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STRENGTHS, POTENTIAL, GROWTH AND CHALLENGES IN TOURISM INDUSTRY :
A CASE STUDY OF RECREATION BUSINESS / PROVIDERS

NAME : ATIFAH BINTI BAKAR
MATRIK : A15A1115
COMPANY : PENANG ESCAPE THEME PARK

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PRODUCTS AND SERVICES PROVIDED

1) Penang Escape Theme Park Atan’s Leap, become like Atan (the hero of the park) and leap through the air. Experience the exhilaration of an exciting rapid descent with a featherbed landing secure in the knowledge that our safety procedures are second to none.

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2) Penang Escape Theme Park Monkey Business

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3) Penang Escape Theme Park Monkey Business, learn to climb like a pro and perfect your balancing skills on this challenging rope course. There are three levels for you to try and it’s suitable for monkeys of all ages as well as for team building.

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INTRODUCTION

BACKGROUND OF PENANG ESCAPE THEME PARK

1) HISTORY

Escape Theme Park in Penang was recently opened in December 2012 at Teluk Bahang just after Batu Feringgi. This new and exciting theme adventure park was conceptualized by founder and Chief Executive of Sim Leisure, Sim Choo Kheng who states the the theme park in Penang is different from any other theme park as it is a re-visioning and departure from the conventional ideas of roller-coaster rides, and sugar coated fantasies. The adventure park draws from childhood past to capture the dreams and traditional values and addresses some of the problems of our current age by encouraging physical wellness and re-connection with nature.

2) MISSION

To create a fun destination with exciting rides and attraction. Hosted with nature in mind and to welcome visitors who understand that growing up is option.

3) VISION

ESCAPE is the fun destination with exciting rides and games hosted in a natural environment.

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4) Penang Escape Theme Park Go Ape, climbing trees will bring out the young ape in you! You can climb quietly and enjoy the view as you go or friends can race each other to the top. This activity is for all ages – and the auto-belay harness ensures your safety at all times.

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5) Penang Escape Theme Park Gecko Tower, Become as sticky footed as a gecko on this climbing tower. You choose your own path to the top, safe in the knowledge that there is an auto-belay system in case your geeko feet lose their grip!

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SUCCESS STORY ABOUT PENANG ESCAPE THEME PARK

STRENGTH

GREAT THINGS ABOUT PENANG ESCAPE THEME PARK
The uniqueness of ESCAPE is its idea in promoting visitor wellness and green awareness through fun in a thought provoking manner. I have particularly enjoyed ESCAPE quirky approach to creating green awareness, such as the provocative statements around the park. Talking of which, I was fascinated to see the green grass roofs on the recycled buildings and wondered how the cows got up there to graze but that grass roofs cool buildings and help to absorb rain.

BENEFITS
ESCAPE is set to play an ever-increasing role in drawing visitors to Penang but the benefit to the island doesn't end there. It provides employment and economic spin-off for Teluk Bahang. ESCAPE Adventureplay currently has 114 employees, 80% of them are from Teluk Bahang. It will employ more than 500 employees in the next 5 years when other phases are completed. The town of Teluk Bahang has also been transformed, restaurants and eateries are thriving, taxis are busier.

OPPORTUNITIES

ESCAPE has agreed to join us as Green Partner under the Penang Green Citizens Programme. ESCAPE is offering an extra 10% discount for Penang Green Citizens Cardholders (Green Card Holders) who are fond of exploring the green adventurous park. To date, nearly 10,000 citizens have pledged to be Penang Green citizens who are committed to practising save water, conserve electricity, support the anti-smoking initiative, reduce plastic bag usage, stop open burning, stop littering, work to reduce carbon footprint, cut down the use of polystyrene, help create a caring society and observe the 3Rs Reduce, Recycle, Reuse. This make escape is different from others them park.

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CHALLENGES

A law for regulating their tourism industry. It is aimed at stamping out unfair competition, unreasonable price hikes, and forced goods purchases. The law includes provisions to take action against those rip off unsuspecting tourists, who are pressured to purchase goods or visiting questionable tourist places.

With this insight, something has to be done. The problem is so common that I am certain that all of us have been or knows someone who has been subjected to similar scams, not necessary in overseas, but maybe even closer to home.

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ADDITIONAL INFO

TICKETS FEE

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MAP TO PENANG ESCAPE THEME PARK

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DETAILS TO CONTACT

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Owner achievement

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CONCLUSION

Penang escape theme park is a dream where childhood lives forever. Sim Choo Kheng worked towards building a memory of childhood spent outdoors in Kampung in Penang as he remembered it, and founded Sim Leisure, an international company that would one day build a theme park where his roots were. Thus, the ESCAPE Adventure Play Theme Park came into being.