the MPAA audience green screen

Institutional details with logos of production and distribution companies

The use of inter-titles to create meaning

Certification/ age classification details

Release date

Actors' names

Short takes

Quick paced edits

Transitions

Variety of mise-en-scene

Editing to the pace & tempo of the music

A variety of shot sizes/ types, angles and movements.  This maintains visual interest and avoids repetition of the traditional default of a mid-shot

Diegetic and non-diegetic sound, including dialogue, soundtrack/ score and voiceovers

Drama, suspense, action and use of key movie scenes to build interest for an audience

The turn line. That moment in a trailer where the music drops out for a single line of dialogue. This creates a dramatic moment of emphasis for an audience.

The rise.  The big dramatic crescendo that builds to the climax of the trailer.

Hits.  The pounding dramatic drum booms that are evident in so many trailers and contribute to the sense of drama.

The button.  The jump scare or the joke, (dependant upon genre) that comes directly after the main title reveal.

Introduction to the main characters

Enigma narrative.  Holding back on the turns and twists of the plot but giving the audience just enough of a flavour of expectation

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The trailer from Grease The Musical opens with the well-known clip from the film company Paramount Pictures. This is often done in movie trailers because if the production or distribution company is well-known then viewers will know that it is by a reliable and recognised company. The trailer then goes straight into introducing the characters of the film. This has been done because they are well-known actors and will instantly attract an audience. Audiences also want to know who will be starring in the film that they are interested in. Some information is given about the actors who play the main characters to ensure that the audience knows them and what they have done in the past. Then as with most trailers, the film title and logo is shown. There is background music playing throughout the clip that gives an upbeat atmosphere to the trailer that gets the audience in an energetic and excitable mood to see the film. The music is suited to the genre and time of the film and is in sync with the editing of the clips and what is happening in them. The editing of the film is fast-paced to match the tempo of the background music and make the transitions smooth and exciting. There is also a small amount of dialogue in the clip to ensure that there is a mixture of diegetic and non-diegetic sound. There are quite a few turn-lines in the trailer where the music cuts out to allow the audience to hear a short amount of dialogue. Quite often, this dialogue is a joke or a punch line which will give the audience an insight into the genre of the film and to make them want to see the film. As with all films and trailers, a variety of shots has been used to maintain visual interest and avoid the repetition of the traditional default of a mid-shot. The mise-en-scene in the trailer tells the audience when the film is set and helps establish the characters. For example, the T-Birds wear their infamous leather jackets and the Pink Ladies wear their infamous pink bomber jackets. These costumes are now very well known because of the way they are shown. The costumes also help dictate who is who in the film. Although there are short clips of the characters, the audience sees that the young characters, like the students, wear certain costumes that are different to those of the older characters, like the teachers. A trailer is made up of short, key scenes from the film that may interest an intended audience and entice the into seeing the film. This trailer uses key scenes that are funny, exciting, fast-moving and relatable to the genre and intended audience of the film. The scenes give the audience a snippet of what they should expect from the film without giving away the twists and turns of the plot. This is known as enigma narrative.

The trailer contains many of the typical conventions of a film trailer, however there are some conventions that are not seen. One important convention that is missed in this trailer is the release date and age classification of the movie. These two things are very important as they give the audience key information about who can see the film and when it is available. Another key convention that is not included in the Grease official trailer is the MPAA audience green screen. This screen is shown at the beginning of a trailer to inform the audiences that the following clip is approved for a certain audience. The button is also not shown directly after the title screen. Although there are jokes in the trailer, they are embedded into the video and random points. Hits (dramatic drum booms commonly used to add drama to the trailer) are not used as the genre of the film is musical/comedy. Another convention missed due to the genre of the film of the film is the rise. This is the big, dramatic crescendo that builds to the climax of the trailer. This has not been included because it would not be appropriate for the genre of the film and wouldn't fit in with the trailer.

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Grease Cast Then & Now Olivia Newton-John

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Film poster conventions by Hannah Fletcher

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