# data[].attributes.headline
"By franchising yourself through partnerships, outsourcing, or creating a different business, you can be in more than one place at the same time"(256).

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"By franchising yourself through partnerships, outsourcing, or creating a different business, you can be in more than one place at the same time"(256).

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Outsourcing:(verb) obtain (goods or a service) from an outside or foreign supplier, especially in place of an internal source.

The clothing store was outsourcing all their products because it had a positive effect on not only their business, but the planet as well.

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"Think forward motion... What can you do to keep things moving ahead?" (233)

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"Think forward motion... What can you do to keep things moving ahead?" (233)

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The author is using the power of suggestion to instill ideas in the readers minds. He also lists following ideas to enhance new business development and writes a short description of each. Also, he italicizes the words "forward motion," this puts emphasis on the words which make it the focal point of his sentence.

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 "You can start your own affiliate program very easily (a four-step startup guide is available for free at 100startup.com)" (223).

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 "You can start your own affiliate program very easily (a four-step startup guide is available for free at 100startup.com)" (223).

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Affiliate: (noun) a person or organization officially attached to a larger body.

Her affiliate program benefited not only herself but affiliates as well as they both earned some type of profit.

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 "You can start your own affiliate program very easily (a four-step startup guide is available for free at 100startup.com)" (223).

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 "You can start your own affiliate program very easily (a four-step startup guide is available for free at 100startup.com)" (223).

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The addition of the book website is used in a way so that the reader can reference this website. This can be a powerful tactic when persuading the audience because it shows wisdom and that the author knows exactly how to go about everything.

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"Im not a businessman. I am a business, man."(203)

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"Im not a businessman. I am a business, man."(203)

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Haha. I thought this quote was funny because It was a direct quotation by Jay Z. The author included this quote under the title before the first paragraph of chapter 12. The rhetoric in this is comical and integrates credibility as well because all, if not most people, know Jay Z as a successful man. Also, the quote ties to the subheading of "instructions on cloning yourself for fun and profit" well as Jay Z perfected this way of marketing and embodies this concept perfectly.

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September 30, 2016

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"Her injuries weren't life threatening or permanent, but as you'd expect, Kyle was badly hurt. After a week in the hospital, she spent several more weeks at home, unable to walk and with so many bruises that she couldn't even type- thus ending the side gig with AOL, which was done in a contract basis" (61).

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"Her injuries weren't life threatening or permanent, but as you'd expect, Kyle was badly hurt. After a week in the hospital, she spent several more weeks at home, unable to walk and with so many bruises that she couldn't even type- thus ending the side gig with AOL, which was done in a contract basis" (61).

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I picked this quote because it stood out as a touching emotional backstory as to why a Kyle quit her job. From quitting her job, Kyle was able to start and run her own micro business with minimal stress. When re- reading the selected text, I noticed the impact that pathos had on the reader. The use of the rhetoric in Guillebeau's argument allows the reader to feel for Kyle, which strengthens the argument as a whole.

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"Jason got to work creating a solution. He understood that the demographics for hardcore Paleo followers were more male tan female..." (81)

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"Jason got to work creating a solution. He understood that the demographics for hardcore Paleo followers were more male tan female..." (81)

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Demographics: (noun) statistical data relating to the population and particular groups within it.

The demographics of the business is changing, and many more people are buying from them

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"If your motivations are based strictly on the preferences of someone else you'll run the risk of boredom, unhappiness, and simple being less purposeful than you could be otherwise" (83).

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"If your motivations are based strictly on the preferences of someone else you'll run the risk of boredom, unhappiness, and simple being less purposeful than you could be otherwise" (83).

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This quote caught my attention because I knew Guilebeau was speaking to the reader from truth and experience. As he briefly stated before, he writes from his own experiences and others, naming him credible for his ethos.

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"They're students, artists businesspeople, teachers, scientists programmers, photagraphers, parents, designer, farmers and philanthropists" (77).

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"They're students, artists businesspeople, teachers, scientists programmers, photagraphers, parents, designer, farmers and philanthropists" (77).

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Philanthropist: (noun) a person who seeks to promote the welfare of others, especially by the generous donation of money to good causes.

The philanthropist was interested in learning about blind and mentally ill people during college.

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"The goal is to work with municipal governments in both Israel and the Palestinian Authority. in an effort to solve common problems and advance joint interests" (104).

