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A good site with information on posting times for Facebook.

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When is the best time to post on social media?

Whenever your audience is most likely to see and engage with your great content. A well-timed post can lead to more likes, comments, shares, and click-throughs.

In this guide, we'll tell you the best times to post-according to Hootsuite data. Our findings are based on years of testing on our own channels, as well as an analysis of over 400 million posts from Hootsuite users. We'll also teach you how to use the data to inform your own publishing schedule.

Table of contents

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

The best time to post on Instagram

When people scroll through Instagram, they almost always do so on a mobile device. Does this mean off-work hours work best? After posting over 1,000 photos and videos throughout the day and night, the Hootsuite social marketing team found that...

The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.

"There's no doubt our community scrolls through Instagram during their lunch hour," Hootsuite social media team lead Amanda Wood explains. "We find that time also works best on the weekends, but since we are a B2B [business-to-business] brand, our Instagram strategy is weekday-focused."

Instagram moved away from the reverse-chronological feed, but timing is still important. Instagram explains on their blog that posts are ordered "based on the likelihood you'll be interested in the content, your relationship with the person posting and the timeliness of the post." (Emphasis ours.)

To find the best posting schedule on Instagram, our own social team considered our audience and what their typical day looks like. Do they check Instagram as soon as they get up? On their way to work? At work?

We used those considerations to begin testing blocks of time and tracking when we received the most engagement.

Your results will likely be different-especially if your relationship with the audience is more business-to-consumer (B2C). In that case, you should test off-work hours like 7 p.m. during the week and various times throughout the weekend.

Finding the best time to post on Instagram-or any social network for that matter-is about knowing your audience, testing different times, and measuring results.

More on that later.

The best time to post on Facebook

Pew Research found that 71 percent of Facebook users visit the site every day-more than any other social network. People login from both their desktop and mobile devices (at work, home, and elsewhere), but mobile use is increasing. In fact, at least a quarter of Facebook users in 14 markets around the world are mobile-only users.

The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday.

And on the weekends from 12 p.m. to 1 p.m.

Despite the complex News Feed algorithm, our social team discovered those publishing times often see a higher number of likes, comments, shares, and click-throughs.

"For us, Tuesdays are a bit behind other weekdays in terms of Facebook engagement," Wood explains. "But 12 p.m. to 3 p.m. is still the most effective window on that day."

We see lower engagement on the weekends, but there is often a spike in click-throughs for posts published between 12 p.m. and 1 p.m. on Saturday and Sunday.

There are a number of other studies out there that report Thursdays and Fridays from 1 p.m. to 3 p.m. work well. And we see similar results for many industries in our analysis of Hootsuite userdata.

As always, you should test and track results for yourself. Use engagement data from Facebook Page Insights or other measurement tools such as Hootsuite Analytics to determine what works best for you.

Best time to post on Twitter

A lot of people use Twitter like a sort of digital newspaper, scrolling through content on their downtime or when they sneak in a break at work. With that in mind, we analyzed nearly 60,000 tweets from the @Hootsuite twitter handle and found that...

The best time to post on Twitter is at 3 p.m. Monday to Friday.

"For us as a B2B organization, the best times to tweet are between 12 p.m. and 3 p.m. on weekdays, with the highest amount of clicks and retweets occurring at 3 p.m.," explains Wood.

But again, this will differ depending on your audience, location, and content strategy.

If you're a business-to-consumer (B2C) brand, you may find that tweeting when your followers aren't working-before 9 a.m., at noon, and after 5 p.m. during the week-is best.

Looking at an aggregate of Hootsuite userdata shows us the most popular days to post on Twitter are Monday to Friday, and the most popular times to post fall between 9 a.m. and 4 p.m.

But those insights aren't industry-specific. If we focus on consumer staples, for example, we see that 58 percent of all tweets are sent during working hours.

Use the data as a starting point, test different posting schedules, and compare results.

The best time to post on LinkedIn

LinkedIn is a professional network, so posting during working hours makes sense. That said, 57 percent of all LinkedIn traffic comes via mobile. Like Facebook and Instagram, LinkedIn's algorithm is designed to show you the most relevant content. Here's what the Hootsuite social team has learned about LinkedIn publishing.

The best times to post on Linkedin are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. Monday to Thursday.

"The Hootsuite social team posts on the 45-minute mark because most brands are posting on the hour," Wood says.

And that brings up an interesting point. When you hear about the best or most popular time to post, we recommend you test and measure the results against a wildly different schedule.

Think your audience only engages with your content on the weekends when they are at home relaxing? Try workday hours. The results may surprise you.

