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A feminism critique on the creation and representation of

self within aesthetics, through the female image.

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Creating the Self, A feminist critique on the creation and representation of self within aesthetics, through the female image.

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Creating the Self, A feminist critique on the creation and representation of self within aesthetics, through the female image.

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Holly Mcnish

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The battle to breast feed | Embarrassed feat. Hollie McNish by Jake Dypka | Short Film | Random Acts

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'A series of thermal imaging portraits exploring the conscious human existence. A thermal camera reveals the infrared energy every living being emits. The individual heat signature of our body is compared to the unique existential trace we want to create in the world before we die and all living heat disappears from us.'

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Lynn Hershman Leeson: “They said media wasn’t art” | IN THE WORKS | THE SHED

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Objectification of Women in Indian Ads - A Retrogression? - Agency Reporter

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Indian advertisers should hear the alarm and understand that incessant exposure to such messages does have an impact on the viewers and the society at large. Over frequent times I ponder, is it just me or several others still sense the heavy objectification of women in the Indian advertising.

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breast thermology caught my eye whilst looking at thermal images, when I looked into it in more detail I found that there is a lot of source imagery because it can be used to find irregulaities or mutations in the breast while looking for breast cancer

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breast thermology caught my eye whilst looking at thermal images, when I looked into it in more detail I found that there is a lot of source imagery because it can be used to find irregulaities or mutations in the breast while looking for breast cancer

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Joan Semmel experimentation
want to use more layering techniques

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I think i'm going to find painting in these colours a challenge so i'm trying to plan what o use and incorporation a lot of mixing my own colours with a pallet knife

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planning to size this pice up onto a canvas 

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planning to size this pice up onto a canvas 

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A4 colouring pencil. on tracing paper

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We are inundated with over 5000 gleaming advertisements daily, according to marketing services firm data SJ Insights. And the introduction of social media has increased that scope as individuals have begun treating themselves as brands. People are consciously curating content for their audience that will increase their visibility as they battle to monetize their influence. While racing to "secure the bag," big businesses have on their high beams and are blinding oncoming traffic from the lasting effects that these images will leave on society and its growing youth culture.

According to , women are dominant global spenders with 18 trillion dollars in hand. In this new age of advertising and marketing, buyers demand content that speaks to the individual. As we move away from stereotypes, one question still remains: "Does sex sell?"

At this point we've seen these images repeated so frequently it's easy to agree. But a recent study by John Wirtz, University of Illinois' Advertising Professor, claims sex doesn't sell because women aren't buying it. Considering today's political climate, it is women that are unmasking the faces of misogyny that perpetuate the ideas of what women "should be." This placid fact will change the face of the advertising as we know it. But we wonder, who will it impact most?

Rihanna x Rogue

There is no denying the power of seduction. We've seen countless people use their looks to draw attention to themselves and their work. Public figures from Chris Brown to Kim Kardashian (below) use their sex appeal to market and sell a product. And back in 2014, Rihanna's Rogue perfume ad (above) was banned in the U.K. for being too sexy. This formula has trickled down into social media where the pervasive use of nudity impacts millions of timelines daily. 'Likes' and comments are an affirmation of how effective sex appeal is. However, according to Wirtz's study, this does not always equal e-commerce conversion.

The use of sex is disproportionate between genders. Fashion, beauty, and the entertainment industry plaster arousing images of women everywhere, yet they are the target consumer. A 2011 study by two undergrad psychology students at Ohio State University claims, on average, men think about sex 1 to 388 times daily, while women think about it 1 to 140 times daily. Wirtz's study proves that ads with sex appeal are more memorable; however, for women, it has a negative effect that does not secure a purchase. One would argue that since women have the buying power, advertisers should take head of this information to increase business.

Paper Magazine

Looking toward the growing youth, we must understand the impact of these images. This very impressionable audience can be swayed but not fooled. Advertisers must be more clever in their approach to targeting specific demographics through using resources to identify what is important to that target consumer. If there is no change, advertisers will work harder to retain new customers who are already conditioned to swipe left after 15 seconds.

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How women, youth, and social media are affecting sex appeal in advertising

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We are inundated with over 5000 gleaming advertisements daily, according to marketing services firm data SJ Insights. And the introduction of social media has increased that scope as individuals have begun treating themselves as brands. People are consciously curating content for their audience that will increase their visibility as they battle to monetize their influence.

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Vera Hadzhiyska

Linda Alterwitz

Joan Semmel

Marlene dumas

Jana Euler

Lynn Hershman Leeson- origins of the species Seduction from the phantom limb

Jenny savile

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seduction of the phantom limb
fabrication of the feminine allure in the media
photography pieces in which parts of the female body are replaced with tv screens, monitors, cameras etc
hershman describes the pictures to represent 'absorption of female identity into media and technolagies'
'the power of media visualisation and how they create benchmarks and stereotypes that affect the perception of our bodies, our psychology, and sense of self.'-
http://art.seattleartmuseum.org/objects/11600/seduction-from-the-phantom-limb-series;jsessionid=419A36D3912C41C52F8C0BE5A8F533CF?ctx=6fcd53ca-f7eb-4675-b797-366e20a628fd&idx=0

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piece from the Manchester met degree show

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WIP

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seduction of the phantom limb Lynn Hershman

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I like the idea of using thinners applied to magazines in the context of taking advertisements which sexualise women and their bodies and almost erase them to see how much of a magazine would be left when you have no sexualisation of the female form