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Kansas Jayhawks baseball tonight!---6:00 PM tickets $8-$15 

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Kansas Jayhawks baseball tonight!---6:00 PM tickets $8-$15 

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Instructional Coaching Group: Workshops, Consulting and More

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The Instructional Coaching Group partners with organizations and nations to ensure every student receives excellent instruction, every day, in every class.

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Besides @Jimknight99 who do you recommend on twitter around the idea of instructional coaching?

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Besides @Jimknight99 who do you recommend on twitter around the idea of instructional coaching?

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Stephanie Ellerbe
Stephanie Ellerbe
Stephanie Ellerbe

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Stephanie Ellerbe
Stephanie Ellerbe
Stephanie Ellerbe

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Academic Coach
Pre-K-8 grade
Sellerbe@sjalakeland.org

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Deborah Schwope dschwope@gmail.com
Lakeland, FL school administrator

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Annie Smith
New pre-k 5 Math Instructional Coach
Asmith@region15.org
We use Bridges math as our primary resource.
Open to sharing ideas and materials!

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Allan Byres
Richmond BC Canada
Brand new to the coaching gig
Abyres@sd38.bc.ca
@albyres

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Father learning to read

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Running club downtown on Mass Ave.
Tuesday is 3 mile run at 6:30
Thursday at 6

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716-562-8332
lgoble@williamsvillek12.org
Technology Integrator

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Technology Integrator/Author
Willliamsville, NY
Twitter @heystyker
heystryker@outlook.com
My books below!

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Our Fall Book Vol. 3

Bennington and Valentina go out in the fall season to gather pumpkins and apples. Bennington falls from an apple tree and Valentina rescues him with her strong bear muscles. Will they make it home safely through the cemetery? Find out as you enjoy their adventures in their Great Fall Adventure! Please write us a review HERE.

Our Spring Book Vol. 2

Teddy bears Bennington and Valentina search for spring on Fox Hill. They discover crocuses, daffodils, pussy willows, and Bennington runs into a patch of burdock burrs! On their way home they discover a fox den and watch two baby foxes. Valentina sings to them and they fall fast asleep. Enjoy amazing nature photography as you read. Please write us a review here. PREVIEW BOOK HERE

Our Winter Book Vol.1

Introducing Bennington and Valentina in their first book, where they have a grand time building a snowman. This book is a mix of poetry, teddy bear photography and imagination that will be sure to bring a smile to your face! Great for grades K-3. Please write us a review HERE. PREVIEW BOOK HERE

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Our Fall Book Vol. 3 Bennington and Valentina go out in the fall season to gather pumpkins and apples. Bennington falls from an apple tree and Valentina rescues him with her strong bear muscles. Will they make it home safely through the cemetery? Find out as you enjoy their adventures in their Great Fall Adventure!

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Get a daily email featuring the latest talk, plus a quick mix of trending content.

By subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy

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Linda Cliatt-Wayman: How to fix a broken school? Lead fearlessly, love hard

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On Linda Cliatt-Wayman's first day as principal at a failing high school in North Philadelphia, she was determined to lay down the law. But she soon realized the job was more complex than she thought. With palpable passion, she shares the three principles that helped her turn around three schools labeled "low-performing and persistently dangerous."

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Jim Knight's suggestion

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Jim Knight's Favorite Mountain, Jasper Alberta Canada

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Reading Specialist/Literacy Coach
harpta@hamilton.k12.wi.us

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Abby Matthews, K-5 Literacy Coach
ASFM
Rachel_abby@yahoo.com

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Bank of iSTRIDE Coaching Questions

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Elementary (K-5) Curriculum Management Coordinator
Plano, Texas (North Dallas)
rachel.beachy@pisd.edu

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Google review of 715 Restaurant by Stryker Ostafew

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Google review of 715 Restaurant by Stryker Ostafew

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★★★★★ "Great atmosphere with outdoor seating too! Great waiters/waitresses and amazing food.Get a reservation to make sure you have a seat. Sit at the counter near the cooks if you want to see it prepared. I had the garlic shrimp with spaghetti...yummm! Jonah our waiter was awesome!"

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Meeting Wise: excellent checklist focus for more effective meetings

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Every day, millions of educators gather in classrooms, faculty rooms, boardrooms, and (sometimes virtual) conference rooms to tackle problems that are so big that no individual can solve them alone. How to prepare students to thrive in a knowledge economy and rapidly developing world, how to support teachers in transforming their practice, how to create policy that drives opportunity and access for every learner-addressing each of these would truly make a big difference in learning and teaching. But although some of the meetings that could take on these issues are invigorating opportunities for generating ideas and creating solutions, many are not.

