# data[].attributes.body
40 Size variety empowers women
76 female empowerment through confidence
77 female empowerment through creativity

# data[].attributes.body
66 promotion of femininity as a part of brand identity
64 versatility as a part of brand identity
25 Quality conscious
26 Inclusivity

# data[].attributes.body
95 Confidence
96 “Fearless”

# data[].attributes.body
22 Minimalism
23 “Staple pieces”
24 timeless pieces
65 versatility creates “staple pieces”

# data[].attributes.body
42 Size variety empowers women
79 empowering women through timelessness
108 Empowering women through “comfort"

# data[].attributes.headline
Sentimental Empowerment through Fashion 

# data[].attributes.subject
Sentimental Empowerment through Fashion 

# data[].attributes.body
41 Confidence
78 creating confidence
107 Feeling “powerful” gives women a sense of empowerment

# data[].attributes.body
Ex: Inclusivity/ Comfort

# data[].attributes.body
39 Form-fitting designs as aspects of Femininity
74 expression of femininity through the “feminine silhouette”
75 femininity through garment’s movement
105 “feminine silhouettes”
&
104 Femininity is not defined by the choice of garments
106 Versatility as a means to expression of Femininity

# data[].attributes.body
36 Gender Identity is reflected through the physical appearance of the garment
72 Gender Identity through the collection
73 Gender Identity through “unisex designs”
102 Unisex designs challenge Gender Identity
103 Fashion facilitates expression of gender identity
&
37 Gender Identity is reflected through showcasing the garment

# data[].attributes.headline
Communication of Brand Identity through Other

# data[].attributes.subject
Communication of Brand Identity through Other

# data[].attributes.body
32 choices on Manufacturing communicate the identity
69 identity communication through marketing
70 identity communication through customer perception

# data[].attributes.body
34 influence of trends
35 influence of “personal experiences”
71 “socio-economic events” influence on design
100 “macro trends” influence design

# data[].attributes.headline
Communication of Brand Identity through Aesthetic

# data[].attributes.subject
Communication of Brand Identity through Aesthetic

# data[].attributes.body
31 Identity communication via design
33 aesthetic choices communicate the identity
68 identity communication through design
98 Perception of brand identity through design
99 Designs reflect brand identity and values

# data[].attributes.body
29 Predetermined identity
30 Identity reflection via design
67 brand identity reflection through design
97 Menswear gives women this sense of fearlessness

# data[].attributes.headline
Core values can be Theoretical qualities

# data[].attributes.subject
Core values can be Theoretical qualities

# data[].attributes.body
49 & 80 female empowerment as a core value
50 feelings of empowerment
8 & 53 Female team
9 & 51 Female empowerment as a Core Value
52 feelings of empowerment
86 “power and confidence” as derivatives of female empowerment

# data[].attributes.body
43 “effortless chic”
47 “feminine silhouette”

# data[].attributes.body
1 & 81 Respect
2 Politeness
4&85 Passion
44 Sense of freedom
83 Integrity
84 Accountability

# data[].attributes.body
13 Quality considerations
14 Environmental considerations
15 Humanitarian/Social considerations
60 collections are in balance with the market
92 “macro trends” influence the design process
93 Technology influences the design process
19 “self-improvement”
20 self-evaluation
21 “self-improvement”

# data[].attributes.body
12 Core Values influence the Design Process
58 core values influence the design process
59 collections are in balance with their identity
90 Core values determine the design process
91 Core values influence the design process
16 Design Process oriented
17 Core Values’ alterations influence on the Design Process
61 core values influence on the design process
62 improvement through core values