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Fastest runner and works with virginmedia 

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Fastest runner and works with virginmedia 

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Today, Virgin Media challenged the nation to ‘Be The Fastest’ with the unveiling of a new multi-million pound brand campaign featuring Usain Bolt.

The campaign, called ‘Be The Fastest’, is spearheaded by a new TV ad, which will air during the Portugal vs Wales Euro 2016 semi-final match on ITV1 at around 9pm this evening (Wednesday 6 July).

The 100-second ad centres on the concept of speed and the fastest man of all time, Usain Bolt, ahead of a pivotal season in Bolt’s career.  Speed unlocks the difference that Virgin Media provides, and for Bolt, speed defines him. The ad is voiced over by fellow sprinter, Michael Johnson, who made a documentary with Usain Bolt in 2010.

The film lifts the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his gruelling training schedule, the impact his achievements have had on his country and adoring fans, his perceived “superhero” status, and the Jamaican dancehall culture he is still a part of. The film even provides a real-time dramatisation of the historic 9.58 second record breaking run, mimicking the distance and speed he ran it at, across Jamaican locations he grew up at as a boy. The film ends with the campaign line, “Are you ready to be moved?”.

Kerris Bright, CMO at Virgin Media said: “Broadband speeds are the beating heart of the Virgin Media brand. Speed unlocks the difference that Virgin Media provides, encouraging our customers to do more, be more and have more fun. Our new campaign, the latest in our long-running partnership with Usain, celebrates a scorching summer of sport where he is going to play a huge part and brings to life what it feels like to ‘be the fastest’. ”

The new marketing campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, VOD, outdoor, press, display, mobile, social and search.  The film was directed by Seb Edwards and follows a set of sequences that work to the strict 9.58 second format.

The ad campaign was supported by an ambitious installation bringing Jamaican sprint star Usain Bolt to the River Thames on Tuesday 5th July, marking exactly one month until he arrives in Rio de Janeiro to defend his world record title. In a celebration of Bolt’s 9.58 second 100m world record, at 9.58pm the river in front of the Coca-Cola London Eye* was transformed into a 100m-long video screen, while the London Eye itself became a giant stopwatch counting down Bolt’s time. Viewers within the Eye were able to witness Bolt’s record-breaking speed, thanks to a 100m-long, floating screen stationed on the river beneath.

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Today, Virgin Media challenged the nation to ' Be The Fastest ' with the unveiling of a new multi-million pound brand campaign featuring Usain Bolt.

The campaign, called ' Be The Fastest ', is spearheaded by a new TV ad, which will air during the Portugal vs Wales Euro 2016 semi-final match on ITV1 at around 9pm this evening (Wednesday 6 July).

The 100-second ad centres on the concept of speed and the fastest man of all time, Usain Bolt, ahead of a pivotal season in Bolt's career. Speed unlocks the difference that Virgin Media provides, and for Bolt, speed defines him. The ad is voiced over by fellow sprinter, Michael Johnson, who made a documentary with Usain Bolt in 2010.

The film lifts the lid on the real Bolt. It shows the 'overwhelming rush of hurt' he describes when talking about his gruelling training schedule, the impact his achievements have had on his country and adoring fans, his perceived "superhero" status, and the Jamaican dancehall culture he is still a part of. The film even provides a real-time dramatisation of the historic 9.58 second record breaking run, mimicking the distance and speed he ran it at, across Jamaican locations he grew up at as a boy. The film ends with the campaign line, "Are you ready to be moved?".

Kerris Bright, CMO at Virgin Media said: "Broadband speeds are the beating heart of the Virgin Media brand. Speed unlocks the difference that Virgin Media provides, encouraging our customers to do more, be more and have more fun. Our new campaign, the latest in our long-running partnership with Usain, celebrates a scorching summer of sport where he is going to play a huge part and brings to life what it feels like to 'be the fastest'. "

The new marketing campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, VOD, outdoor, press, display, mobile, social and search. The film was directed by Seb Edwards and follows a set of sequences that work to the strict 9.58 second format.

The ad campaign was supported by an ambitious installation bringing Jamaican sprint star Usain Bolt to the River Thames on Tuesday 5th July, marking exactly one month until he arrives in Rio de Janeiro to defend his world record title. In a celebration of Bolt's 9.58 second 100m world record, at 9.58pm the river in front of the Coca-Cola London Eye* was transformed into a 100m-long video screen, while the London Eye itself became a giant stopwatch counting down Bolt's time. Viewers within the Eye were able to witness Bolt's record-breaking speed, thanks to a 100m-long, floating screen stationed on the river beneath.

The new ad can be viewed here.

Join in the conversation with #BeTheFastest on Twitter, and see an extra special Usain Bolt emoji.