And yes, maybe a larger share of your audience is online over the weekend, but are all your competitors flooding those times with content? You might benefit from posting off peak hours when competition is low.

Our own social media team explores what the phrase "best time to post" means to them in this episode of the Hootsuite podcast. Listen now.

How to find the best time to post on social media

Know your audience

How old are they? Where do they live? What's their commute like? What do they do for work? What are their challenges and pain points? What social networks do they use? Do they scroll through their feeds on a phone or computer?

Those are the types of questions you need to answer to figure out the best publishing schedule. Our guide to creating audience/customer personas will walk you through each step of this important exercise.

Use the same content to test different times

Like any good experiment, you need consistency to accurately measure results. When testing times, use the same or similar content. That way a less than engaging post shared at a high-traffic time won't skew the results.

Consider location

If you're based in the PST time zone and have followers in the EST and GMT time zones you might find posting at 8 a.m. PST works best because it hits the workday in both other regions.

If you have a global social media you could create different social media handles for different regions. Or, simply schedule content throughout the day and night for 24-hour engagement.

The point is location matters. If 6 p.m. on Thursdays is a good time to post for retail brands, that's 6 p.m. for the target customer, not necessarily the brand.

Use the right tools

Obviously we're partial to Hootsuite. From a single dashboard you can post to all of your social channels and use built-in analytics to see which times yield the best results. Once you have that information you can schedule all yours posts during those periods.

Hootsuite also has a feature that will automatically schedule your content based on optimal engagement times. You can use AutoSchedule from both the dashboard and the Hootlet Chrome extension.

Keep an eye on the competition

When do your competitors get a high amount of likes, shares, retweets, reactions, and comments?

Test those times as well as an opposing schedule. Do you also get more engagement at noon on weekdays? Or do you see a boost on the weekend when your competitors are quiet? The question here is whether you should follow suit, or zig when they zag.

You should also take note of what the leaders in your industry are doing. If you're representing a smaller company, look to larger organizations with sophisticated social strategies. Chances are they've had the time and resources to optimize their publishing schedules. But remember that it's different for every business and audience. Take your cues from the leaders, but always run tests to optimize for your own audience.

Continue to test and optimize

Don't get complacent. Find the times that work best for you, but never stop testing. Audience habits-and network algorithms-change.

Be sure to create social media reports to track when you get the most engagement for each posting time. And determine how often you'll rerun experiments on your social channels.
Now that you know how to find the best time to post, use Hootsuite to easily run tests, measure results, and schedule your content for optimal engagement. Get Started

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The Best Time to Post on Instagram, Facebook, Twitter, and LinkedIn

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When is the best time to post on social media? Whenever your audience is most likely to see and engage with your great content. A well-timed post can lead to more likes, comments, shares, and click-throughs. In this guide, we'll tell you the best times to post-according to Hootsuite data.

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I have created a posting plan for social media based on a week using Facebook, Instagram and Twitter. Posts are assuming the program is running. This is done with a general 25-50 year old demographic in mind (working, family) based around research suggesting post times and frequencies suggested for maximum efficiency.

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Displaying the Art: “Cultural Festival”

Throughout Australia, supported by the Australian Government are various cultural festivals. Each major city has an annual festival, with a visual arts and crafts subsection, but along with this are the smaller towns, such as Townsville Cultural Festival held this year on 17-21 August. These smaller venues would be an ideal situation to begin showcasing the art developed and produced by the local underprivileged artists in each specific area. For example, when the Cart visits northern Queensland the art would be showcased annually in the cultural festivals.

http://www.australia.gov.au/about-australia/australian-story/festivals-in-australia

http://www.culturalfest.org/ Accessed 14 August 2016

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Social Media Posting Schedule Suggestion - Nicole

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Social Media Posting Schedule Suggestion - Nicole

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http://blogs.constantcontact.com/social-media-posting-schedule/

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Literacy tutor Simon Phillips delivers many varied sessions to the homeless of London, his aim to improve literacy and numeracy, to give people a better chance. He initially does this by allowing the homeless learners a different avenue for success, painting, drawing, learning a musical instrument, something that will succeed. This, he says is the key, someone who has been failed by the education system, someone who has been failed by conventional society, needs to succeed. If you succeed once, then your self-esteem improves, your willingness to try the next phase and so on.

https://www.theguardian.com/social-care-network/2014/aug/22/literacy-tutor-homelessness-skills-reading   Accessed 11 August 2016

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There are many ideas formulating for various ways the carts can be utilised.  Jane, as a teacher understands the needs to 'teach' as well as encourage our budding artists to use this vehicle to its fullest potential.  Without the guidance of a teacher to lure our artists out of their fear, apathy or whatever negative feelings they may have towards using this facility, then the cart could be an abject failure.

