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A representation of words or syllables by pictures of objects or by symbols whose names resemble the intended words or syllables in sound also : a riddle made up of such pictures or symbols.

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Written or pictorial symbol intended to represent a whole word. Writing systems that make use of logograms include Chinese, Egyptian hieroglyphic writing, and early cuneiform writing systems. No known writing system is totally logographic; all such systems have both logograms and symbols representing particular sounds or syllables.

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An ideogram is a graphic picture or symbol  that represents a thing or an idea without expressing the sounds that form its name. Also called ideograph. The use of ideograms is called ideography.

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When some of the pictures came to represent particular images in a consistent way, we can begin to describe the product as a form of picture-writing.