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Diagnose: Basic Typography, Design Fundamental and functionality
Establish: Characteristic that defines functionality and purpose with shapes and lines
Operationalise : Reflective writing together with presentation

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Topic 3: Type structure, family and anatomy

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Topic 3: Type structure, family and anatomy

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DRIVING QUESTION:
1. How does a typeface structure affect its use?
2. How would you use select a typeface for a particular context or application use?
3. What anatomy defines characteristics/typeface personality?
4. How could a family font affect specific target audiences psychologically
5. How are letterforms similar and dissimilar with each other?

TRIGGER/HOOK
Field trip (outside campus) to experience/document the use of typefaces/type-structure/type family in real setting

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Choose a work of design then identify the elements and principles of design found in the work. (Hook: First hand exposure)

Diagnose: Prior knowledge in identifying design works
Establish: Basic elements and principles of design, grid, hierarchy
Operationalise: Class discussion

Topic 9: Colour Studies
How do you view the importance/significance of colour as a visual communicator to a public audience. (Hook: Field trip to colour separator)

Diagnose: Prior knowledge in colour
Establish: Working with colour, CMYK, RGB
Operationalise: Writing & reflection

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In the evolution of typography, which civilisation played a significant role? (Western vs Eastern) (Hook: Video, field trip to Royal Printing Press)

Diagnose: Prior knowledge in Western and Eastern typography
Establish: Overview, Distinctions between terms, great typography pioneers
Operationalise: Present findings (point of view), Reflection

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Open Challenges

1. What are the characteristic formal + informal font?
2. Should I create Hierarchy in newspaper article? Justify your answer.
3. How can we choose criteria effectively when we are deciding on the various types of typeface to be used?
4. As a graphic designer, how do I engage public audience via type variations?
5. Write a paragraph and justify your choice of type family, measurement and line spacing.
6. What is your opinion of the 'GOOGLE' fonts in terms of emotions?
7. Could the line length of the mainstream articles be applied in e-articles?

TRIGGER: "Visit Malaysia 2020 logo draws flak from netizens". Analyse the 'Visit Malaysia 2020' logo.
State your view points.

Diagnose: - colour attracts
- cultural identity
- typeface suitable for specific user e.g. children
Establish: - Establish significance of colours.
- Define Malaysian identity
- User perception & psychology
Operationalise: State your view point. (writing a reflection)