Notes to editors

* The Coca-Cola London Eye is operated by the London Eye Company Limited, a Merlin Entertainments Group Company.

Virgin Media's Vivid 200 broadband offers the fastest widely available broadband - with download speeds of up to 200Mbps. This is more than two and a half times faster than the top widely available speeds from BT, TalkTalk and Sky meaning that a whole household can stream movies, music and more all at the same time.

About Virgin Media

About Virgin Media

Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.

The company's dedicated, ultrafast network delivers the fastest widely available broadband speeds to homes and businesses. We're expanding this through our £3bn Project Lightning programme, which will reach 17 million premises by the end of 2019.

Our interactive TV service brings live programmes, thousands of hours of on-demand programming and the best apps and games in a set-top box, as well as on-the-go for tablets and smartphones.

We launched the world's first virtual mobile network, offering fantastic value and services. We are also one of the largest fixed-line home phone providers in the UK and Ireland.

Through Virgin Media Business, we support entrepreneurs, businesses and the public sector, delivering the fastest speeds and tailor-made services.

Virgin Media is part of Liberty Global, the world's largest international cable company, with operations in more than 30 countries.

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Usain Bolt challenges the UK to 'Be The Fastest' | Virgin Media

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Today, Virgin Media challenged the nation to ' Be The Fastest ' with the unveiling of a new multi-million pound brand campaign featuring Usain Bolt. The campaign, called ' Be The Fastest ', is spearheaded by a new TV ad, which will air during the Portugal vs Wales Euro 2016 semi-final match on ITV1 at around 9pm this evening (Wednesday 6 July).

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While Puma's recent decision to continue sponsoring Usain Bolt seemed like a no-brainer, the story was somewhat different a decade ago.

Nowadays, Bolt is widely regarded as the fastest sprinter ever, having won both the 100m and 200m races at the last two Olympic Games. In both years he was also part of the winning team in the 4x100m relay. Plus, he holds eight World Championship gold medals.

However, Jochen Zeitz, then CEO of Puma, told CNBC Meets that he considered dropping the Jamaican athlete after he failed to shine at the 2004 Olympics in Athens and was criticized for his unprofessional approach.

"We said, 'Well, he's a young guy, but he doesn't really want to train as a hard as he should. He has all the potential but he does get injured. If he doesn't practice he's never going to be great,'" Zeitz said.

https://www.cnbc.com/2013/10/02/puma-risk-usain-bolt-sponsorship-100m-200m.html

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Usain Bolt wearing his Jamaican colors

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This is an article from 2017 saying he plans on retiring after running his final races at the world championships in London.
http://time.com/money/4889506/usain-bolt-retires-career-earnings-net-worth/

How Usain Bolt Earns $33 Million A Year
https://www.forbes.com/sites/kurtbadenhausen/2016/08/12/how-usain-bolt-earns-33-million-a-year-a-whopping-10-times-more-than-any-other-track-star/#5f1942c6e4b6

I have found an article about him from 2013 saying "it doesn't get any better than this"
http://jamaica-gleaner.com/gleaner/20130110/sports/sports1.html#.UO6uXyKlr70.twitter

I found out that he has got a foundation for happy children enhancing their lives through educational, social and cultural development

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Puma, his largest sponsor, has supported him since 2003, and in 2013, he signed a deal worth an estimated $10 million per year to remain with the company through the 2016 Olympics, reported Reuters.19 Aug 2016
time.com/money/4459824/2016-rio-olympics-endorsement-deals/

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He has his own clothing line in conjunction with Puma; his own watch made by Hub lot; his own restaurant ‘Tracks & Records’ in Kingston, Jamaica; his own shaving company Champion Shave, his own insoles company Enertor; the ‘Usain BoltFoundation’ and endorses some of the top brands in the world

Facebook.com

He were the Olympic world champion on  Sunday, February 18, 2018.

I'll be bringing the speed to Soccer Aid for UNICEF UK 2018.

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Today, Virgin Media challenged the nation to ‘Be The Fastest’ with the unveiling of a new multi-million pound brand campaign featuring Usain Bolt.

The campaign, called ‘Be The Fastest’, is spearheaded by a new TV ad, which will air during the Portugal vs Wales Euro 2016 semi-final match on ITV1 at around 9pm this evening (Wednesday 6 July).

The 100-second ad centres on the concept of speed and the fastest man of all time, Usain Bolt, ahead of a pivotal season in Bolt’s career.  Speed unlocks the difference that Virgin Media provides, and for Bolt, speed defines him. The ad is voiced over by fellow sprinter, Michael Johnson, who made a documentary with Usain Bolt in 2010.
http://www.virginmedia.com/corporate/media-centre/press-releases/usain-bolt-challenges-the-uk-to-be-the-fastest-in-new-virgin-media-campaign.html