Creating a space for an artist to work in is a wonderful thing, but to have the assistance of teacher to draw those hidden talents out is a creative must.

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Disabled artist uses mouth to paint.
https://www.youtube.com/watch?v=eXtWUfuRi1w

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Helps improve the lives of people with disabilities and their issues with self-esteem through nurturing their creativeness in art and by exhibiting and selling these artworks..
http://www.soda-national.org.uk/

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slot88 resmi are per game of chance, enjoyed by millions consumers around society. Online slots require no skill, are plenty of fun, and finding the potential to develop a lot of income (especially a person don’t hit the jackpot). It’s no wonder that online slot machines are so popular! Would you like to raise your chances of winning big with online slots? Next, i recommend following these suggestions.

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A non-for-profit organisation which assist and fosters intellectually disabled artists.
http://www.artsproject.org.au/content/about-us

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Arts Project Australia respectfully acknowledges the Wurundjeri people of the Kulin Nation, the traditional custodians of the land on which we meet, exhibit and create art.

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A compilation of biographical artworks by disabled artists,. These artists use their hands, mouths and feet.
http://www.webdesignerdepot.com/2010/03/the-amazing-art-of-disabled-artists/

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Some of the best artists deal with disabilities in their everyday lives that the rest of us can't even imagine living with, and use art to communicate with the world. The results are often stunning.

We've collected biographies and sample pieces from outstanding disabled artists, both famous and lesser-known.

The artists below paint with their hands, their mouths and their feet.

Many are blind or suffer from mental disabilities, yet they produce some of the most beautiful and intricate artwork that you can imagine.

Their achievements are arguably epic in the face of the adversity that they face.

We hope that the artists in this post inspire your designs and make you look at adversity in any field as a surmountable obstacle.

Stephen Wiltshire

Disability: Autistic Savant

Wiltshire was born in 1974 in London to West Indian parents. He is an autistic savant and world famous architectural artist. He learned to speak at the age of nine, and at the age of ten began drawing detailed sketches of London landmarks. While he has created many prodigious works of art, his most recent was a eighteen foot wide panoramic landscape of the skyline of New York City, after only viewing it once during a twenty minute helicopter ride.

Maria Iliou

Disability: Autistic

Maria Iliou is a Greek artist with autism spectrum disorder. She lives in Long Island, New York, and is an advocate for the rights of people with autism.

Joseph Cartin

Disability: Bipolar

Cartin is from Brooklyn and actively lives with bipolar disorder. He has been active in the Mental Health Consumer Movement since 1990 and considers himself a "psychiatric survivor". He has won numerous art competitions and does corporate design work in addition to his art.

Peter Longstaff

Disability: Missing Both Arms

Peter is a foot painter. He creates all of his artwork using just his feet, having no arms. Peter's disability stemmed from the drug thalidomide, which was prescribed for morning sickness until it was discovered that it caused deformities fetuses. After living most of his life without arms, Peter considers his right foot to be like the right hand of most people, using it dexterously to open doors and perform many other everyday tasks.

Willow Bascom

Disability: Lupus

Willow grew up in Saudi Arabia and Panama, where her father was a pilot on sea vessels. Her early introduction to varying cultures made her a huge fan of tribal art. Later in life she was struck with lupus, and started drawing when it went into remission.

Alice Schonfield

Disability: Diminished capacity through multiple strokes

Although Alice Schonfeld is most known for her sculpting work primarily in Italian marble, she is also regarded as an inspirational figure for the disabled community. She has shown a considerable tenacity to work through debilitating illnesses and has done a lot to promote awareness of disable artists. She resides in California.

Keith Salmon

Disability: Visually Impaired

Keith is a blind fine artist and avid mountain climber. He has climbed over a hundred Munros (a type of Scottish mountain), one of which can be seen in the first painting below. In 2009 he won the Jolomo award for Scottish landscape painting.

Lisa Fittipaldi

Disability: Visually Impaired

Lisa not only learned to paint after losing her sight, she wrote a book about it. Her inspiring use of color and her ability to tell which color she is using just by feeling the texture of the paint are just two remarkable facets of her story.

Matt Sesow

Disability: Missing a hand

Just six years after losing his hand as a child in an accident in which a crashed plane severed his arm and took away his dominant hand, Sesow played for the US team in the disabled Olympics in England. While working at IBM as a software engineer, he began painting scenes in oils that were influenced by his traumatic injury.