This book identifies improving meeting agendas as a high-leverage strategy for changing how people work together, and offers the Meeting Wise Checklist as a tool for developing a common language for discussing and improving the quality of meeting design and the Meeting Wise Agenda Template to help you get started. It provides tips for setting up, facilitating, and participating effectively in meetings, and supports the reader in developing a strategy for making a fundamental shift in how collaborative time is used.

Intrigued? For more information:

If you have already read the book, we would love to hear about the extent to which the ideas in the book may be helping you make more effective use of collaborative time. Please email meetingwise@gse.harvard.edu with:

Insights from using the Meeting Wise Checklist

Experiences addressing common dilemmas for facilitators or participants

Your own tips and ideas for helping an organization become Meeting Wise

The Meeting Wise Agenda Template is also available as a Google document.

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Every day, millions of educators gather in classrooms, faculty rooms, boardrooms, and (sometimes virtual) conference rooms to tackle problems that are so big that no individual can solve them alone.

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Limestone Pizza is amazing! Highly recommend the brownie and gelato afterwards

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Limestone Pizza is amazing! Highly recommend the brownie and gelato afterwards

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Hey All! I've been talking notes all week in a Google Doc. Just thought I'd share - and sorry, some of it is purely for my own growth! Enjoy!

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Me-  Lori Peyton

Lori.peyton@ucps.k12.nc.us
IC Admin.
Union County Public Schools, NC

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Bluetooth mic - not perfect, but Ive found it better than just the phone mic. - Hilary

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https://www.visualcapitalist.com/18-cognitive-bias-examples-mental-mistakes/

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https://teacherhead.com/2018/03/19/evidence-informed-ideas-every-teacher-should-know-about/

Graphical Visualisations of research ideas: https://www.olicav.com/

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https://www.aft.org/periodical/american-educator/summer-2004/ask-cognitive-scientist

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The iPhone audio is actually pretty decent for a phone, but if you are regularly recording interviews, YouTube videos or podcasts, you'll definitely want to invest in an external iPhone microphone. You can also use these mics on-camera, or for recording music, meetings, and more.

One tip: turn on Airplane Mode while recording or you will likely experience cellular feedback or distortion.

We are going to focus on the best iPhone mics that use the lightning port as that is what Apple has used for the most recent iPhone and are likely to continue using, but you'll also find a few that use the headphone jack.
Our top iPhone mic for most people: Shure MV88 If you are looking for a lavalier mic that plugs into the headphone jack (or Lightning-to-headphone adapter), check out the first 3 recommendations in our best lavalier mics post. If you want wireless options, check out the wireless lav mics here. If you are looking for something to use with the Apple camera connection adapter, take a look at the best USB microphones post.
Best Lightning Connector Microphones

These external mics will also be compatible with an iPad or iPad Pro in addition to an iPhone as long as it has a lightning port, which Apple introduced with the iPhone 5. So if you have an iPhone 6, 6S, 7, 8, or X (10) all of these will work.

The Shure MV88 is my top pick for an external iPhone mic. The build quality is extremely solid and made of all metal, it has both stereo and directional pickup. What really makes it the top choice is that it rotates and pivots, allowing you to position it very precisely.

The free ShurePlus MOTIV app is impressive. The app allows you to record uncompressed audio (.wav), adjust the gain levels, change the stereo width, modify EQ settings, swap left & right and more. If you want to learn more about the app and microphone, check out our MV88 review.

It also comes with a headphone adapter, carrying case and foam windscreen, although the Shure AMV88-FUR Rycote Windjammer will do a much better job if you're using this outdoors.
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Update: In Jan 2019, Shure came out with the MV88+ Video Kit that comes with an upgraded microphone with USB-C and Lightning cables and a headphone jack, Manfrotto Pixi tripod, and phone mount.

The Zoom iQ6 X/Y uses the same condenser microphones as the Zoom H4N Pro handheld audio recorder. It allows the range of pickup to adjust from 90 degrees to 120 degrees. The numbered wheel you see on the front is the mic gain setting, allow you to quickly make adjustments without going into software. There is also a headphone/line-out jack that can be used during both recording and playback. This is great if you have a new iPhone 7 that doesn't have a standard headphone jack anymore.

One standout feature is the removable spacer - allowing you to use the Zoom iQ6 with or without an iPhone case. It has 3 LED's to give you a visual signal of your levels. Zoom also has a recording iPhone app that allows you record .wav or .aac files.
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Zoom iQ7 Mid-Side

The Zoom iQ7 is similar to the above iQ6, but it uses a mid-side microphone configuration, giving you much more flexibility. One of the issues with X/Y recording is that you're stuck with what is recorded. Mid-side recordings allow you to make adjustments in post-production. Mid-side is always mono-compatible as well. B&H has a great explanation of mid-side recording if you want to learn more.

