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1. Who is your ideal customer / avatar? (Gender, Age, Family Status, Profession, etc)

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1. Who is your ideal customer / avatar? (Gender, Age, Family Status, Profession, etc)

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3.	What do they secretly want? (Unfulfilled ambition or desire) 

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3.	What do they secretly want? (Unfulfilled ambition or desire) 

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4.	What is stopping them from getting what they want?

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4.	What is stopping them from getting what they want?

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9.	What do they want no one to know about them?

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9.	What do they want no one to know about them?

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10.	Finish this sentence for your avatar: “If I could just…” 

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10.	Finish this sentence for your avatar: “If I could just…” 

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6.	What frustrates them? (or causes them pain)

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6.	What frustrates them? (or causes them pain)

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8.	What have they tried before that hasn’t worked?

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8.	What have they tried before that hasn’t worked?

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7.	What are their fears? (or what keeps them awake at night) 

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7.	What are their fears? (or what keeps them awake at night) 

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14.	What seminars or events do they attend? (personal or professional development) 

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14.	What seminars or events do they attend? (personal or professional development) 

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13.	What groups or associations does your avatar belong to?  

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13.	What groups or associations does your avatar belong to?  

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11.	Finish this sentence for your avatar: “I know that I am successful when…” 

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11.	Finish this sentence for your avatar: “I know that I am successful when…” 

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16.	What social media platforms do they use? 

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16.	What social media platforms do they use? 

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12.	What are your avatar’s favourite things to spend money on? 

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12.	What are your avatar’s favourite things to spend money on? 

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14.	What seminars or events do they attend? (personal or professional development) 

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14.	What seminars or events do they attend? (personal or professional development) 

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15.	What websites, blogs, forums do they visit / use? 

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15.	What websites, blogs, forums do they visit / use? 

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17.	What magazines or e-newsletters do they subscribe to and read?

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17.	What magazines or e-newsletters do they subscribe to and read?