Michael Monaco

Disability: Quadriplegic

Michael Monaco is a quadriplegic who paints with his mouth. His work has been featured in global exhibitions and he is a member of the Mouth and Foot Painters Association.

Simon Mark Smith

Disability: No lower arms or right foot

Simon has no lower arms or right foot. In addition to his still paintings, he teaches digital photography and writes poetry and prose. He is also a web designer.

Dennis Francesconi

Disability: Paralysis

Francesconi is a mouth painter that excels at adding a high level of detail in his works, especially considering his method of painting them. He has participated in over 75 exhibitions around the world.

A. Erich Stegmann

Disability: Loss of arm use through polio

The first President of the Association of Mouth and Foot Painting Artists of the World, Stegmann lost the use of both arms and hands from polio at the age of two. A prominent mouth painter, he formed the association around 1953 and was voted president for life. The association continues to be home to hundreds of Mouth and Foot painters globally.

Richard Wawro

Richard Wawro was a prominent and prolific autistic savant artist from the United Kingdom. He began drawing at the age of three, and immediately covered the chalkboard with a number of detailed images.

Jessy Park

Disability: Autism

Jessica Park is an autistic artist from Massachusetts. She starts with a sketch of the scene and may refer back to a photograph for more detail later. Her mother wrote a memoir about Jessy's story.

Ping Lian Yeak

Disability: Autistic Savant

Ping Lian is an autistic savant who has been producing amazing art since his childhood. He is now fifteen. More of his amazing art may be viewed at his website.

Christophe Pillault

Disability: Autistic Savant

This French autistic savant artist was born in Iran. He is unable to speak, walk or feed himself, but he produces paintings of flowing, beautiful figures. His art has been exhibited globally.

George Widener

Disability: Autistic Savant

Widener is a famous autistic savant artist whose works are exhibited in museums and galleries nationwide. He not only creates intricate works of art; he is also able to make complex calculations in an instant.

Gilles Trehin

Disability: Autistic Savant

The city of Urville exists solely in the mind of this French autistic savant artist. His elaborate sketches of the city are executed in intricate detail. He has published a book with over 300 detailed sketches of his fabled city.

Amanda LaMunyon

Disability: Asperger's Syndrome

LaMunyon is a talented child artist that began painting when she was only seven. She is now twelve. In kindergarten, instead of cutting out letters to illustrate her alphabet, she drew her own.

Resources
Compiled exclusively for WDD by Angela West. Do you have a favorite artist who is living with a disability? Please include a link to their works in our comment section.

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Some of the best artists deal with disabilities in their everyday lives that the rest of us can't even imagine living with, and use art to communicate with the world. The results are often stunning. We've collected biographies and sample pieces from outstanding disabled artists, both famous and lesser-known.

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Lee Godie - A homeless Artist, supporting herself by selling her paintings.
http://www.huffingtonpost.com.au/entry/lee-godie-self-portraits_us_5669d6ede4b080eddf577c20

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Discipline: Librarianship.

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Mouth & Foot Painting Artists is about helping these artists sell their artworks in the form of books, calendars and cards.
http://mfpa.com.au/about/

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Anyone who has lost the use of their hands and paints by holding the brush in their mouth or with their feet, regardless of race, creed or colour can join MFPA.

The Association has three qualifying levels: Student Member; Associated Member and Full Member. The majority of artists are typically admitted as student members. Students are provided with a grant to pay for tuition, art materials, etc. To maintain consistently high standards, students' work is periodically reviewed by a panel of assessors until they achieve a standard which enables them to be accepted as full members.

The panel of assessors includes the serving MFPA President or his/her appointed delegate and two eminent and recognized able-bodied artists. When approved, the managing board can admit the new member/student, subject to ratification by the members at the next delegates' convention.
THE ASSOCIATION IS CONSTANTLY SEEKING PROMISING NEW TALENT AMONG THE DISABLED WHO, PERHAPS, FIRST TAKE UP PAINTING AS A FORM OF THERAPY.AUSTRALIAN ARTISTS FOSTER LINKS WITH EDUCATION AND TRAINING ESTABLISHMENTS FOR DISABLED PEOPLE.
In Australia, many MFPA artists give talks and demonstrations to schools and other interested groups, offering a better understanding of the work being done by the Association and the outstanding possibilities available to the disabled given the opportunity.

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Anyone who has lost the use of their hands and paints by holding the brush in their mouth or with their feet, regardless of race, creed or colour can join MFPA. The Association has three qualifying levels: Student Member; Associated Member and Full Member. The majority of artists are typically admitted as student members.