You can easily adjust between M-S, 120° stereo, and 90° stereo using the switch on the right. Like the iQ6, there is a hardware mic gain control front and center, and it also has a headphone/line-out combo jack. The microphone capsules can also rotate multiple directions to get them positioned properly for your subject or scene.
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Rode VideoMic Me-L

Just announced and available at the end of August 2018, the Rode VideoMic Me-L is an updated Lightning version of the popular VideoMic Me. You can find that version in the 3.5mm headphone jack section farther down the page.

It has a 3.5mm jack allowing you to plug headphones in to monitor your audio, a directional cardioid pickup pattern, and a 20Hz to 20kHz frequency range.

Like the other version, this one also comes with a windscreen, which is always nice.

Rode just came out with the Rode SC6-L Mobile Interview Kit.

It comes with two smartLav+ mics, two windshields, two lapel clips, an adapter/breakout box, and a small carry pouch.

Not only is this an excellent value, but it gives you the ability to record interviews anywhere you go.

With the Rode Reporter App you can record separate tracks for each mic if needed, plus it has direct monitoring, gain control, and more.

This is a really impressive little kit and highly recommended.

It is possible you might want some additional cord length and Rode offers the SC1 20′ Extension Cable designed specifically for the smartLav+.

Blue Raspberry

The Blue Raspberry is a desktop-style condenser microphone that includes a Lightning cable, as well as USB cable. There is a headphone jack with volume control for live monitoring and a 1/4″ thread so you can mount it to tripods. It's designed to be plug-and-play but still give you excellent sound for anything from voice to instrument recordings.

One option for a lavalier mic that is specifically designed for iPhone's is the Sennheiser ClipMic. It uses the same omnidirectional microphone capsule as the Sennheiser ME2. The Lightning connection is Apple MFi Certified, and the analog audio signal is processed into digital 24 bit/96 kHz by hardware designed by Apogee (see the box-looking thing in the picture? That's what that does).

Comes with a carrying pouch and metal windscreen.

This last one is actually a lightning to XLR converter! That means you can use nearly anyprofessional microphone with an iPhone. The Rode i-XLR really makes your options endless - but you'll need to travel with more gear - and likely larger gear.

If you already have a great XLR microphone and want to add some portability while maintaining broadcast quality, this is your answer.
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Best Headphone Jack Microphones

While these microphones are designed to be used with smartphones, they can also be used with laptops if can make them fit as they use the same TRRS headphone jack. Look here if you want a lapel mic.

Rode VideoMic Me

The Rode VideoMic Me is a nice compact mic that plugs into the headphone jack of pretty much any smartphone. It is compatible with both iPhones and Android-based phones.

It includes a pass-through headphone jack so you can listen to your recordings without having to remove the microphone. The mount is also adjustable, allowing it to have a snug fit for any device. Rode also includes a furry windshield as well as a 2-year warranty when you register the mic. This is a great little mic for under $70.
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The Comica CVM-VS08 is a cardioid condenser shotgun mic that delivers excellent sound for a smartphone. Like the Rode above, you get a playthrough headphone jack for monitoring. To be clear, this is not "live" monitoring. The body is made of aluminum, making it lightweight, but very solid.

Comica includes both a foam windshield and a furry windscreen. The clamp is removable, giving you the ability to rotate the microphone 360 degrees.

Another option from Comica is the CVM-VM10. It includes both TRRS (smartphone) and TRS (camera) connections, as well as a shock mount. That allows you to easily switch between different devices. The downside here is that you will need something to mount the microphone to and you lose the additional headphone jack.
Get Price On Amazon
If you want something a little cheaper, the Saramonic SmartMic usually runs around $20. It has a plastic housing, but the microphone pivots and rotates in pretty much any direction. You'll get better sound than what you would get from the built-in phone mic, but don't expect professional quality from this one.

Older iPhone Mics

Update: It appears that the IXY-L is compatible with the iPhone 5 and iPhone 6, with mixed results on the iPhone 7 and later.

RØDE makes quality audio equipment and the Rode IXY-L is no different. Its all-metal casing makes it tough and protects the audio from electromagnetic interference. There is a matched pair of 1/2″ cardioid condenser microphones set up in an X-Y pattern with a frequency range from 20Hz - 20kHz.

When used with the free Rode Rec App, you can record 24-bit audio, up to 96 kHz. There is also a 72Hz high-pass filter that can be turned on to reduce low-frequency sounds. One drawback with the app is that it doesn't have gain control, but you can use other recording apps that allow you to control gain.

Rode includes a protective zip case and windshield in the package.

