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At the end of the play he knows that he has lost his chances at being knited and the companys merging together however he still has not learnt the lesson of the play. He still can not accept responsibility for his part in Eva's death

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He also wants to protect his reputation. As the inspector continues to win the battle Birling gets even more selfish by worrying what the press will do. He also accuses Sheila of disloyalty in Act 3 and wants to hide the fact that ric stole money from the company.

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He wants to protect his company very much. he belives when he fires EVA he did nothing wrong he only did it for his business

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He belives that socialist ideas are stupid and a man must make his own way in life.

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He is stupidly SELFISH

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He belives in capitilism

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He is also very optimistic about the future he says that there will be no war. however we know there will be a war so this is irony. It also makes us doubt judgement.

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He claims at the party of the engagment party is one of his happies nights of his life because sheila will be happy and Birlings company will merge with Crofts limited

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He is also proud as he is likely to be knighted and this would move him up in the social rankings.

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He is aware that there is people above him for example Gerald Crofts dad he shows this by showing off about the port "it's the same port your father gets.'

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He boasts about his achievements and try's to impress the inspector and fails

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Birling is abnoxious and ironic. He is described as being in his mid 50's and is very proud how he worked his way up in the world.