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In my website I included quite a few conventions one of them being tabs to merchandise where fans can buy the artist products and clothes and links to his music on the right hand side of the website. While having the album cover on the front of the website with the same font and the converse logo so show a link in synergy .

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I tried to implement as many conventions as possible such as using the same font in my magazine advert as the same one I used in my music video to show the cross synergy in ancillary products. Additionally adding in app logo's so that audiences know where to access the artists music with a link to his website. Another convention are tour dates which are very important so that fans know when to buy tickets and see the artist perform.

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The costume of the artist was a key part to the synergy of the music video. The artist needed to be wearing clothes that suited the genre of our music video being Pop, R&B and Soul. From the sued jacket to the corduroy shirt and blue jeans it became the perfect outfit for Jerome Lance.

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In terms of lighting for our music video we spent a lot of time on after effects to make the video more colourful and suit the genre and style of the artist, including the environment. The aesthetic of the background was very important as we filmed some of the video in Kings Cross and Nottingham, as we needed environments that were open and full with colour just like the Nottingham Hill houses in the video.

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Carol Vernallis research showed that music videos may have a narrative or non whatsoever. For our music video we wanted to have a narrative to add more of personality to the artist and his video.

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The inclusion of another person within the music video was important to create a relationship with the artist and structure of the music video, hopefully engaging audiences more with dynamic between the two people

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During the planning of our music video we researched into finding the right artist that suited the genre and style of our chosen artist, being Zak Abel. Once our research was finished we ended up with Olly Murs being the inspiration for Jerome Lance. We decided to implement certain shots from Olly Murs music video to share inspiration.