Zoom iQ5 Mid-Side

Update: They no longer seem to be selling the Zoom iQ5. I would go with the iQ7.

The Zoom iQ5 is their entry-level "mid-side" iPhone mic. To me, it feels much cheaper than the iQ6 and iQ7 (above). I would recommend spending the extra $30 to get something with better build quality and will last. Plus, the other models come with removable spacers so you can use them with a case and the headphone jack doubles as a line out.

The Blue Mikey has been discontinued. Blue recommends the Raspberry now, which includes a Lightning cable, but it's more of a desktop microphone.

Here's the info if you still want to find one:

It can handle audio as loud as 130dB (that's loud!). There are two custom-designed condenser capsules with stereo pickup. It has auto-sensing technology to help stop distortion, along with a high-gain and low-gain setting. The Mikey's shape and design are unique among other competing external iPhone microphones. It has a 230-degree swivel and LED indicator to let you know if you're too loud. Frequency response ranges between 35Hz - 20kHz.

Another great feature is the line level input, allowing you to record instruments as well.

Final Thoughts & Recommendations

No matter which iPhone mic you choose, I highly recommend getting a quality smartphone tripod mount. It will give you more flexibility and better audio quality as you won't have to worry about holding your phone in the same spot. If you want to record video as well (and who wouldn't with an awesome new mic?!) you'll definitely need a mount and tripod at the very least. The latest iPhone models have excellent cameras and you can get amazing video recordings with just a few extra pieces of gear - without needing to spend thousands on a DSLR camera and a shotgun mic.

If you do want something a little more professional for video, take a look at these microphones for YouTube.

Which model is your favorite? Is anything missing from our lineup? Let us know in the comments!

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Best Microphones For iPhone & iPad (Both Lightning & TRRS)

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The iPhone audio is actually pretty decent for a phone, but if you are regularly recording interviews, YouTube videos or podcasts, you'll definitely want to invest in an external iPhone microphone. You can also use these mics on-camera, or for recording music, meetings, and more.

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Hilary Herrmann
Professional Development Coordinator (coach of coaches)
Hherrman@psdschools.org
970-744-9677

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Jim mentioned Netflix and here is a list of a few companies' culture decks.

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Netflix kick started the online culture deck trend by posting their unique company culture deck online, as a means of communicating their culture to new and current employees, customers and partners. I don't believe that Reed Hastings ever imagined how this 125 page document would resonate with the broader internet community - as of this writing this deck has been viewed over 17m times on Sildeshare and Sheryl Sandberg called it "probably the most important document ever to come out of the valley".

There is no simple formula for creating great company culture, and you definitely can't copy another company's culture, but you can learn from how other companies have created a meaningful and effective culture deck.

Highlights

eShares is managed like a professional sports team, not a startup or a company

Possible Health - we are transparent until it hurts

If we don't create the thing that kills Facebook, someone else will.

Spotify - If vision is where you are going, culture is what makes sure you can get there

Valve - working overtime for extended periods indicates a fundamental failure in planning or communication.

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Netflix - The BIG DADDY of culture decks
Netflix Culture: Freedom & Responsibility

Seek Excellence: Our culture focuses on helping us achieve excellence

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Spotify: building a strong engineering culture
Culture is the stuff people do without noticing

If vision is where you are going, culture is what makes sure you can get there

A good culture isn't the same thing as a good business though

Culture enables success but it does not cause success

What makes a good engineering culture

Stuff gets done

It gets done well

People are happy

Leaders provide direction and guidance and GET OUT OF THE WAY

Success is celebrated

Failure is used a s a way to learn

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Valve employee handbook
Dedicated to the families of all Valve employees. Thank you for helping us make such an incredible place.

This book isn't about fringe benefits or how to set up your workstation or where to find source code. Valve works in ways that might seem counterintuitive at first. This handbook is about the choices you're going to be making and how to think about them. Mainly, it's about how not to freak out now that you're here.

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Zappos Culture Deck
At Zappos our 10 Core Values are more than just words, they're a way of life. We know that companies with a strong culture and a higher purpose perform better in the long run. As we continue to grow, we strive to ensure that our culture remains alive and well.

Core values

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Hootsuite's Manifesto: Building a Social Revolution
Our vision is to revolutionize the customer journey via social

Our mission is to empower organizations to turn messages into meaningful relationships

Our culture: a passionate, egoless team having fun building something bigger than itself

Our team is:

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How GitHub Used to Work
We want to get the best work from our employees. That happens when they are happy, fresh and creative.
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Powered by happiness

Culture is always a work in progress

Culture: what gives Buffer the best chance for progress of the product, happiness of users and team, and personal growth while part of the journey?

