# data[].attributes.body
- 13th biggest industry of all luxurious goods industries in 2017
- major contribution to global personal accessories sales
- resilient groth even in tough times
- devided in Costume Jewellery and Real Jewellery

# data[].attributes.headline
Marketing background of Jewellery Industry

# data[].attributes.subject
Marketing background of Jewellery Industry

# data[].attributes.body
- Jewellery is the most significant contributor to global sales of personal

accessories
- Product development strategies are being applied for millennials
- Consumer income is one of the main factors on which the jewellery sales

dependent upon
- Around 25% of the jewellery sales are in the month of December
-Consumers perception changed in recent years, they started to buy gold, platinum and diamond jewellery more than silver or bronze
- Initially individuals used to see value of the jewellery but now individuals started giving importance to other factors such as good design & affordable price
- Fashion conscious consumers now prefer designer jewellery and have been more conscious on price and less on material content

# data[].attributes.body
- Asia Pacific is a key growth region
- Competition is growing due to demand for lower cost material jewelry and "replicas"
- The industry is highly fragmented with less than half of the revenue is generated by the top 50 jewellery chains
- Largest share of total jewellery sales comes from diamond jewellery & loose diamonds which accounts for approximately 46% followed by gold jewellery 11%, coloured gemstone jewellery (rubies, sapphires, emeralds) 9% & watches 4%
- Majority of the profits & around 40% of the revenue is earned in the fourth quarter
- Credit is an important consideration since credit availability is necessary to sell expensive product. 50% of the jeweller’s sales are on credit cards
- In wedding platinum rings or in white gold, jewellers and designers discovered a cheaper precious metal called Palladium which was also increasingly used
- The main reason for the success of platinum is its acceptance in the younger age group

# data[].attributes.body
- more than 300 bil USD in 2016
- growth of +7 % from 2015-16
- earlier: growth of more than +12 % in 2012-13

# data[].attributes.body
- highest demand of fine jewellery in Asia (mainly India and China)
- contrary: decline in demand on Chinese market, specifically Hong Kong
- great opportunities in Southeast Asia, due to rising incomes and forecasted economic growth
- key growth country: Thailand and Indonesia

# data[].attributes.headline
Statistic on Turnover of Luxury Goods in 2017

# data[].attributes.subject
Statistic on Turnover of Luxury Goods in 2017

# data[].attributes.body
Jewellery is in 13th place of all luxury goods with an annual turnover of 7 bil EUR.