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The plan was to aim at young girls, which usually spend a large amount of time on TV and Magazines. They also hired a celebrity model in Kate Moss in order to draw that core audience, and were also advised to use the internet as their core audience was starting to use the internet more and more

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Rimmel use magazine, television and online advertising, they also use celebrity endorsement to encourage their target audience to purchase their products.

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They plan to advertise on the internet as they realise that more younger women are looking for products online.

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Aimed at 18-24 year olds and they used celebrity endorsement to promote the product and target the audience.

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They planned the rimmel campaign by capitalising on the celebrity's appeal with the younger audiences in order to influence them to purchase the product.

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At the time of filming the program, the internet was on the rise. Agencies saw that thousands of groups of people were going on and using the internet, particularly young people. So the Ad Agency wants to go to that audience and are suggesting that it will reach the audience

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Firstly they discovered their target audience.
Aimed at women aged 18-24
Used Television and Magazines as well as online advertising.
Also used a celebrity endorsement.

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Ahrzoo

They use magazine advertisement as well as celebrity endorsements in their adverts. They are looking to start putting adverts online rather than the traditional media.

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In 2009 the internet was not a big method of advertisement but companies did see that there was an opening in the market for them to make their audience wider. They looked at who mainly used the internet and then made adverts based on this

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The Qashqai was being newly launched and so they wanted to advertise in the biggest way possible so that thousands would see them. The first section of this was the IMAX cinema ad, and the second part was a real time ad with the real car on display while the backdrop was spray painted live throughout the week.

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The internet is used to promote products targeted at a younger target market, example of this would be the YouTube advert for Samsung's new flip phone. The advert agency saw that more younger people used YouTube so they used a young person in the advert too.

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Rimmel plan their campaigns by targeting their advertisements at young girls, therefore they use magazine and television promotion. Rimmel has also famously used celebrity Kate Moss to endorse their products. This helps to meet their target audience.

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they planned their campaign by looking at their target audience (18-25 year olds) and then selected a celbristy endorser (Kate Moss) that would appeal to their targeted audience.
Rimmel also looked at which page of a magazine is the best to advertise their products on. they chose the right hand page as that was more eye catching to the readers of said magazine

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Media planning is all about finding the best medium for advert and its campaign to be seen. They negotiate with all these different medias on the price and space that they get on the advert. They also choose little things like page on the magazine and which side its on

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In 2009 the use of the internet was increasing therefore advertising agencies advised their clients to invest in online advertising, through social media and creating viral adverts.

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They stared off with just advertising on the IMAX in London and having the advert on vans that drove around the local area.
After that they made a real life advert over the course of a week on a busy road so that more people would see it as they drove past.

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More and more agencies and organisations are using the internet to market their products as it is a huge multi-media area which everyone uses, this in turn ensures lots of people not only see the product but can also criticise it as they stand on an equal level to the audience. This however means that the advertisers must know where to draw the line otherwise the advert will simply be seen as outrageous and end up discrediting the product.

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Younger people were spending more time online and could target their adverts to them much better.

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the rise of social media sights meant that more companies were going to use them to spread their products as word of mouth was found to be the best way f advertising in 2007.
for example, samsung ahd someone make a video showcasing their new flick phone, but becuase of the way it was made to viewers it looked like it was just a normal person using their phone for a video and not someone that was being paid.

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AHRZOO
Rimmel have started to increase the use of internet to advertise rather than traditional ways including magazines. this is because the target audience is girls aged from 18-24. and these type of people had started to use a lot more media and internet than magazines.

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It's planned through putting the advertising campaign in magazines which the brands target audience are most likely to read, i.e. fashion magazines or celebrity gossip magazines. They also use celebrity endorsement through having Kate Moss appear at shops around the UK in order to draw more awareness from the their target audience.

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Many companies are continuing to use the internet as a marketing platform, as websites such as YouTube, reach a huge amount of people. Advertisements have the opportunity to go 'viral' which means advertising agencies have to create an advert so creative, it achieves more views than TV can.

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The media use different methods of advertise products so that they can find the best of advertisement for a product

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They advertised through an IMAX cinema ad, ads on vans throughout local areas and a real time advert on a busy road.
They did this to raise a significant amount of awareness.

