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Today I began designing my guide and playing around with different layouts and colour schemes, working closely with the brief to make sure all the decisions I was making as I went alone matched up well. I focused on aiming the work at teens and will continue to do so as I develop the guide further.

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For market research I carried out surveys and also looked at existing music reviews etc and what their main audience was to see which tone of voice would best suit an age range of 16-19. Websites like NME and kerrang were helpful for reviews and blogs like mika francis' blog was so helpful for tone of voice and also festival info etc.Below is a link to this blog - wild daze.blogspot.co.uk

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I originally decided to do a music magazine however after realising that there are many of these on the market already and still having an interest in music, i chose a '2016 festival guide'. This is because i have never seen one available that sums up all of the most popular festivals and also think that it would be really effective for people similar to me who want all the festival info they could possibly need in one place, rather than searching through many different websites to find it all.