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"The goal is to work with municipal governments in both Israel and the Palestinian Authority. in an effort to solve common problems and advance joint interests" (104).

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Municipal: (adjective) of or relating to a city or town or its governing body.

The construction crew went to municipal cemeteries to clean up the dead flowers left behind from the mourners

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"A stranger had followed a link from somewhere on the internet and paid Nick $50 for a print. If you've never sold anything of your own before, you may wonder, whats the big deal? He sold one $50 print. But I understood immediately: The first time you make a sale in a new business, no matter the amount , it's a very big deal"(99).

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"A stranger had followed a link from somewhere on the internet and paid Nick $50 for a print. If you've never sold anything of your own before, you may wonder, whats the big deal? He sold one $50 print. But I understood immediately: The first time you make a sale in a new business, no matter the amount , it's a very big deal"(99).

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The rhetoric in this part of the book jumped out at me in a sense that it walked the line of almost every rhetorical aspect. When Guillebeau talks about understanding Nick, he immediately marks off ethos. He also appeals to logos about the prices and what matters and what doesn't from start to finish (he later analyzes this in the following paragraphs but it is too long to add here). In a nutshell, the author knows how to connect with the reader and establish pathos and emotions from Nick's first sale and how much symbolic value that the single print holds.

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(126). Before every chapter, there is visual rhetoric accompanied by a title. This chapter's purpose covers the game plan of creating your own business and starting it out after all the ideas are gathered. In the image of two people holding their hands up after successfully "launching" a literal man on the rocket ship, they cheer. The picture entices the reader and proves that you can launch your own rocket ship by just following the authors advice.

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"The general strategy is to ,one as many one-time purchase customers as possible to a more lucrative recurring service"(178)

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"The general strategy is to ,one as many one-time purchase customers as possible to a more lucrative recurring service"(178)

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Lucrative: (adjective) producing a great deal of profit.

The lucrative business owner tricked her into paying double the price of the normal product

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"...if you like the idea and would like to help out, heres what you can do: [action point 1] [action point 2] Thanks again for your time" (151)

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"...if you like the idea and would like to help out, heres what you can do: [action point 1] [action point 2] Thanks again for your time" (151)

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I selected this quote because it evoked a thought about how the reader put in their time to read the book, and the author acknowledges just that. He also says "again" which may intend that the reader has picked up the book multiple times and referred to the advice given and that the reader will continue to do so. Using the phrase "thanks again" can also be interpreted mockingly, but I believe the author has good intentions which are good enough to be published.

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DUE DATES:

9/23 (1-57)
9/30   (57 - 93)
10/7   (93 - 147)
10/14 (147 - 185)
10/21 (185 - 229)
10/28 (229 - 268)

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September 23, 2016

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"In some ways, renegade entrepreneurs who bug the system and go it alone are nothing new" (48).

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"In some ways, renegade entrepreneurs who bug the system and go it alone are nothing new" (48).

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Renegade: (noun) a person who deserts and betrays an organization, country, or set of principles.

These renegades stole all the salt shakers from the restaurant and later got fired.

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" Imagine a life where all your time is spent on the things you want to do. Imagine giving your greatest attention to a project you created yourself, instead of working as a cog in a machine that exists to make others happy... Imagine that today is your final day of working for anyone other than yourself" (XXIII).

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" Imagine a life where all your time is spent on the things you want to do. Imagine giving your greatest attention to a project you created yourself, instead of working as a cog in a machine that exists to make others happy... Imagine that today is your final day of working for anyone other than yourself" (XXIII).

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I selected this quote knowing it was placed in the very beginning of the book, and that it had to have an effect on the reader. This quote made me think about good imagery in a potential future. Everything is based on YOU. The transition from imagining to persuading is lengthened and started out with this quote.

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Short Bio of yourself - 60-100 words; why did you choose this particular book?

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Short Bio of yourself - 60-100 words; why did you choose this particular book?

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I chose the book The $100 Startup by  Chris Guillebeau because it was recommended by a Youtuber who I frequently watch. He reviews shoes and clothes, but also films some business related videos. In one video he recommended 3 books, and of the three I chose this one. The 100 Start up is for anyone interested in entrepreneurship and starting their own micro business with little experience. I recently discovered an interest in making my own business and combining my passion of art together. Since I am not currently taking a business class this semester, I decided to dip my toes in the water by reading. Its a long shot, but I feel ready.