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http://inspirationfeed.com/inspiration/advertising-inspiration/advertising-done-right-40-clever-examples/

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Placing the ad in the local section of the newspaper helps emphasise being part of the community. Placing the ad next to an article that isn’t surrounded by other ads is a good way to make sure the advertisement is seen. It also keeps the readers eyes on the advertisement for longer. Advertising on a Friday & Saturday are good days to advertise for entertainment.

Writing the Ad – The most important element is the headline! Will cost around $150 - $500 (Fit small media)

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Advertising in the local newspaper would be a great way to get Perform-Ability out into the community.

Advertising in the newspaper is a good way to do this as they are the largest of all media in Australia and many people trust them, as they generate original and authoritative content which people seem to trust and consider the ads within newspapers to be believable.

Newspapers have been responsible for credible and in-depth reporting on local, regional, national and global issues everyday and this trust that readers have in newspapers is reflected in their responses to newspaper advertising. A study has shown that nearly 40% of consumers are likely to act on information found in newspapers regarding products and services.

Newspapers have recognized what society wants and needs to know and as such influence the knowledge and opinions of Australians. People are more open to advertising messages in newspapers.

With short deadlines, newspapers allow ads to run in a matter of days and they have flexible mediums, which allows for unlimited creative possibilities (a tiny space to multiple ads on each page).  (News media works).

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http://workolia.com/item/light-colorface-poster-vol1/27

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Using flyers to advertise Perform-Ability

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Using flyers to advertise Perform-Ability

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Flyers are a good way to advertise performances that we will be showcasing for Perform-Ability. They will also help promote the community and the area we will be holding the performances at and can be a good way to give a little bit of background information on the event. They are inexpensive to make which is good for a community project that may not have much funding and can be produced on a personal computer, printed off using a personal printer and can be photocopied many times. These can be handed out on the street or placed in local businesses or on bulletin boards in the town centre of the community. (Wikipedia).

For a more polished look for the flyers a printing press like Vista Print can print off 250 A4 sized flyers on glossy paper and in colour for $107.98 (Vista Print)

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My role in the group for the Community Arts Project is to organize the below:

-       The marketing collateral e.g. flyers, posters and pamphlets

-       The advertising e.g. in a newspaper

-       The invitations

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My role as chairperson is to make sure that everyone has a delegated role within the group that relates to their discipline so that they can contribute to our Community Arts Project. To drive group discussion on the groups discussion board and make sure everyone’s thoughts and ideas are being acknowledged. It is also my job to set up the group Padlet page for our project ‘Perform-Ability’.

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Community Arts Project - Perform-Ability:

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Community Arts Project - Perform-Ability:

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Our group’s aim for our Community Arts Project ‘Perform-Ability’ is to have many open-air performances scheduled for the community to watch from people who have a passion, love and talent for the arts, whether this be dancing, singing, citing poetry or having a love of reading to a crowd. This project aims to get all people involved within the community and to create a love and appreciation for the arts and to show support to the community arts centre.

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My name is Kirsty and I am currently working towards a Bachelor of Arts (Professional Writing & Publishing) and this is one of the reasons that I wanted to take on the role of writing all the collateral (e.g. flyers, pamphlets and posters) and organising and write the advertising for the Community Arts Project ‘Perform-Ability’. I have a background in Administration and Travel, which could be a reason why I decided to take on the role as chairperson as I love to organise and coordinate events which is a huge factor when booking someone’s travel.

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Discipline: Professional Writing & Publishing