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Real Art (Jane Holmes)

The Art shown below are examples of self portraits created by  two 15 year old boys with learning difficulties, both sculptures show a sense of self awareness and creativity that the boys don't normally achieve. They are also a good example of completed work, again not something the boys often achieve (Sculptures kindly shown by permission of Thuringowa State High School QLD)

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Special Needs (Jane Holmes)

To start any session with special needs children and adults it is important to ascertain skill levels, the simplest and quickest way to achieve this is through an abstract project, which will allow for individual plans to be written. The reasoning behind an abstract painting/drawing is allow to judge how the person is able to draw lines, use colour, hold and use a brush and pencil. It also allows for decisions to be made regarding personal independence, whether some assistance is needed or one on one assistance is required. It will also show whether the ‘client’ has any tactile aversion which would also change the course of the planning.

The next step would be to choose a project that will allow for a range of abilities. A ‘self-portrait’ project has a range of levels that can be considered, paper collages for tactile aversion, pen/pencil/paint allows also for  full range of abilities, along with the use of a modelling medium (clay if facilities allow) which supports people who enjoy tactile engagement. The basis of a ‘self-portrait’ project is that it allows for self-expression, there will be a large sense of personal achievement and it achieves a level of life enrichment and self-awareness.

http://artshoptherapy.com/blog/posts/tips-for-teaching-art-to-a-group-of-special-needs-students/
Accessed 6 Aug 16

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Real Art (Jane Holmes)

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Real Art (Jane Holmes)
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A Sample Brochure (Jane Holmes)

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For each session delivered in the cart there needs to be a plan, without a plan the sessions are unfocused, directionless and do not have much success. A plan needs to have an exact direction with a clear outcome, but it needs to be flexible, so it can be altered if and where necessary. The planning 'provides direction towards the attainment of selected goals' the goals of course altered and selected to be appropriate for the end user, or the client.
(Rhalmi M 2009) http://www.myenglishpages.com/blog/why-do-teachers-need-lesson-plans/  Accessed 6 August 2016

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Personal Story, Blog Post, Gallery

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Carts For The Arts is a developing community project working toward creating functional mobile art studios which can be taken into the wider community. The aim is for these carts to provide access to art materials and workshops to disadvantaged communities, homeless, disabled individuals and remote access communities. We believe art is should be experienced by everyone and holds many benefits both psychological and physical. Art work is available to purchase online and will be on display with the carts and through organised gallery events. Donations can be made online and we are always looking for businesses to sponsor us financially or donate art supplies for our ongoing needs in return for advertising space on our carts.

Our community hall projects will still be running while we continue to set up the carts! Volunteers are always welcome! Please follow us on Facebook and Twitter for up to date information on our progress and share with your friends!

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Carts For The Arts is a developing community project working toward creating functional mobile art studios which can be taken into the wider community. The aim is for these carts to provide access to...

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A great little guide to Facebook Remarketing

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My beautiful mother, who is "technologically challenged," told me about the Cole Haan boots she found online that followed her around the internet. "It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it must've been fate," she said.

I didn't have the heart to tell her that it was not fate, it was remarketing. We've all been victim to the power of remarketing. In fact, I'm often prey even though I'm fully aware what these sneaky advertisers are up to.

What is Remarketing?

For those of you unfamiliar, remarketing works by following your leads around the web with related offers. When a user visits your website they are "cookied" or tagged. To remarket to these visitors, a code is placed on the page that the user visits, which then triggers your ads to follow that cookied user around the web, whether that be on a social media site or on various websites across the internet. So when you see ads on the sidebars or top banners of other sites of the new dining set you just browsed on Pottery Barn, this isn't a coincidence or "fate," it's remarketing.

Remarketing comes in many shapes and sizes. For instance, Google Ads (formerly known as Google AdWords), allows advertisers to remarket through their platform by creating remarketing lists with a set of rules. You can targeted all website visitors or you can target visitors who came to a specific page on your website or completed a specific action. Then Google will trigger your ads to show to the same visitors on websites across the Google Display Network.

What is Facebook Remarketing?

Facebook remarketing works similar to Google Ads remarketing, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook. Facebook also more commonly refers to remarketing as "Custom Audiences." The concept is the same: someone visits your site or interacts with your brand, they're tagged with a code you implement to track them, and then while they're scrolling through their Facebook feed your ad pops up to remind them what they're missing.

But there are actually a few different flavors of Facebook remarketing, including customer lists, website traffic, and app activity.

