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The shelves in the aisle filled with countless of cereal brands in the the store of Harris Teeter contain all types of advertisement targeting certain consumers. On the left side of the aisle their are mainly color full kid's cereals that lie arm's reach for kids to take, while most of the more adult cereals lie to the more right of the aisle and on the high shelves which may be hard for kids to reach. This shows that the distributor, Harris Teeter, also help advertise certain goods to certain consumers. As a life consumer of several cereal brands since childhood, I have always been exposed to all these brands. I personally have a liking to all those kids cereals such as Honey Nut Cheerios, Froot Loops, and also Frosted Flakes, as I am still young. Each of these cereal brands always have some mascot that is well-known and stands out on the box of the cereal. Immediately someone can know what the brand of cereal is from far away because of the eye catching mascot, color orientation, and the large words covering the whole cereal box(This can be seen from the last 4 pictures). There sometimes some type of prize of reward in the box that interests kids and make them want to buy it even more. Just like the Apple Jacks from Kellogg's has Despicable Me 3, a well-known movie for young kids and teens, which is a great way to advertise. However, this is not seen much in those brands of cereal mainly advertising the healthy and whole  some of the cereal. The boxes are not adorned with any mascot or prizes but just very simple eye pleasing designs(this can be seen from the first 4 pictures). You can tell that it is definitely looking towards to the older people who care for their health and also have grown up to the point where they may think the kid brands of cereal don't fit their taste. Its marks the transition of childhood to adulthood and sometimes maybe make those who are growing up feel that they should be getting a certain type of cereal because of their age. Adults who may buy a kid brand cereal may be embarrassed or look childish to others. However this should not stop you from getting something you really like!