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Parents have no clear way of knowing what activities their children are doing in daycare or what they are learning. 

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Parents have no clear way of knowing what activities their children are doing in daycare or what they are learning. 

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Parents want to know who are their children's care providers. Can take several months to get to know the staff.

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Parents want to know who are their children's care providers. Can take several months to get to know the staff.

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Child care – Early childhood education and care  (Possible insight into tracking the development of young children in daycare)

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Child care – Early childhood education and care  (Possible insight into tracking the development of young children in daycare)

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Increasingly common, early childhood care plays an important role in children’s development and provides a valuable support to families with young children. It is therefore important to understand the impact of these services and to ensure their quality and accessibility.
http://www.child-encyclopedia.com/child-care-early-childhood-education-and-care/according-experts/child-care-and-its-impact-young-0

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From a friend who sold his software company to https://www.powerschool.com. Power school has 100m users, and 66 million parents in their community. He suggested Echoo will have a tough time playing in the market, as if they get some success Power School will just copy their features.

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The following is from a conversation with the director of technology of one of the largest school boards in Alberta, he preferred if I just used his title rather than name.
-school boards sign multi year agreements for technology platforms
-the school boards invest a lot of time/money into making the platforms work for them. Ex. tech departments devoted to integration, sending employees to conferences, training staff, etc.
-the switching cost is very high, as it involves a lot of money and many stakeholders

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http://www.bclaws.ca/Recon/document/ID/freeside/332_2007#division_d2e4536
- facility records
- child records
- care plans
- record retention (5 yrs)

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child care software for preschools and child care centers
-tracks family and staffing information
-lets parents register children online
-Parent Portal - receiving real-time updates and photos of their children throughout the day.

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Wants to help parents find resources for children in one convenient place

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How will Echoo differentiate itself from competitors who provide similar platforms?

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How will Echoo differentiate itself from competitors who provide similar platforms?

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Echoo needs to tell their story and make it compelling,. They need to communicate the value of the applications, and focus on creating a brand.

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Communication of important events or news are done through printed handout.
- Set Goals for ECE between care givers and parents, - collaboration between parents and caregivers will lead to greater results

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Care providers have to hand write daily reports, which can be for 20+ children.

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Daycare centres do no have a formal attendance, parents don't always call in if their child is not coming. Care providers have to wait after a specific time to count all the kids to get a ratio and see if they are able to accommodate parents that need to do "drop-in" care.

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HiMama - Would be a big competitor in the daycare platform market)

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HiMama - Would be a big competitor in the daycare platform market)

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Engage parents with digital daily sheets, pictures, videos and educational information. Empower staff to showcase your center's programming.

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Edmodo, Fresh Grade, HiMama (for daycare providers)

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Reduce teacher workload, improve learning outcomes, and engage parents and students.

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Quickly create groups, assign homework, schedule quizzes, manage progress, and more. With everything on one platform, Edmodo is designed to give you complete control over your digital classroom.

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Believes in seamless communication between individuals in a learning environment.

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Echoo value's community

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-Bureaucracies of selling to public sector\
-Possible long lead-times selling to private schools
Competitors are able to integrate their system with student information systems that schools are currently using.
-Budget constraints (public sector)
- Copying of features by competitors

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Day Cares, OOSC, Pre Schools - untapped market with easy sales cycle
- Collect customer's satisfaction (parents in this case)
-Real-time data provides "the analytics to transform the data into meaningful insights and the ability to recommend actions to take in response" (Maycotte, June 2015)
- Possibility in selling Data Intelligence collected? Perhaps to Government dependencies?

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-Too much time focusing on food
- Taco Tuesday?
- App monthly fees per user is expensive ($9.99)
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-Customization
-Agile
- Gather real-time data. "The ability to collect data about customers in real time and respond to it in real time is increasingly what separates successful brands from also-rans" (Maycotte, June 2015).
- Provides accurate, reliable, efficient and transparent data
- Operational costs reductions (salaries)
- government subsidies Daycare fees

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It is helpful to use visuals to complement your text

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Step 2. Search for meaning and find themes:

As you begin to share your learnings with your team in Step 1, patterns and themes are likely to emerge. 

Group findings from your research into thematic categories, or "buckets". You will find it helpful to name the themes you have defined, e.g. user needs, competitors etc. As a team gather around your Padlet, step back, discuss, debate and talk through what you have discovered. For example, are there insights you hear again and again? What feels significant? What surprised you?

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Step 5. Look for opportunities to display your findings e.g. SWOT matrix, competitor analysis template/table etc.

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E.g. What have we learnt about the client and their needs? 

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E.g. What have we learnt about the client and their needs? 

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As a team look at your Padlet and take one of the themes like "User needs", and rephrase it as a short statement. For example:

Theme: User needs
Insights:
1. Users want to meet and exceed gov't regulations with minimal effort required.
2. Users greatly prefer keeping records organized and in one place.
3. Users do not have free time, need to be efficient.
4. Users want to collaborate and connect with the parents.

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Step 3. Create insight statements.

The next step in the synthesis process is to create insight statements; concise sentences of what you have learned from your research. 

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Step 1: Share your thoughts and first impressions 

One by one, share the research you have been doing. You will hopefully have started to collect some data related to the client itself, the different user groups, the industry and the competitors. Use Padlet to facilitate this stage. Don't forget you already have some market information, and preliminary personas from last week to display. If you have done some interviews already you can share your findings using the Interview Poster format on page 61 in your Liedtka book. 

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-"The demand of quality child care services in Canada has increased" (Statistics Canada)
- "More than half (54%) of parents with children aged 4 and under used child care" (Statistics Canada)
- "By far, child care arrangements were most frequently used for children aged 2 to 4 years of age, Roughly six in ten of these parents had some form of child care arrangement for their child" (Statistics Canada)
-"Among all provinces, Quebec’s system is considered the most unique in Canada.  It is the only province to have a universal child daycare program, where the cost of daycare is subsidized (Stalker and Ornstein 2013). (statistics Canada)
- "At 58%, parents in Quebec were most likely to have used child care in the year preceding the survey (Chart 2). Manitoban parents were among the least likely, with about one-third (34%) of parents in this province reporting that they had used some form of child care in the previous year. Rates of child care were also below average in Alberta (40%) and Ontario (43%). " compared to 20% of parents using daycare centers in B. C.
- Learning programs in Daycare centers is the 4th reason that parents take into account when they choose a daycare for their children among location, price, trust in care provider, etc. (statistics Canada)

- "Private arrangements, such as family members and nannies, were most common in eastern and western Canada, while daycare centers were most frequently used in Quebec, Ontario and the Atlantic provinces"

Reference
http://www.statcan.gc.ca/pub/89-652-x/89-652-x2014005-eng.htm