Customer List

Perhaps one the most powerful tools Facebook has to offer is the ability to serve personalized ads to a list of contacts you've already acquired. With customer lists, Facebook ads becomes more like email marketing by targeting specific people with personalized messages. Whether it be email addresses, phone numbers, or even Facebook user IDs, you can pull a list of contacts from your CRM or wherever your customer data is stored, upload it directly to Facebook, and target people with ads that are relevant to where they are within your sales funnel.

Website Traffic

This is the flavor of remarketing that you're likely most familiar with, which will serve ads to people who have visited your site within a set time frame. Once you've placed a Facebook pixel on all pages of your site, you can set up specific audiences with filters based on pages they've visited. For instance, if you sell running gear, but you want your Facebook ads to target people searching for sneakers, then you can set up an audience that shows ads to just people who have visited pages with the keyword "sneakers" in the URL.

App Activity

Finally you can target based on app activity. If you have an established app this is typically a good option, and there are multiple ways to show relevant ads to the right people based on user behavior. For instance when someone abandons a shopping cart within your app you could target them with the same product and special discount code. You can reach people who have recently opened your app, recently completed a purchase (to upsell), or achieved a certain level in a game.

Why Should I Remarket on Facebook?

Why wouldn't you?

"Remarketing is life," said WordStream founder Larry Kim when I asked him his thoughts on it. "Your lowest hanging fruit can be converted by using Facebook's custom audiences and site visitor remarketing tactics. It's ridiculously awesome and you'd be stupid to ignore it."

Still not convinced? With Facebook's active monthly user base larger than China's population, and 22 billion ad clicks per year, the opportunities to gain more business through Facebook ads are endless, and what better way to start than with familiar faces?

Just think about it like the dating pool. You'd be more comfortable going on a second date with someone you've already had a pleasant evening with, rather than a blind date which is much more intimidating and the chances of flaking are higher. The same goes for advertising. If someone has already visited your site, downloaded your e-book, or engaged with your app, the chances of them interacting with your ad and purchasing from your brand are much higher than if they saw your brand for the first time on Facebook. In fact, Facebook remarketing ads get 3X the engagement then regular Facebook ads!

Regardless, you should be advertising on Facebook, which makes remarketing on Facebook a no-brainer.

How Do I Get Started with Facebook Remarketing?

To get started with remarketing log into your Facebook Ads Manager account, select the "Tools" dropdown and select "Audiences."

Then select "Create Audience" and "Custom Audience."

On the next screen you can chose which type of remarketing list you want to create from the three I explained above: Customer List, Website Traffic, or App Activity.

Customer List

To import a customer list you can do so by either copying and pasting your customer list or uploading a file that contains emails, phone numbers, and/or Facebook user IDs (or mobile advertiser IDs). Facebook also has an integration with MailChimp if you chose to upload your list through the email server.

Website Traffic

Before targeting website traffic you need to create and install your Facebook pixel on all pages on your website (NOTE: if you installed a custom audience pixel in the past you can bypass this step). This is a one-time step since each ad account is only allowed (and only needs) one pixel to remarket to visitors. To do so...

Go back to the "Tools" dropdown at the top of the page

Select "Pixels"

Select "Create a Pixel"

Name and create your pixel

If you're not in charge of placing code on your site reach out to your webmaster or developer and have them place the pixel between the <head> tags on every page of your website. The pixel won't start remarketing until you've create an audience tied to an ad campaign.

Now return to the "Create a Custom Audience" screen and select "Website Traffic." On this page you can decide the parameters the site visitor must meet in order to get remarketed to. For instance, anyone who visited your site or just people who visited pages that contain the word "shoes" in the URL. Name your audience (for instance: "Shoe Shoppers," "All Visitors," "Visited Lead Gen Pages"), and create it!

Once you have your custom audiences set up you'll need to either apply them to ad sets you've already created or create new ad sets that you tie to your customer audience(s). If you're unfamiliar with the campaign, ad set, and ad creation process, refer to this guide.

5 Facebook Remarketing Best Practices

Now that you understand the value of Facebook remarketing and how to set it up, it's important to ensure you're doing it better than your competition. Follow these five best practices to run conversion-worthy Facebook remarketing campaigns.

#1: Buy Followers with Remarketing Lists

Are you looking to grow your page likes? Whether it be metrics you're trying to hit to please your boss or providing legitimacy behind your brand on social, it's always great to have high follower numbers, but growing these organically can be challenging. Luckily, Facebook allows you to run paid campaigns with the main goal of getting page promoters (see image below).

However, Larry advises that you should never buy followers unless it's through remarketing! Why? Because you want to reach your "super-fans" to get the highest engagement rates possible, which will lead to higher relevance scores, cheaper clicks, and more organic visibility.