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Hubspot Culture Code: Creating A Lovable Company
This document is part manifesto and part employee handbook. It's part who we are and part who we aspire to be.

Culture is a set of shared beliefs, values and practices

Culture doesn't just help attract amazing people, it amplifies their abilities and helps them do their best work

Culture happens, whether planned or not

Hubspot's culture code is the operating system that powers the company

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The Asana Culture Code
A team of peers on a bold mission to help humanity thrive by enabling all teams to work together effortlessly

Mindfulness

Equanimity (over suffering)

Aiming to maximize impact

Company as Collective of Peers

Investing in Ourselves, Each Other, and Efficiency

Trust in Judgement over Rules & Incentives

Pragmatic Craftsmanship

Egolessness

Balacing Reason and Intuition

Balancing or Integrating Opposites

Transparency by Default

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Code as Craft: Building a Strong Engineering Culture at Etsy
Culture isn't just one aspect of the game... it is the game

A strong culture can overcome almost any set of poor technical decisions. A weak culture can't be saved by using the best technology. Culture is also what brings people to your company. It beats everything else.

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The little book of Ideo
We wrote this to give you a sense of IDEO's culture - the ties that bind us together as coworkers and as people. These are the values that get us there.

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eShares Culture Deck

eShares is managed like a professional sports team, not a startup or a company

Show up on time. Every day. We start at 8:30am

Practice get better

No titles just positions

Teams are limited to 8

We operate in public for everyone to see

Success is a grind

We are software people, even if you are not an engineer

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Runway East
These are our values - we give them to every new employee on day one, and we ask our members to always hold us to them.
The Motley Fool Culture Code
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LinkedIn's Culture Transformation
It's who we are and who we aspire to be

Our culture is the collective personality of our organization
Handy Culture Deck
Our mission is to deliver an amazing service experience to everyone by consistently delighting and empowering people around the world

The 8 things we believe at Handy

Embrace challenges

Support smart & passionate people

Today not tomorrow

Build for love

Growth always

Data beats opinion

Do more with less

Enjoy the journey

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Dell #CultureCode: What we believe. How we work. How we lead
Our culture matters in how we run the business, how we go to market, and how we lead each other. It describes what we care about, the things in which we're willing to invest and the rules that define us as a team. Our culture is the foundation of success for Dell Technologies.

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Soundstripe Culture Deck 2017
Our mission is to keep creatives creating

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‍Patreon Culture Deck
We have two missions

1. Fund the emerging creative class

2. Create a company where teammates build fulfilling lives

We are Ometrians
Our mission is to be the brain that powers all communication between retailers and their customers

We love to learn & teach

Everything we do is data driven

We deliver first, gain second

We are always polite & positive

We are honest and open

We have unwavering respect for our customer's data

We never compromise

We totally trust each other

We win together

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Nordstrom Technology Culture Deck
We have one rule: Use good judgement in all situations

We want to hold true to our history, but we think it's time to explicitly share what we think differentiates our Technology team compared to other tech companies

Our culture is a differentiator... It's important because it meets our #1 priority: customer service!

NORDNA - Creating the most inspiring workplace where we enable talented people to provide amazing customer experiences

We are skilled, passionate action-oriented people who foster a culture to differentiate ourselves
Skimlinks Culture Book
#Skimlove

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GoDaddy Culture Deck
VISION: We will radically shift the global economy toward small business by empowering people to easily start, confidently grow and successfully run their own ventures.

We can change the world
Facebook Little Red Book

Changing how people communicate will always change the world

6 months or 30 years

Hacking can be playful as long as it works

Greatness and comfort rarely coexist

The quick shall inherit the earth

When you don't realise what you cant do, you can do some pretty cool stuff

Remember people don't use Facebook because they like us, they use Facebook because they like their friends

We don't build services to make money; we make money to build better services

If we don't create the thing that kills Facebook, someone else will.

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Mindvalley Culture Deck
We are here because of our why

We really like personality

We are Brule Breakers

We operate by a code. An awesome code.

We celebrate our awesomeness weekly

Happiness is the new productivity

Our personal growth matters as much as our customers

We work in playgrounds

We:

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360 Incentives Culture Year Book
Our commitments for:

our clients - an unbelievable experience

our employees - an unbelievable work place

the world - to make a difference

Values:

Live in the possible

Don't find fault, find a remedy

Be real and have fun

It's not what we say, it's what we do

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Acceleration Partners Culture Deck
Core values:

Own it

Embrace relationships

Excel and improve

Operating principles

A bias towards action

Bring solutions

Work smarter

Be present

Encourage autonomy, trust & transparency

Be a genuine partner (no jerks)

Have a growth mindset

Be fanatical about feedback

Enjoy competing

Keep moving forward

Be resilient

Bring purpose

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‍Big Space Ship Culture Deck
The 4 principles

