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thank you so much Sarah for feedback.

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Please can you open up your pallet page so that i can leave comment under each post?  it is much easier and make more sense.
If your rental business is in the lux. market them yes these would be your competitors, don't forget that may lux brand are not offering rental and or re-sale so they might be more direct competitors than you think.
there is a good start and outline to your business here and there is emerging look and feel to the over all presentation.  you have started to develop some good graphics and i am looking forward to seeing your range plan.
please keep uploading work so that i can provide feedback and support your development of ideas . Following from our conversation in class do yo need more feedback on what you have completed so far?

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so, my business is a rental business. would a business selling preloved luxury, be a competitor for me?

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my interpretation of garment lifecycle in context to my own business.

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here is the primary research other than shop reports which I carried out on instagram, results are noted in it. Infographics and conclusions derived will be uploaded soon.

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Page 1 (my business)

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Page 2 (my business)

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my business

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would be good to see something of your work