If you are an Google Ads advertiser then you're likely aware of how Quality Score affects your ad rank and the price you pay per click. Facebook has a similar metric called relevance score, which dictates how much you pay and how often your ads are shown to your target audience. The main influencer of relevance score is engagement rates, which are likely to be much higher if you're showing your ads to Facebook brand loyalists.

You wouldn't want a bunch of grumpy people who hate turkey to attend your Thanksgiving feast, right? The same goes for Facebook page likes. You want your Facebook fans to be brand ambassadors who are likely to engage with your content so that every post has a high relevance score, leading to cheaper clicks and more visibility. The best way to do this is to promote your page to people who are already familiar with your brand via remarketing!

Then there's the added bonus of organic visibility. If one of your Facebook fans also "likes" your page posts, then that post is likely to show up to the users Facebook network of friends, leading to the potential to gain free likes and followers from this organic visibility.

#2: Remarket to People Who Have Already Liked Your Page

Now that you have the followers, you need to ensure they see and interact with your posts. Take tip #1 a step further by remarketing your boosted posts to your Facebook followers. This is a full-proof method because these people have not only already interacted with your brand, but they've interacted with your brand on the same platform you're remarketing with, Facebook. If a user has taken the action of liking your page, then it's clear they've embraced some level of brand loyalty, and the chances of them engaging with your posts are much higher. This again leads to higher relevance scores and organic reach.

#3: Layer Your Custom Audiences with Facebook's Targeting Options

The level of granularity you can achieve with Facebook targeting options is absolutely mind-blowing. From targeting different variations of mom personas to the Prime Minister of Spain, if you know your audience well, you'll have no trouble finding them. While it's important to not get too granular and limit your reach, it's even more important to not stretch your budget across an oversized arena of Facebookers since this will actually limit your visibility and lead to lower relevance scores (and less profitability).

Let's say your remarketing audience is bordering on the larger side. Perhaps you've uploaded a list of 1,000+ contacts, but you only have $150 to spend. Rather than sprinkling a dollar here and there, you'll be more effective if you combine this list with demographic targeting to hone in on the most in-market, ready-to-buy audience.

It's all about finding the right balance between budget and audience size, but experimenting with layering targeting options on top of your custom audiences will likely increase your relevancy and allocate your budget to an audience that is more likely to convert.

#4: Think Strategically About Your Goal When Setting Time Frames & Creating Ad Schedules

Advertisers need to be cautious about fatiguing their remarketing audiences, but at the same time if buying cycles are longer or special offers are limited they need to be more aggressive. The life of a Facebook ad is typically short-lived, but rather then running your ad continuously until the budget runs out think about the goal of your ad. Are you running a Black Friday, limited-time discount on dining room sets? Then run the ad aggressively for the time of the sale, without frequency caps, to a remarketing list that looked at the one of your dining set landing pages, but didn't convert. If you're trying to simply promote your page to site visitors, this might be an on-going ad set, where you change the copy and imagery from time to time to keep your ads fresh.

Similar to Google Ads you can also set up ad schedules to run your ads on specific days of the week and hours of the day rather then 24/7 all week long. If you're a SaaS company and notice higher traffic and conversion volume Monday through Friday from 9 to 5, then create an ad schedule accordingly.

Moral of the story, when setting up your ad sets be strategic when it comes to timing and scheduling to get the best results possible.

#5: Find New Customers by Layering Lookalike Audiences onto Custom Audiences

Lookalike audiences allow you to clone a relevant audience to expand your reach to an entirely new set of leads. This is an incredibly powerful way to expand your reach and find an untapped audience. What better way to do this then by cloning your remarketing list? These people have already converted by downloading an e-book or subscribing to your blog. You know this list is "in-market," and perhaps you've already converted them and need to find new opportunities. By layering lookalike audiences on top of your custom audience Facebook will find leads that are similar in makeup and likely to be interested in your products or offerings.

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The Ridiculously Awesome Guide to Facebook Remarketing

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For those of you unfamiliar, remarketing works by following your leads around the web with related offers. We've all been victim to the power of remarketing--it's time to use it as an ally! Learn all the ins and outs of Facebook remarketing in this comprehensive guide.

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A great social media tool that allows you to plan your social media posts in advance, time them for automatic release and post them on multiple sites automatically.

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Easily manage all your social media and get results with Hootsuite.

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Social Media Marketing & Management Dashboard - Hootsuite

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Easily manage all your social media and get results with Hootsuite. Discover what's possible when you unite your social campaigns on one platform. Schedule and publish content to the right channels at the right time, track effectiveness in real time, and crank the volume on your top-performing content.