Take care of each other

Collaborate inside and out

Speak up (no silent disagreement)

Produce amazing work

To avoid robot speak, follow these simple rules

1. Pretend you are talking to your mom

2. Dont be afraid to ask

3. Get on the same page

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‍Nanigans Culture Deck
People at Nanigans

Shared experiences at Nanigans

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DoSomething Culture Deck
11 reasons to work at DoSomething

We've got history

We have kickass staff

We love our interns

We work hard, but play harder

We have a cool crib

We're around the world

We get around

We make campaigns that are big, loud and easy

We have the inside scoop

We know all the cool people

We're hip and with it

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Possible Culture Deck
In everything we do we believe it's possible to deliver high=quality low-cost healthcare to the world's poor

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‍We will continue to update this list of company culture decks, so if you have a deck, manifesto or handbook that you would like to add to our resources page and this blog, drop us a line.
CULTURE DECKS DECODED
I will be publishing Culture Decks Decoded later this month. As the name suggests Culture Decks Decoded decodes how companies leverage their culture decks. You can download a preview here.

In this book I analyse how Netflix, LinkedIn, Hubspot, Hootsuite, Valve and Patreon, amongst others, use their culture decks to:

Differentiate from the competition.

Attract, recruit, and retain A+ talent.

Explain what gets an employee hired, promoted, or fired.

Communicate the culture, mission, vision, values, and expected

behaviors of the company.

Illuminate how employees can make a difference, and fulfil their

potential.

Answer the fundamental questions that potential employees may have

about how the business operates.

During my interviews and conversations with hundreds of founders and CEOs about their culture and one of the areas I explored during these interviews was how they had gone about creating their company's culture decks. There are two main reasons why culture decks are hard to do: firstly, there are lots of culture decks available online but no overarching document that explains what an effective culture deck is, and what it should cover; and second, that very few people have the time to research all of the different decks to learn how others have structured and written theirs. I have written *Culture Decks Decoded* to solve both these problems.

I am in the final stages of the book cover and interior design at the moment and while that process is underway I thought I would share a (rough) version.

Also check out the CultureGene culture resource, which is a collection of over 150 of the best blogs, podcasts, videos, decks and books about company culture.

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The very best company culture decks on the web

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Netflix kick started the online culture deck trend by posting their unique company culture deck online, as a means of communicating their culture to new and current employees, customers and partners.

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Netflix kick started the online culture deck trend by posting their unique company culture deck online, as a means of communicating their culture to new and current employees, customers and partners. I don't believe that Reed Hastings ever imagined how this 125 page document would resonate with the broader internet community - as of this writing this deck has been viewed over 17m times on Sildeshare and Sheryl Sandberg called it "probably the most important document ever to come out of the valley".

There is no simple formula for creating great company culture, and you definitely can't copy another company's culture, but you can learn from how other companies have created a meaningful and effective culture deck.

Highlights

eShares is managed like a professional sports team, not a startup or a company

Possible Health - we are transparent until it hurts

If we don't create the thing that kills Facebook, someone else will.

Spotify - If vision is where you are going, culture is what makes sure you can get there

Valve - working overtime for extended periods indicates a fundamental failure in planning or communication.

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Netflix - The BIG DADDY of culture decks
Netflix Culture: Freedom & Responsibility

Seek Excellence: Our culture focuses on helping us achieve excellence

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Spotify: building a strong engineering culture
Culture is the stuff people do without noticing

If vision is where you are going, culture is what makes sure you can get there

A good culture isn't the same thing as a good business though

Culture enables success but it does not cause success

What makes a good engineering culture

Stuff gets done

It gets done well

People are happy

Leaders provide direction and guidance and GET OUT OF THE WAY

Success is celebrated

Failure is used a s a way to learn

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Valve employee handbook
Dedicated to the families of all Valve employees. Thank you for helping us make such an incredible place.

This book isn't about fringe benefits or how to set up your workstation or where to find source code. Valve works in ways that might seem counterintuitive at first. This handbook is about the choices you're going to be making and how to think about them. Mainly, it's about how not to freak out now that you're here.

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Zappos Culture Deck
At Zappos our 10 Core Values are more than just words, they're a way of life. We know that companies with a strong culture and a higher purpose perform better in the long run. As we continue to grow, we strive to ensure that our culture remains alive and well.

Core values

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Hootsuite's Manifesto: Building a Social Revolution
Our vision is to revolutionize the customer journey via social

Our mission is to empower organizations to turn messages into meaningful relationships

Our culture: a passionate, egoless team having fun building something bigger than itself

Our team is:

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How GitHub Used to Work
We want to get the best work from our employees. That happens when they are happy, fresh and creative.
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Powered by happiness

Culture is always a work in progress

Culture: what gives Buffer the best chance for progress of the product, happiness of users and team, and personal growth while part of the journey?

