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Part 1

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Formative Assignment

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Creating the content for my YouTube channel I've been influenced mainly by Andrew Beana and his YouTube channel. Especially metal cover of popular pop songs and movie themes, which were one of the first videos published by Andrew on his channel.

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Session Guitarist Guitar Teacher Beginner Producer WaterBear | The College Of Music Student

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Good practice in video recording

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Part 2

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Mix breakdown of one of my YouTube songs - Drums

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Mix breakdown of one of my YouTube songs - Guitars & Bass

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Mix breakdown of one of my YouTube songs - Synths & Mastering

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An example of the budget for 2021 with ten students per week and 40 hours of teaching per month.

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Budget sheets for this project, which mostly includes expenses and loss.

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An example of a detailed action plan for my YouTube channel for the next year. I also included a detailed monthly plan for January to present specific processes required to hit the monthly goal. To build this plan, I used knowledge about effective planning frem the article ''Effective Planning Process'' by Mukesh Sharma. That helped me to improve my planning process and schedule activities for the next year as well as helped me to improve the quality of my typical day (regular breaks, sleeping hours, etc.).

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Skillsets, employability, good practice, personal development are an appendix, because of the long form of previous videos.

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Evidence of the skillsets, personal development & good practice within those areas is in the Production Diary section of the presented Padlet. Treat it as an appendix for the final evaluation of Professional Portfolio.

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Composition Template

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Sign in to iCloud to access your photos, videos, documents, notes, contacts, and more. Use your Apple ID or create a new account to start using Apple services.

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Final Master

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Sign in to iCloud to access your photos, videos, documents, notes, contacts, and more. Use your Apple ID or create a new account to start using Apple services.

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To improve my video editing knowledge, I used the article ''Avoid These 7 Common Video Editing Mistakes'' by David Patton. Getting to know mistakes made by video editors I learned what to do instead and how to avoid the things and techniques which are not looking professional and making the final video look bad.

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A business model which including different areas of my services (YouTube Content Creator, Guitar Teacher, Music Producer, Session Guitarist). Creating this business model, I relied on the article ''The 7 Elements of a Strong Business Model'' by Larry Alton. That helped me to identify the specific audience/customer, determine key business partners and build the final document.

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SWOT analysis for the beginning of this project.

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SWOT analysis for the end of this project.

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Working on the marketing of my project, especially YouTube Ads, I've been getting knowledge from the HubSpot blog and article ''YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign'' written by Jami Oetting. This informations helped me to set up my ads, decided which option is best for me (In-Stream Ads) and basically how to start the journey with YouTube Advertising and Google Ads.

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Creating Linktree profile, I was able to put all of my platforms in one place. Thanks to that, I could share all of my platforms on Instagram, which allows linking the profile with only one website URL.