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1) Why is the price of the product usually higher in INTRODUCTION phase? 

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1) Why is the price of the product usually higher in INTRODUCTION phase? 

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2) Why the promotion usually focuses on product benefits in GROWTH phase? 

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2) Why the promotion usually focuses on product benefits in GROWTH phase? 

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3) Why the promotion usually focuses on the differences to competitors’ products in MATURITY phase? 

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3) Why the promotion usually focuses on the differences to competitors’ products in MATURITY phase? 

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4) Name any reason that may lead to DECLINE phase of cinnamon ice cream?

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4) Name any reason that may lead to DECLINE phase of cinnamon ice cream?

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5) Please describe how Corona pandemic crises may affect the life cycle of any Toilet Paper-product!

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5) Please describe how Corona pandemic crises may affect the life cycle of any Toilet Paper-product!

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Advertising costs typically are high during this stage in order to rapidly increase customer awareness of the product and to target the early adopters.

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5) Toilet paper is bought anyway, and I think life cycle won’t change a lot, although most likely demand on a toilet paper is now higher than it was.

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4) Alike product came out, but with a lower price.

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3) They want to show to costumers what they can do better than other companies.

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During the crisis people buy large amounts of toilet paper per person, but after the crisis it will most likely stop. I believe that the sales will drop.

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As the company will attempt to prolong the maturity phase as long as possible, it will likely introduce alterations and innovations to the product to keep customers interested and stay a step ahead of the competition

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2) To attract new customers by showing them what is the benefits of their product.

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To attract new customers by showing them what is the benefits of their product.

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It might have a very specific taste, which may lead to the ice cream not being quite enjoyable on daily/weekly basis. If it has the same effect on alot of people, the sales will start to fall.

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They want to attract new customers by showing them what's good about their product

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Advertising costs typically are high during this stage in order to rapidly increase customer awareness of the produ and to target the early adopters.

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4. People's taste changed and there is no longer a need for this product.

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During the growth phase people become more aware of the product and become aware the benefits, which means that product sales grow.

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The life cycle of any toilet paper product looks like this: out of the factory, into to store, into the customers home and then left sitting in the corner of the room. (Because they stocked up so many)

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Toilet paper is being bought in bigger volumes that means revenue is higher but it doesnt really affect the life cycle because everyone will buy toilet paper after the pandemic.

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Scientists discover new virus that comes only from cinnamon ice cream.

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Product is introduced to the market and at first it needs to make money to pay for the promotions etc.

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Advertising costs typically are high during this stage in order to rapidly increase customer awareness of the product and to target the early adopters.

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Customers get tired of cinnamon ice cream and don't want it anymore.

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They want to win over customers from other companies by showing them what they can do better.

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1) Advertising costs typically are high during this stage in order to rapidly increase customer awareness of the product and to target the early adopters.

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Because you can get the growth up really fast when showing whats good about the products and also the price is being brought down and that helps it also.

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Because in the introduction phase they have to pay for promotional events and developing the product. Also it's always better to just lower the price than to raise it, it's more appealing to the customer.

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They want to attract new customers by showing them what's good about their product

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Because in the introduction phase they have to pay for promotional events and developing the product. therefore they need to charge more to get their money back.

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Advertising costs typically are high during this stage in order to rapidly increase customer awareness of the product and to target the early adopters.

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For ex if the product is known on the market beforehand (like Apple), then people already know the up and downsides of it. So when they launch a new product, people already know what they want out of it and if they want it. This gives Apple an "advantage", and they can make the price higher cause people are going to want their product anyway.