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Hubspot Culture Code: Creating A Lovable Company
This document is part manifesto and part employee handbook. It's part who we are and part who we aspire to be.

Culture is a set of shared beliefs, values and practices

Culture doesn't just help attract amazing people, it amplifies their abilities and helps them do their best work

Culture happens, whether planned or not

Hubspot's culture code is the operating system that powers the company

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The Asana Culture Code
A team of peers on a bold mission to help humanity thrive by enabling all teams to work together effortlessly

Mindfulness

Equanimity (over suffering)

Aiming to maximize impact

Company as Collective of Peers

Investing in Ourselves, Each Other, and Efficiency

Trust in Judgement over Rules & Incentives

Pragmatic Craftsmanship

Egolessness

Balacing Reason and Intuition

Balancing or Integrating Opposites

Transparency by Default

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Code as Craft: Building a Strong Engineering Culture at Etsy
Culture isn't just one aspect of the game... it is the game

A strong culture can overcome almost any set of poor technical decisions. A weak culture can't be saved by using the best technology. Culture is also what brings people to your company. It beats everything else.

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The little book of Ideo
We wrote this to give you a sense of IDEO's culture - the ties that bind us together as coworkers and as people. These are the values that get us there.

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eShares Culture Deck

eShares is managed like a professional sports team, not a startup or a company

Show up on time. Every day. We start at 8:30am

Practice get better

No titles just positions

Teams are limited to 8

We operate in public for everyone to see

Success is a grind

We are software people, even if you are not an engineer

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Runway East
These are our values - we give them to every new employee on day one, and we ask our members to always hold us to them.
The Motley Fool Culture Code
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LinkedIn's Culture Transformation
It's who we are and who we aspire to be

Our culture is the collective personality of our organization
Handy Culture Deck
Our mission is to deliver an amazing service experience to everyone by consistently delighting and empowering people around the world

The 8 things we believe at Handy

Embrace challenges

Support smart & passionate people

Today not tomorrow

Build for love

Growth always

Data beats opinion

Do more with less

Enjoy the journey

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Dell #CultureCode: What we believe. How we work. How we lead
Our culture matters in how we run the business, how we go to market, and how we lead each other. It describes what we care about, the things in which we're willing to invest and the rules that define us as a team. Our culture is the foundation of success for Dell Technologies.

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Soundstripe Culture Deck 2017
Our mission is to keep creatives creating

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‍Patreon Culture Deck
We have two missions

1. Fund the emerging creative class

2. Create a company where teammates build fulfilling lives

We are Ometrians
Our mission is to be the brain that powers all communication between retailers and their customers

We love to learn & teach

Everything we do is data driven

We deliver first, gain second

We are always polite & positive

We are honest and open

We have unwavering respect for our customer's data

We never compromise

We totally trust each other

We win together

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Nordstrom Technology Culture Deck
We have one rule: Use good judgement in all situations

We want to hold true to our history, but we think it's time to explicitly share what we think differentiates our Technology team compared to other tech companies

Our culture is a differentiator... It's important because it meets our #1 priority: customer service!

NORDNA - Creating the most inspiring workplace where we enable talented people to provide amazing customer experiences

We are skilled, passionate action-oriented people who foster a culture to differentiate ourselves
Skimlinks Culture Book
#Skimlove

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GoDaddy Culture Deck
VISION: We will radically shift the global economy toward small business by empowering people to easily start, confidently grow and successfully run their own ventures.

We can change the world
Facebook Little Red Book

Changing how people communicate will always change the world

6 months or 30 years

Hacking can be playful as long as it works

Greatness and comfort rarely coexist

The quick shall inherit the earth

When you don't realise what you cant do, you can do some pretty cool stuff

Remember people don't use Facebook because they like us, they use Facebook because they like their friends

We don't build services to make money; we make money to build better services

If we don't create the thing that kills Facebook, someone else will.

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Mindvalley Culture Deck
We are here because of our why

We really like personality

We are Brule Breakers

We operate by a code. An awesome code.

