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They fund startups who are developing recycling technologies (H&M)

Inditex and H&M say that for now they're absorbing the extra costs of using recycled or reconstituted textiles. Thinking long-term.

Zara, funding research programs.

H&M is seeking to make all its products from recycled and sustainable materials by 2030, up from 35 percent today

Inditex:

the company has grouped many of its sustainability efforts – clothes made from organic cotton, Refibra, and other repurposed fabrics – into a subbrand called Join Life.

Gap Inc. promises that by 2021 it will take cotton only from organic farms or other producers it deems sustainable.

Inditex wants 100% eco-friendly stores by 2030

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Emil, Vittor, Junker, S. Poulsen & Nislev

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Emil, Vittor, Junker, S. Poulsen & Nislev

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1. developing recycling technologies (H&M)

2.  by 2021 it will take cotton from organic farms or producers it deems sustainable.

3. Thinking long-term. Absorbing the extra costs.

4. recycled or reconstituted textiles.

5. H&M will have all products from recycled and sustainable materials by 2030.

6. spins yarn out of field waste from flax, banana, and pineapple plantations.

7. separating fibers from blended fabrics,

8. making textiles from mushrooms and algae

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H&M:

Recycling technology

Since 2015 it's sponsored an annual contest in which startups developing technologies to make fashion greener compete for a piece of a €1 million grant

H&M is seeking to make all its products from recycled and sustainable materials by 2030, up from 35 percent today.

Develops clothes from mushrooms roots.

ZARA:

Last winter, Inditex/Zara started disassembling old clothing to spin into yarns for fashions it markets as "garments with a past.

Inditex/Zara uses used fabric for furniture instead of throwing out

Inditex (and H&M) say that they are absorbing the extra costs of using recycled or reconstituted textiles.

"We're trying to find a more sustainable version of all materials," says German Garcia Ibanez, who manages Inditex's push to reuse old clothing and textiles