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Nissan's plan was to stand out in a competitive market, they used key sites that would attract attention from a large audience. They used the London IMAX, vans with the posters running on either side as well as a live advert.

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The Qashqai was a new car at the time and to promote the vehicle Nissan decided to use an expensive advertising spot on the london Imax cinema as ir is in an area of heavy taffic that would get a lot of views.
Nissan also decided to do a live advertisment where they loked 2 graffitti artists and the car in a box for a week in another aea of busy traffic, becuas ethe adertisement was moving nissan were able to catch the eye of the wider audience that was going through the area.

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Targeting its audience through market research. Younger girls (18-24) were increasing the use of online browsing. Magazines and celebrity endorsement also enabled Rimmel to access its target market, as a result of market research.

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Aimed at women aged 18 to 24, Rimmel planned their campaign in ways they deemed effective to be able to gain their attention. Celebrity endorsements and magazine advertisements are two ways they attempted to do this.

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The primary campaign was to induce awareness through having a live advertisement which millions of drivers in London would have seen each day, other parts of their advertising strategy were to have adverts on large businesses throughout London such as the London IMAX Cinema.

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In 2007, Nissan released the Qashqai, this resulted in their biggest advertising campaign that year. The Nissan marketing team used many different forms of advertisements including putting billboards on top of moving Nissan cars around London. Nissan also placed a Qashqai and two graffiti artists in a box next to one of the busiest roads in London. This helped to reach many drivers travelling across London. It also achieves word of mouth advertising.

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The Nissan Qashqai's strategy was centered around bringing the car to life. This was done by the mobile ad vans which had pictures put on them and were driven around specified routes as well as having a booth on the side of the road where drivers could pass by and see the cars. This would be most effective in traffic when people slow down and take more notice of their surroundings.

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Discover the most effective way to advertise their product.

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First they identify the target audience so they can then decide what advertising platforms are best to reach that audience; in this case 18-24. They also identified that the quickest and most cost effective way of reaching this target audience is through television and magazines. They also wanted to invest more money in online advertisement as they realized an increase in women using the internet to shop.

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In the programme the media planners are responsible for coming up with how they are going to market their products on different media platforms. for example, the TV planners seen in the show had to think about what tinme they were going to advertise their products to gain the most coverage and to reach their audience, they also had to consider what shows they were going to market their products on. Hyundai as an example decided that they were going to advertise their forbyfour vehicle on Emmerdale as it is set in a farming village where people would be more likely ot have fourbyfours.

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Media planners are involved to find the best option for a business from how they should advertise to negotiating TV air time as well as the money involved.

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The Agencies target market is younger people, young adults and teenagers who would be more likely to utilise online platforms such as Myspace and YouTube because they have more time, and the sites are targeted at those age groups. If the agency use this to their advantage, then for a product aimed at these age groups, they can reach a large amount of their target audience easily, and with no real ways to block ads, the adverts would be played in full which would raise awareness.

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In 2009, at the point of filming, the advertisement agency noted that the internet was gaining popularity and becoming more accessible. They saw that it could be an effective way to target specific audiences over different platforms.

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Josh                                                        Media planners work with advertising agencies to try and enable and optimise an array of different media channels in an attempt to maximise an organisations product exposure. They will use a variety of different methods to subtly convey messages to their audience either sub-consciously or in a more obvious representation. In Layman's terms, a media planners role is to almagamate creative interpretation with factual evidence in order to have a desired impact upon the viewer

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Josh                                                        Media planners work with advertising agencies to try and enable and optimise an array of different media channels in an attempt to maximise an organisations product exposure. They will use a variety of different methods to subtly convey messages to their audience either sub-consciously or in a more obvious representation. In Layman's terms, a media planners role is to almagamate creative interpretation with factual evidence in order to have a desired impact upon the viewer

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AHRZOO
The Nissan Qashqai advertised through bringing the advertisement to life. they also did this advertisement for one week. one week was a reasonable time for a lot of people to notice what was going on. they did it on a main busy road in London. this is because then they are able to be seen the most. this will increase sales as thye are more known about through this advertisements.