We celebrate our awesomeness weekly

Happiness is the new productivity

Our personal growth matters as much as our customers

We work in playgrounds

We:

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360 Incentives Culture Year Book
Our commitments for:

our clients - an unbelievable experience

our employees - an unbelievable work place

the world - to make a difference

Values:

Live in the possible

Don't find fault, find a remedy

Be real and have fun

It's not what we say, it's what we do

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Acceleration Partners Culture Deck
Core values:

Own it

Embrace relationships

Excel and improve

Operating principles

A bias towards action

Bring solutions

Work smarter

Be present

Encourage autonomy, trust & transparency

Be a genuine partner (no jerks)

Have a growth mindset

Be fanatical about feedback

Enjoy competing

Keep moving forward

Be resilient

Bring purpose

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‍Big Space Ship Culture Deck
The 4 principles

Take care of each other

Collaborate inside and out

Speak up (no silent disagreement)

Produce amazing work

To avoid robot speak, follow these simple rules

1. Pretend you are talking to your mom

2. Dont be afraid to ask

3. Get on the same page

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‍Nanigans Culture Deck
People at Nanigans

Shared experiences at Nanigans

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DoSomething Culture Deck
11 reasons to work at DoSomething

We've got history

We have kickass staff

We love our interns

We work hard, but play harder

We have a cool crib

We're around the world

We get around

We make campaigns that are big, loud and easy

We have the inside scoop

We know all the cool people

We're hip and with it

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Possible Culture Deck
In everything we do we believe it's possible to deliver high=quality low-cost healthcare to the world's poor

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‍We will continue to update this list of company culture decks, so if you have a deck, manifesto or handbook that you would like to add to our resources page and this blog, drop us a line.
CULTURE DECKS DECODED
I will be publishing Culture Decks Decoded later this month. As the name suggests Culture Decks Decoded decodes how companies leverage their culture decks. You can download a preview here.

In this book I analyse how Netflix, LinkedIn, Hubspot, Hootsuite, Valve and Patreon, amongst others, use their culture decks to:

Differentiate from the competition.

Attract, recruit, and retain A+ talent.

Explain what gets an employee hired, promoted, or fired.

Communicate the culture, mission, vision, values, and expected

behaviors of the company.

Illuminate how employees can make a difference, and fulfil their

potential.

Answer the fundamental questions that potential employees may have

about how the business operates.

During my interviews and conversations with hundreds of founders and CEOs about their culture and one of the areas I explored during these interviews was how they had gone about creating their company's culture decks. There are two main reasons why culture decks are hard to do: firstly, there are lots of culture decks available online but no overarching document that explains what an effective culture deck is, and what it should cover; and second, that very few people have the time to research all of the different decks to learn how others have structured and written theirs. I have written *Culture Decks Decoded* to solve both these problems.

I am in the final stages of the book cover and interior design at the moment and while that process is underway I thought I would share a (rough) version.

Also check out the CultureGene culture resource, which is a collection of over 150 of the best blogs, podcasts, videos, decks and books about company culture.

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The very best company culture decks on the web

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Netflix kick started the online culture deck trend by posting their unique company culture deck online, as a means of communicating their culture to new and current employees, customers and partners.

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Heath and Heath

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Some big changes, like getting married, come joyfully. Other small changes, like losing 10 pounds, can be excruciating. Why? And how can we make difficult changes a little bit easier? Read the first chapter Download the Switch readers guide Learn more about the book

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Brene Brown - compliments the Better Conversations topic from first day

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I've spent twenty years studying courage, vulnerability, shame, and empathy, and I recently completed a seven-year study on brave leadership. The goal of Dare to Lead is to share everything we've learned about taking off the armor and showing up as leaders in a skills-based and actionable playbook. Here are a few of the big ideas that emerged from this research:

You can't get to courage without rumbling with vulnerability. Embrace the suck.

Daring leadership is a collection of four skill sets that are 100% teachable, observable, and measurable. The foundational skill set of courage-building is "rumbling with vulnerability." Once we have built these rumbling skills, we can move on to the other three skill sets: Living into Our Values, Braving Trust, and Learning to Rise. Our ability to be daring leaders will never be greater than our capacity for vulnerability.

Self-awareness and self-love matter. Who we are is how we lead.

The greatest barrier to courageous leadership is not fear-it's how we respond to our fear. Our armor-the thoughts, emotions, and behaviors that we use to protect ourselves when we aren't willing and able to rumble with vulnerability-move us out of alignment with our values, corrode trust with our colleagues and teams, and prevent us from being our most courageous selves.

To scale daring leadership and build courage in teams and organizations, we have to cultivate a culture in which brave work, tough conversations, and whole hearts are the expectation, and armor is not necessary or rewarded. We have to be vigilant about creating a culture in which people feel safe, seen, heard, and respected.

The skill sets that make up courage are not new; they've been aspirational leadership skills for as long as there have been leaders. We just haven't had the courage for real talk about courage. But it's time. And if you want to call these "soft skills" after you've tried putting them into practice-go for it. I dare you. Until then, find a home for your armor, and I'll see you in the arena.

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Daring leadership requires brave work, tough conversations, and showing up with our whole hearts.