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Nicole

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Nicole

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A Great Ad Campaign! - Nicole

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When we see homeless people on the street, many of us make assumptions about what kind of person they are. Even if those assumptions are entirely subconscious, they might still be there.

Slacker.

Alcoholic.

Drug Addict.

But despite those subconscious assumptions, you can never know what that person's story might be - as shown by this beautiful and arresting video from the Rethink Homelessness Campaign.

Watching the video, you learn about what these people have done in their past lives. What they have accomplished. What they have sacrificed.

Built robots.

Learned to speak four languages.

Surrendered their children, to save them from homelessness.

The Central Florida Commission on Homelessness, who are running the Rethink Homelessness Campaign, are trying to change perceptions around homelessness - while also trying to find housing for thousands of homeless people. You can learn more about the Rethink Homelessness campaign here.

Homelessness can happen to just about anybody. What would be on your cardboard sign?
To support the Homeless Population in Australia, visit Homelessness Australia.

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The cardboard stories homeless video is so, so moving.

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When we see homeless people on the street, many of us make assumptions about who they are. The cardboard stories homeless video will change that.

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Sample of a media consent form. - Nicole Salinas

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Sample of a media consent form. - Nicole Salinas

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http://www.who.int/workforcealliance/media/news/2013/HWCW_Photo_Video_Consent.doc

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www.homelessaustralia.com.au - Nicole Salinas

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www.homelessaustralia.com.au - Nicole Salinas

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www.homelessaustralia.com.au - Nicole Salinas

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Engaging the public with
stories for not for profit
organisations.
http://www.networkforgood.com/non-profit-fundraising-resources/

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Nicole Salinas

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Professional Writing and Publishing

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People tend to respond best to projects when they feel connected to the people, reasons and process. Through setting up dedicated social media profiles such as Facebook and Twitter, we can engage the public on an ongoing basis with how the production process is going and how the carts are being used in the community once the project is up and running. Also collecting personal stories from individuals who benefit from the carts will create a personal connection and allow people to not only see the value of art in the community but learn more about the demographics. The personal stories will be published on the CFTA website and linked to from the social media posts. All will be aimed at generating public interest in the project and the sales gallery of artist produced work we plan to make available online.

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Carts for the Arts - My Role - Research, Collect, Archive Art by Artists with Disabililties.

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Carts for the Arts - My Role - Research, Collect, Archive Art by Artists with Disabililties.

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Images of Artworks, produced by the 'marginalized' in our society, will be researched and displayed in the form of a book. The Artworks will have captions and will illustrate and portray the emotions felt by these individuals. This book will enable the reader/viewer to gain an insight into these peoples' lives. The production of this book will give a 'voice' to the underprivileged, disabled and homeless people within our community from an Arts perspective. The production of this book will help to provide a purpose for the 'marginalized', that is to create a descriptive work of art, which tells of their 'plight' and struggles as well as their successes in life, for the community to see and appreciate.

Gillian.

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The Open Cart

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The Cart Exterior

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The Cart Plan
The vision for the cart/s is an inclusive one. No-one should be without a creative outlet in their lives. How often do we see the homeless shunned and described as a drain on society? Do we as mainstream citizens consider how or why they are homeless? Do we care that they are homeless? Do we care that they have nothing good in their lives to look forward to? Most of us probably don't give the homeless (and other disadvantaged groups) a second thought, unless we are touched ourselves through the experiences of a family member, a friend, a workplace commitment or maybe a chance encounter.
This is an opportunity for us to invest in the lives of those less able to invest in themselves.
I believe this will be a great success and will open the way to similar ventures with different slants.

Chris

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The Brochure (Jane Holmes)

To promote the Carts for the Arts, brochures will be designed, printed and essentially given away as a means to elicit the public into awareness. The purpose behind the visual material is simple. People like visuals, and learn and retain information much better when visual clues are involved. Visuals enhance learning especially when used in conjunction with reading and hearing, retention is raised by 20 % by visuals alone, but a combination is 40% higher (Shabiralyani et al. 2015). It makes sense to use these figures and promote the Cart through visual material: the brochure.

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Our group have chosen to look at taking Art into the wider community
The vision: A mobile cart filled with Art supplies, flexible changeable and infinitely accessible by all communities
The purpose: To provide an accessible art option for the disabled, underprivileged and  homeless people within our communities, to allow an avenue for creativity, a promotion of their stories and lives and for some, a rare chance to just be themselves and express emotion.
The Cart will travel around, visiting remote areas, stopping in where the homeless live, visiting the disabled, and eliciting the help of the  local community centres.

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Nicole :)