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The media planners in the program focus on taking elements of the product they have to advertise and capitalise on its best features as well as planning out how and when to advertise around a budget. This is important as they simply cannot afford to advertise all the time therefore they must take the most effective affordable method. This makes platforms like YouTube extremely useful as videos can be posted for free which in turn attracts a lot more attention due to the wider range of people.

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The strategy for the Nissan Qashqai advert was live advertisement, and they placed the advert in a traffic prone area in London so people who are in traffic can see the advert.

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The new Nissan Qashqai was promoted through the use of visually-based promotion; they used numerous types of media to reach road users. The forms of advertising used in the campaign included a 'live-action advert', the use of stationary billboards, and adverts on the sides of vans.

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Focusing on the agencies target market, of the younger audiences (teens and young adults) the development of the internet and media platforms, including Myspace and YouTube allowed the agency to advertise effectively towards its target audience. (based on the product).

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They have a set target audience to advertise their product towards, which would be 18-24. They would use various methods of advertising such as different combinations of Television and Magazines.

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Online is usually a cheap advertising platform and can also reach a mass market. However they are also suggesting that there are risks involved: if it is inappropriate, they will recognize it and it has the potential to blow up in the businesses face because on the internet the public have just as loud a voice as the business.

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A media planners' main role is to  find out where and when is the best place and time to advertise. An example of this is a media planner figuring out what time a business should advertise their products on television. In the programme, it was said that between 5pm-11pm is the best time to advertise. It could cost up to £57,000 for a prime advertising spot.

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AHRZOO
media planners decide how they are going to advertise and where. they also decide which audience they are going to reach and how they are going to do this. they decide for another business all this information. they do this through doing research and finding the right information out for the business.

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The Media Planners in the program have the job to find advertising slots in programmes that fit the advertising campaign. As an example, using a professional car brand for a wealthy business person in Emmerdale.

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Considering the target market is ranged at a young age, this is because more of that target audience are going to be using online. for example Myspace and YouTube.

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Media planners find the most suitable routes of advertisements for the product, service or company they are promoting based on previous statistics. They are involved in negotiating times and prices for the advertisements to take place.

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Visual promotion in high traffic areas around London, would increase the likelihood of sales and 'word-of-mouth' during the use of billboards and 'live-action' advertising.

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Rimmel targeted an audience aged between 18-24. They were able to attract customers by advertising in magazines and using celebrity endorsement. They did this because the celebrity they used has a high number of followers.

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plan/create suitable and effective routes or guidelines of advertisement strategies for a specific product.

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agencies are using the internet more often as a way to advertise due to the high use by the younger audience. youtube and myspace were the platforms that they mentioned were used highly.

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The media planners look at where the adverts need to placed to meet the client's target market. They also come up with how they are going to advertise the product or service.

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It was Nissans largest launch of 2007 and therefore the advertising needed to stand out. They advertised on London's Imax which gets millions of views per day as it is such a large, prestigious site. Not only this but they used mobile ad-vans which drive around London. Then their out of the ordinary stunt was a live ad which ran on a very busy road in London in order to 'bring the car to life'

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In this case, media planners work towards getting the best ad slot for their client at the best price, this means taking into consideration the product, target market and what the client wants to achieve.

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In 2006, Nissan decided to launch their newest 4x4 into the automobile industry, thus the Qashqai. One advertising vehicle (excuse the pun) that the organisation utilised was using the enormous 70mm IMAX display in London which displayed the vehicle in all its glory; this motion picture was almost unmissable for passing viewers.

Another method that Nissan used when marketing the Qashqai was the manipulation of high density traffic areas - Nissan used contemporary urban artists to help communicate a modern message. Over 7 days these artists spray painted the interior of a room which also housed the car. Due to the volume of cars passing by, traffic would be increased consequently resulting in a halt, thus the drivers would be engaged with the creative promotion

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they first approach was a regular advertisement on the London IMAX cinema, they then progressed and started using vans as a way to get the product recognised in local areas. Their final approach was a real time advertisement on a extremely busy road in London