# data[].attributes.body
buyer personas

# data[].attributes.body
Buyer Personas

#1 Mamma Hope
Age: 40+
Gender: Female
Job: Office Work 8-4 (long days)
Description:
-Free time is spent driving kids around
-Not a lot of time to pursue own fitness activities
-Used to unhealthy snacks due to lack of time to prepare healthy meals
-Wants to take baby steps to feel healthier but doesn't have time

#2 Student Sally
Age: 23 (average)
Gender: Female
Job: Student (study budget)
Description:
-Busy with school
-Tries to take care of her health as much as possible
-Active Lifestyle
-Exercises 3-4 times a week
-Main method of transport is walking/biking
-Long days, needs snacks (healthy) to make it through studies + after school exercise
-Aware of health food trends

# data[].attributes.body
Buyer personas (1)

Target audience: married couple (+2 children)

Age: 30-40 years
Identifiers: Internet users (VKontakte; E-mail);

Goals: happy family, educated children,

Challenges: lack of trust to the service;

We are providing our customers with guarantees of convenient service

Buyer personas (2)

Target audience: young couple (students/graduates/alumnis)
Age: 20-30 years

Identifiers: Internet users (VKontakte; Instagram; Facebook);

Goals: new experience; a new way of spending a weekend
Challenges: lack of trust to the service; do not have a lot of money

We are providing our customers with guarantees of convenient and low-cost service