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In the 90s the cinema was a century old, but they said that seventh art was sold , because the films only showed violence , sex and technological effects. The 90s brought a breakthrough in technology at the expense of the script.

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Steven spielberg is considered the inventor of the blockbuster, because his films surrendered up to triple of what they cost , thus , the market was more complicated because the producers looked for to profit more .

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The phrase "From the same producers of ..." is a marketing move created by spielberg

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With the advent of cable TV, the demand for cinema has been falling. the cost of making a film becomes so great that filmmakers do not risk innovating and investing in re-shots and sequels.

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In the crisis of creativity in Hollywood, independent producers appear, far from the mainstream. Independent films like Pulp Fiction with his agile and entertaining dialogues, emphasis on the antihero and the violence.

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With the fall of Hollywood , international cinema has gained more prominence , with films that did not require much technology , but that does not detract from the film , the fact that films begin to have fewer special effects and a wellwritten and directed story , that the cinema approaches themes that need to be discussed as in the film Traispotting where it portrays without cuts , the reality of beimg addicted to heroin.