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PEST analysis
SWOT analysis
Market segmentation

Market segmentation is using different strategies to divide customers into different groups to help company targeting them

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Micro analysis
Macro analysis
Marketing mix

The term "marketing mix" is a foundation model for businesses, centered around product, price, place, and promotion.

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Marketing mix
SWOT Strength Weakness Opportunity Threats
PEST Political Economic Social Technological

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PEST Analysis report
SWOT Analysis report
Business Structure

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SWOT
market research

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HR Human Resource
Management roles Interpersonal Infromational Decisional
Communication

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A stakeholder is a party that has an interest in a company and can either affect or be affected by the business.
PEST analysis
SWOT analysis

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PEST :A tool for analysing companies through external factors and developing strategic plans
SWOT

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Organisational structure, HR, Leadership styles, Communication networks

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Organisational structure, HR, Leadership styles, Communication networks

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Recruitment and selection
Leadership
Communication

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Human Resource Management
Management roles，functions
Communication

Communication is the process of transfer of information / message from sender to a receiver.

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organisatioal structure
communication

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Effective communication
Management skills

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HRM selection and recruitment
Management roles and function
Communication

Recruitment is advertising company and encourage indicators to apply, selection is selecting indicators who have the most suitable characteristic with the job

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SWOT
market segmentation
market orientation

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organisational
management
communication

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SWOT analysis
Marketing Mix
Business structures

SWOT analysis is a tool businesses use to identify their strengths, weaknesses, opportunities and threats.

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This is a group of people who own shares/ a piece of the company

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Organisational structures
Managerial roles
Effective communication

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This means that owners are partly responsible for the debts of the business.

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PEST Analysis                      SWOT Analysis                 Business Structure

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PEST Analysis                      SWOT Analysis                 Business Structure

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market segmentation is the division of a wide and diverse market into smaller groups with common necessities, wants, purchase behavior etc.

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An action taken by a company that incorporates and englobes another smaller company

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recruitment is the process of attracting potential workers and employees in a vacant job within an organization

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selection is the process of placing the right employees in the the job that suits them the most

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someone who takes the financial risk of starting and managing a new venture.
YI LI

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Performance management is a kind of management method used by enterprises to motivate employees to strive for the realization of organizational goals including employees' personal goals

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political, economic, social, technological
What the company need, to join the market.
Alice

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Centralization of power is a kind of organization form which concentrates more authority of enterprise management on the upper level of the enterprise; Decentralization is a kind of organizational form that disperses the management right of the enterprise in the middle and lower levels of the enterprise.

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Marketing mix refers to the best combination and application of controllable factors to meet the needs of the target market and realize the tasks and objectives of the enterprise

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Micro analysis about the company.

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Teams- a team is a unit of two or more people who share a mission and collective responsibility as they work together to achieve a goal.

Autocratic leaders- who do not involve others in decision making.

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Merger-an action taken by two companies to combine and perform as a single entity.